100531 goap seoul_pub

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100531 goap seoul_pub

  1. 1. Chang W. Kim @chang1
  2. 2. Welcome to Korea!
  3. 3. 50 80,000 20 20,000 ?
  4. 6. Korean Internet
  5. 7. 1997-2001 The good days
  6. 9. 2009 GDP * Source: CIA, 2009 China Japan S. Korea $8,789 bn $4,137 bn $1,356 bn
  7. 10. 2009 Export * Source: CIA, 2009 China Japan S. Korea $1,194 bn $517 bn $356 bn
  8. 18. % Broadband (of all subscribers), 2000 * Source: ITU
  9. 23. Tiny country + Large population + Great broadband + Group behavior
  10. 25. <ul><li>99.9% of 10-19 year olds, and </li></ul><ul><li>99.7% of 20-29 year olds use internet in Korea </li></ul>* Source: NIDA
  11. 26. <ul><li>Avg 1,587 mins. spent online Feb 2009 </li></ul><ul><li>(= 56 mins/day; Longest in Asia) </li></ul>* Source: Comscore
  12. 27. <ul><li>11 million to online gaming site Aug ’08 </li></ul><ul><li>13 times /month, 3 hours each time </li></ul>* Source: Comscore
  13. 31. Oct 1999 Aug 2003
  14. 33. Sept 1999 Feb 2004
  15. 35. Oct 2002 Dec 2005
  16. 38. However…
  17. 40. Korean internet ~=
  18. 41. Portal Internal Referrer % 10% 67% 66% 36% * Source: Korean Click
  19. 42. IE over 90%
  20. 47. Movie Download Market Size Legal Illegal KRW 20 bn KRW 370 bn * Source: DCNA, 2009
  21. 48. <ul><li>47% of all internet users </li></ul><ul><li>illegally downloaded 55 movies a year </li></ul>* Source: Korean Film Counsil Survey 2008
  22. 49. Korean Internet Service CAGR Community, SNS News Search -11.4% +3.5% +4.6% -0.4% Email * Source: Korean Click Minihompies Club, cafe BBS -20% -8% -32%
  23. 50. Mobile data service / total ARPU * Source: Mobizen.pe.kr
  24. 51. Hope?
  25. 53. * Source: Hangyeore Newspaper 700K iPhones sold in 6 months (Only 7 countries more than 500K in 1 yr)
  26. 54. 500K iPhones * Source: Hangyeore Newspaper 4 months (population: 48M) 7 months (population: 130M)
  27. 57. No more Galapagos!
  28. 58. 2007 2008 KRW 570 bn KRW 370 bn 2005 2007 0.3% 1.3% 2008 5.1% Illegal movie download % Legal movie download
  29. 59. Next Generation Entrepreneurs!!

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