The CALD Communication Workshops By: Siegfried Herzog

Modernization Objectives Parties have developed a clear brand Parties see political communication as one of their primary tasks Parties develop mechansims to define messages and target groups

Parties have developed a clear brand

Parties see political communication as one of their primary tasks

Parties develop mechansims to define messages and target groups

Practical objectives Parties have developed an understanding of a successful political message Parties have developed an understanding of a good media mix Parties have developed an understanding of creative message delivery Parties are at the cutting edge of using modern information technology

Parties have developed an understanding of a successful political message

Parties have developed an understanding of a good media mix

Parties have developed an understanding of creative message delivery

Parties are at the cutting edge of using modern information technology

CALD objectives CALD has an effective and evolving communication strategy CALD practices what it preaches, using modern technology effectively CALD becomes a key ressource for communication training for its members

CALD has an effective and evolving communication strategy

CALD practices what it preaches, using modern technology effectively

CALD becomes a key ressource for communication training for its members

Instruments Learning from each other – inside stories and examples from Asian campaigns with regard to Messaging: Senate campaigns 2004 and 2007 Philippines Branding: Taiwanese elections Good TV ads: Taiwan, Philippines Use of new media: Korea, Taiwan, Malaysia, Philippines

Learning from each other – inside stories and examples from Asian campaigns with regard to

Messaging: Senate campaigns 2004 and 2007 Philippines

Branding: Taiwanese elections

Good TV ads: Taiwan, Philippines

Use of new media: Korea, Taiwan, Malaysia, Philippines

Practical training Comparison and analysis of Websites Basics of blogging Basics of podcasting and videocasting Developing a communication plan with a mix of instruments

Comparison and analysis of Websites

Basics of blogging

Basics of podcasting and videocasting

Developing a communication plan with a mix of instruments

Commonalities High-level input Group work – practical training Try to cover new ground in each workshop CALDs own communication improves from workshop to workshop

High-level input

Group work – practical training

Try to cover new ground in each workshop

CALDs own communication improves from workshop to workshop

Open issues Limited follow-up with parties Direct impact not easy to measure Steady work on various aspects or standard module?

Limited follow-up with parties

Direct impact not easy to measure

Steady work on various aspects or standard module?