Digital giving landscape

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Extract from a 2011 talk on shifting digital landscape for fundraising, outreach and relief.

Extract from a 2011 talk on shifting digital landscape for fundraising, outreach and relief.

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Transcript

  • 1. Shock of the New:TrendsImpacting DigitalFundraising,Education andOutreach
  • 2. What do we do?•Foresight•Strategy•Innovation^Social
  • 3. Change as a constant:SocialTechnologicalEconomicEnvironmentalPolitical
  • 4. The technological isenabling the social to do more.
  • 5. Generation T600 million Facebook users150 million in US200 million Twitter usersMobile penetration 100%(In US, women over 55 are the fastestgrowing Facebook segment.) image: iqra.ca
  • 6. Superempowered
  • 7. Citizen PhilanthropistsUshahidi: open, scalable, decentralized
  • 8. CitizenPhilanthropists
  • 9. CitizenPhilanthropists
  • 10. CitizenPhilanthropists
  • 11. Agile Citizen Charity Philanthropists
  • 12. Citizen Philanthropists Citizen Philanthropists
  • 13. CitizenPhilanthropists
  • 14. DemocratizedPhilanthropy
  • 15. Shifting Stories and Sources “There is no checklist. One of the things about innovation is being flexible and agile.” ~Riyaad Minty, head of social media for Al Jazeera Network, speaking to Mobileactive.org
  • 16. The Game Layer55% of all social gamers in the U.S. arewomen, and 53% of Zynga players arewomen between 25 and 44.
  • 17. Spend Anywhere
  • 18. Support Anything
  • 19. Sifting Data
  • 20. Headwinds
  • 21. Signal to Noise
  • 22. The Endless Campaign
  • 23. Crisis Fatigue
  • 24. Big Ideas for the Future
  • 25. The audience is increasinglymultichannel.Be where they are.Be where the story is.
  • 26. The “competition” is increasinglyagile.Openness is critical to staying even.
  • 27. Relationships are getting lost in thenoise.Nurture them.Be able to guide your audiencethrough the digital landscape.
  • 28. Technology can help you keep up, butthe story, and how you care for it andcommunicate it, is the key to stayingahead.
  • 29. Contact Scott Smith Principal Changeist, LLC ssmith@changeist.com + 1 336 509 8415