How we can benefit your business Changeworks Communications

About Us But how we benefit you

But how we benefit you

Changeworks Communications Established 2007 18 years industry experience in B2B marketing Chartered Marketer and Chartered PR Smart, creative and media savvy Low cost base and superb value for money Quality processes and systems – PRCA and CIM charter Turnover ca. £150,000 Employees – 3-4, plus a network of associates

Established 2007

18 years industry experience in B2B marketing

Chartered Marketer and Chartered PR

Smart, creative and media savvy

Low cost base and superb value for money

Quality processes and systems – PRCA and CIM charter

Turnover ca. £150,000

Employees – 3-4, plus a network of associates

What? Communication for Change Change perceptions Change positioning Change attitudes Change behaviour Change success

Communication for Change

Change perceptions

Change positioning

Change attitudes

Change behaviour

Change success

Who? Sue Tupling Scientific, technical and marketing background 18 years in marketing, senior level experience Master Practitioner of Neuro Linguistic Programming (over 80 days NLP training) Accredited executive coach (Academy of Executive Coaching) Certified trainer of business-focused NLP (ANLP) NLP Certificate in Teaching Excellence (Society of NLP) ILM Leadership Award Level 5 MSc and BSc (Hons) - Aston University and University of Aberdeen CIM Professional Postgraduate Diploma in Marketing E Marketing Award (CIM) Chartered Marketer Full member of CIM and CIPR Tiffany Clowes graduate from the University of Winchester with 2 .1BA Honours Degree in Film and American Culture. undergone work experience at London's BBC Television Centre which gave her professional insights into the industry. lived in the USA for six months after being chosen to take part in an American Exchange Programme coordinated by her University. Martin Farrow 20 years experience in journalism and PR worked for a number of local and regional newspapers as well as both private and public sector organisations. Leila Maia Graduate in marketing and psychology from Keele University, first class honours Dissertation on memory and brand Experience in marketing research

Sue Tupling

Scientific, technical and marketing background

18 years in marketing, senior level experience

Master Practitioner of Neuro Linguistic Programming (over 80 days NLP training)

Accredited executive coach (Academy of Executive Coaching)

Certified trainer of business-focused NLP (ANLP)

NLP Certificate in Teaching Excellence (Society of NLP)

ILM Leadership Award Level 5

MSc and BSc (Hons) - Aston University and University of Aberdeen

CIM Professional Postgraduate Diploma in Marketing

E Marketing Award (CIM)

Chartered Marketer

Full member of CIM and CIPR

Tiffany Clowes

graduate from the University of Winchester with 2 .1BA Honours Degree in Film and American Culture.

undergone work experience at London's BBC Television Centre which gave her professional insights into the industry.

lived in the USA for six months after being chosen to take part in an American Exchange Programme coordinated by her University.

Martin Farrow

20 years experience in journalism and PR

worked for a number of local and regional newspapers as well as both private and public sector organisations.

Leila Maia

Graduate in marketing and psychology from Keele University, first class honours

Dissertation on memory and brand

Experience in marketing research

Associates Glenn Devey An executive coach who is also a trainer of accelerated learning and NLP. Robert Johnston A graphic designer with 25 years experience. Robin Meczes A freelance journalist and PR and communications specialist. Sarah Brassington An experienced Web Developer, with a full understanding of online marketing strategies. Michelle Renhard An experienced HR professional and freelance trainer of NLP and leadership Anita Houghton A qualified counsellor for both the Myers Briggs Type Indicator and FIRO Element B. Vero Pepperell A social media specialist

Glenn Devey

An executive coach who is also a trainer of accelerated learning and NLP.

Robert Johnston

A graphic designer with 25 years experience.

Robin Meczes

A freelance journalist and PR and communications specialist.

Sarah Brassington

An experienced Web Developer, with a full understanding of online marketing strategies.

Michelle Renhard

An experienced HR professional and freelance trainer of NLP and leadership

Anita Houghton

A qualified counsellor for both the Myers Briggs Type Indicator and FIRO Element B.

Vero Pepperell

A social media specialist

Relevant Experience Finning/Caterpillar Briggs Equipment Cooper SH SMV Malcolm Group Power Panels Electrical Systems Brandauer VTS Semta ( the Sector Skills Council for science, engineering and manufacturing technologies) The National Skills Academy Other experience: International Stress Management Association Chartered Institute of Marketing Chartered Institute of Public Relations The Coaching Foundation Industrial Tyre Association

Finning/Caterpillar

Briggs Equipment

Cooper SH

SMV

Malcolm Group

Power Panels Electrical Systems

Brandauer

VTS

Semta ( the Sector Skills Council for science, engineering and manufacturing technologies)

The National Skills Academy

Other experience:

International Stress Management Association

Chartered Institute of Marketing

Chartered Institute of Public Relations

The Coaching Foundation

Industrial Tyre Association

Our Approach

Our Services

Case Studies

Public Relations

More than PR ... Communicating identity and mission Online press and media centre Development of key messages Web 2.0 communication and social marketing Communications Audits Change management Crisis Management Copywriting and design Communications Training Business Coaching for Improved Communication Modelling Excellence News stories Podcasts, videocasts and RSS feeds for your news Editorial reviews Case histories and applications Exclusive articles and features Creative campaigns and concepts for the media Press conferences and receptions Press visits and interviews Company profiles

Communicating identity and mission

Online press and media centre

Development of key messages

Web 2.0 communication and social marketing

Communications Audits

Change management

Crisis Management

Copywriting and design

Communications Training

Business Coaching for Improved Communication

Modelling Excellence

News stories

Podcasts, videocasts and RSS feeds for your news

Editorial reviews

Case histories and applications

Exclusive articles and features

Creative campaigns and concepts for the media

Press conferences and receptions

Press visits and interviews

Company profiles

Online - Social

Online Media Centre

PR 2.0 - New Rules of PR Online Media Centre breaking new ground ,integrated format Developed in partnership with our supplier to achieve this. It is hosted on a sub domain of our site, or as your own ‘White Label’ site with your chosen domain and branding You will have your own URL and sub-section populate it with your releases, with html pages and rss feeds as well as a url and page title that is seo friendly . database driven image library and images will be tagged and captioned for seo optimisation. The case study section is also database driven -short summary and link to a pdf download of the full case study Audio/podcast section and video section – all tagged and referenced. The virtual press pack will include a pdf download and there is a 'bio' section. Ths service will greatly enhance the issue and broadcast of your news as well as improve your Google rankings and SEO results. PR 2.0 PR optimised for SEO and google rankings Churn out news releases, fast and furious and cheap! Monitor and participate in the blogosphere Use myskillsacademy.com as a learning portal White Papers – google adwords campaigns RSS feeds from OMC Feeding the news Tags for del.icious, digg etc Use of multimedia for high SEO results Keyword rich releases Online press conferences Webinars, via Webex/ Live Meeting

Online Media Centre

breaking new ground ,integrated format

Developed in partnership with our supplier to achieve this.

It is hosted on a sub domain of our site, or as your own ‘White Label’ site with your chosen domain and branding

You will have your own URL and sub-section

populate it with your releases, with html pages and rss feeds as well as a url and page title that is seo friendly .

database driven image library and images will be tagged and captioned for seo optimisation.

The case study section is also database driven -short summary and link to a pdf download of the full case study

Audio/podcast section and video section – all tagged and referenced.

The virtual press pack will include a pdf download and there is a 'bio' section.

Ths service will greatly enhance the issue and broadcast of your news as well as improve your Google rankings and SEO results.

PR 2.0

PR optimised for SEO and google rankings

Churn out news releases, fast and furious and cheap!

Monitor and participate in the blogosphere

Use myskillsacademy.com as a learning portal

White Papers – google adwords campaigns

RSS feeds from OMC

Feeding the news

Tags for del.icious, digg etc

Use of multimedia for high SEO results

Keyword rich releases

Online press conferences

Webinars, via Webex/ Live Meeting

Websites and E-Books

eNewsletters & Surveys

Print

Multimedia Photography, Video, Audio and Podcasting

Photography, Video, Audio and Podcasting

Multimedia Look at some more of our photography on Flickr: http://www.flickr.com/photos/suetupling/sets/72157621165692879/ http://www.flickr.com/photos/suetupling/sets/72157613635009813/ http://www.flickr.com/photos/suetupling/sets/72157612481093129/ View our video channel here: http://www.vimeo.com/changeworks Listen to some of our recent podcasts here: http://www.changeworks.libsyn.com/ Or on iTunes: http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=284079116

Look at some more of our photography on Flickr:

http://www.flickr.com/photos/suetupling/sets/72157621165692879/

http://www.flickr.com/photos/suetupling/sets/72157613635009813/

http://www.flickr.com/photos/suetupling/sets/72157612481093129/

View our video channel here:

http://www.vimeo.com/changeworks

Listen to some of our recent podcasts here:

http://www.changeworks.libsyn.com/

Or on iTunes:

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=284079116

http://go.webvideoplayer.com/view/YBVLFIZfJ42g0toiNbvz http://www.youtube.com/watch?v=Gb92NGv81no Changeworks’ Embodied Brand Programme ... Watch the video on Web Video Zone or You Tube

Change from the Inside Internal communication, Behavioural Change, Facilitated Workshops, Training

Internal communication, Behavioural Change, Facilitated Workshops, Training

The Embodied Brand Behavioural Change Programme Facilitated workshops Training Brand and marketing Strategy Coaching & Mentoring Internal Communication

Your Account

PR and more

Sample Strategy DESIGN THE PLATFORM BUILD ON SUCCESS ACHIEVE STANDOUT Research to understand market Customer satisfaction Website & SEO Online Media Centre News Releases Trade Local/Regional Online news Internal Change programme Embodied Brand eNewsletters Optimise online presence blog, video channel etc Brochures PDFs and online digital brochures Case Studies brand association, solutions, Features interviews, issues, dominant share of voice More Research Media briefings Press Conferences and Visits impact and share of voice Additional initiatives events | round table debates | awards | press visits | sales support Building Online Community

Working Together ACCOUNT MANAGEMENT Monthly meetings Proposed activity & completed activity reports issued monthly Approvals System Transparent billing – no hidden surprises Senior level of account work guaranteed EVALUATION Quantitative using EAV Advertising rate card space cost Column cm OTS Perceived value (three times) Target: minimum EAV of 3 x fee e.g. £15,000 x 3 = £45,000 Qualitative Positioning of articles Quality of coverage: Tone of message Quote/ photography Key messages Media prioritisation BUDGET Based on 2 days per month Includes: Travel time Monthly meetings Research and set up Expenses charged separately Photography Press clippings service Colour separation Research Competition/celebrity Venue hire etc for events Travel expenses CHANGEWORKS 07703 023026

ACCOUNT MANAGEMENT

Monthly meetings

Proposed activity & completed activity reports issued monthly

Approvals System

Transparent billing – no hidden surprises

Senior level of account work guaranteed

EVALUATION

Quantitative using EAV

Advertising rate card space cost

Column cm

OTS

Perceived value (three times)

Target: minimum EAV of 3 x fee

e.g. £15,000 x 3 = £45,000

Qualitative

Positioning of articles

Quality of coverage:

Tone of message

Quote/ photography

Key messages

Media prioritisation

BUDGET

Based on 2 days per month

Includes:

Travel time

Monthly meetings

Research and set up

Expenses charged separately

Photography

Press clippings service

Colour separation

Research

Competition/celebrity

Venue hire etc for events

Travel expenses