Introduction to Google Developer RelationsPresentation Transcript
Introduction to Developer RelationsPatrick ChanezonDeveloper Advocatechanezon@google.comhttp://twitter.com/chanezon London, June 2011 2
P@ in a nutshell • French, based in San Francisco • Developer Advocate, Google Cloud & Apps • Software Plumber, API guy, mix of Enterprise and Consumer • 18 years writing software, backend guy with a taste for javascript • 2 y Accenture (Notes guru), 3 y Netscape/ AOL (Servers, Portals), 5 y Sun (ecommerce, blogs, Portals, feeds, open source) • 6 years at Google, API guy (first hired, helped start the team) • Adwords, Checkout, Social, HTML5, Cloud
DevRel’s Mission Make Android, HTML5, and the Google developer platform the ecosystem of choice for the global developer community
Google DeveloperProducts History
Google APIs Grandfather: Vint Cerf Chief Internet Evangelist 5
Google APIs Pioneer Nelson Minar Created APIs at Google Search API 2002 AdWords API 2005 2006, blog post “Why SOAP Sucks” http://tinyurl.com/ykdy32 6
Google APIs RESTful Standardizer “Google Data APIs Protocol is a horrible name. You can tell that ex- Microsoft employees had a hand in this effort. :)” Dare Obasanjo (Microsoft) Adam Bosworth on a bike 7
Google APIs MapMaker: Bret Taylor Created the Google Maps API in 2005 Starting the trend of Ajax APIs: • Ajax Search • Ajax Feed • Ajax Language • OpenSocial + + = + = 8
Google APIs Godfathers: Chris DiBona and Greg Stein http://code.google.com/opensource/ Google Open Source Program office • Summer of Code • Project Hosting • Over 1M lines of Google code open sourced in more than 100 projects 9
Google APIs Guide: Hal Varian “Standards change competition for a market to competition within a market”• Network Effects• Lock-In and Switching Costs• Standards 10
Google Developer Platform VP: Vic Gundotra Innovation in the Open 11
Google Developer Relations Director: Michael Winton 12
History: 2006• DevRel was founded (US-only)• Developer Support Engineers• Checkout, Ads, GWT, GData APIs• Geo Developer Day
History: 2007• DevRel expanded to EMEA and India• OHA and Android SDK launched• First Google Developer Day • features mashups, gadgets, GWT, gears • 24 hours of around-the-world events
History: 2008• DevRel expanded to APAC and LatAM: 7 locations, 4 countries, 3 continents• Developer Advocates• First Google I/O • features OpenSocial, GWT, App Engine, and an Android phone demo• First DevFest APAC events
History: 2009• Continued global and partner outreach• Developer Program Managers• GTUG program launched• 2nd Google I/O • features Android, Wave
History: 2010• DevRel expands globally• 164 GTUGs in 58 countries• 3rd Google I/O • features HTML5, Android, Google TV, App Engine
History: 2011• Tech Writers join DevRel• 4th Google I/O • features Android, Chrome
Where are we now?Current and pending starts through end of 2011
Our Challenge: Crossing the ChasmHelp Google Developer Products Cross the Chasm Picture from Wikimedia Foundation http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png
Another way to look at itReach the Plateau of productivity Gartner Hype Cycle
When are we done?• When there’s so much energy and momentum that developers just assume they’ll use our platform.• When there’s a thriving ecosystem of tools, consultants, trainers, and others that we’ve never even spoken to.• When the voice of unpaid advocates for our platform is so strong ours isn’t needed.
We provide 2-way communicationIn addition to being advocates to developers, we are advocates for developers internally • Critical bugs, feature requests • API design, consistency, and stability • Strategies, roadmaps, timelines • Transparency
What are our roles?• Developer Advocates• Developer Programs Engineers• Developer Program Managers• Technical Writers
Developer Advocates Are • Developers themselves • Trusted faces of Google in the community • People who care about developers’ needs • Deeply passionate about the products they represent
Developer Advocates Are Not...• Biz Dev or Sales • Developers don’t trust Biz Dev • They definitely do not trust Sales ... and platform decisions in IT are made by developers
Ahhhh... So they are “Evangelists”?
It’s in the Name“Evangelist” (noun)* 1. a writer of any of the four Gospels 2. a person who evangelizes 3. an enthusiastic advocate* Merriam-Webster’s Online Dictionary (http://www.merriam-webster.com)
It’s in the Name“Advocate” (noun)* 1. one that pleads the cause of another 2. one that defends or maintains a cause or proposal 3. one that supports or promotes the interests of another* Merriam-Webster’s Online Dictionary (http://www.merriam-webster.com)
Names change the toneDion Almaer summarized it the best“Then you put it together: Developer Advocate and afunny thing happens. What does that mean? At firstpeople think that you are advocating to developers,but it is also very important to think about the otherconnotation.You think about being an advocate of thedeveloper”Developer Advocate versus Technical Evangelist; When names change the tonehttp://almaer.com/blog/developer-advocate-versus-technical-evangelist-when-names-change-the-tone
A “Poster Child” is...• Compelling, core use case• Best in class• Recognized name• Has a large user base• Press darling
What Do We Want Them to Do?• Launch their app!• Even better, launch it at our event• Talk to the press & analysts• Tell the world how we enabled their success!
Tell These Stories• Use them as examples in our talks• Bring these developers on stage with us• Talk about them in blog posts and tweets• Feed the stories to our PR team and press• Get them to tell the world themselves!
Developer Programs Engineers grow andsupport the community
They’re engineers• DPEs actively develop code samples, libraries, and reference apps• DPEs engage internally with the Eng product teams• DPEs engage in deeply technical, thorny problems with external developers
Developer Programs Engineers grow andsupport the community
They’re involved and supportive• DPEs are involved with the community online - in our forums and across the web• DPEs engage with developers at GTUG events• DPEs support developer through posts and tickets
Developer Program Managers run global,scalable evangelism and support programs
They’re Program Managers• Developer PMs organize, prioritize, analyze, and provide infrastructure• Developer PMs optimize: they make sure initiatives execute smoothly and efficiently• Developer PMs connect: they bring together people, resources, and ideas
Developer Program Managers run global,scalable evangelism and support programs
The programs are global and scalable• Developer PMs tackle programs that cut across multiple products• Developer PMs lead initiatives that have world-wide reach and leverage massive community support• They focus on programs that reach the most people with the fewest resources• They’re global - from China to Africa to Tel Aviv to Brazil, and everywhere in between!
Technical Writers create content tosupport Googles most strategic APIs and developer products
They love to write!• Technical writers focus on the written word as their means to educate developers• They write reference docs, articles, how-to guides, tutorials, books, and presentations• Technical writers focus on the user, making complex technology easy to understand
Technical Writers create content tosupport Googles most strategic APIs and developer products
Writers provide strategic, proactive support• Technical writers provide great bang-for- the-buck by scaling out support proactively to users globally• Our most strategic developer products are only useful if developers understand how to use them
What programs do we run?• Tons! We focus on highly-scalable programs that can be run with minimal resources• Scrappy, but touches tens of thousands of developers• Work closely cross-functionally with other groups across Google
Example of our shared ecosystem of programs:• External developer IO events are key to driving momentum and adoption Google• We share responsibility Developer Days with Marketing (IO and GDD) and with the DevFests and xDLs external community GTUG and community
Google IO
Google IO
Google IO Extended
Google IO Extended
Google Developer Days
Google Developer Days
DevFests• Global, scrappy events of a few hundred devs• Single track, focuses on a handful of products• Engagement from community volunteers for execution and speaking
Google Devfests
Google Devfests
GTUGs• Google Technology User Groups: independent, community-led groups of 10s to 1000s, holding regular in-person events• 253 chapters in 77 countries held 483 events in the past 6 months, 2+ events per day
GTUGs
GTUGs
GTUG London
Developer Labs• Single-product labs with targeted attendees (for example, ADL = Android Developer Lab)• Global reach, involves partner companies and high-profile developers
What can we do for you? • Technical help • Trusted Testers Programs • Marketing: blog, videos, events • Connections
Technical Help & Early Access• Provide Technical help • Direct relationship with a Developer Advocate • Architecture recommendations• Involve you in Trusted Tester programs • Early Access to features and products • We want your feedback
Technical Help & Early Access
Marketing• Blog / video interviews• Case Studies• Press contacts• Invite you to speak at our events• Or do joint talks at 3rd party events
Marketing
Marketing
How to Reach us?http://code.google.com/team
Twitter @GoogleCode
Devrel in Europe
Work with US! Devrel Circa 2010, Credits Bill Luan
Google Cloud Services
Googles Cloud Offerings 1. Google Apps 2. Third party Apps: Google Apps Marketplace SaaS 3. ________ Google App Engine PaaS Google Storage IaaS Prediction API BigQuery Google Developer Day 2010
Googles Cloud Offerings Your Apps 1. Google Apps 2. Third party Apps: Google Apps Marketplace SaaS 3. ________ Google App Engine PaaS Google Storage IaaS Prediction API BigQuery Google Developer Day 2010
Build and Buy all your enterprise cloud apps... Buy from Google Google Apps for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 79
Build and Buy all your enterprise cloud apps... Buy from others Buy from Google Google Apps Google Apps Marketplace for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 79
Build and Buy all your enterprise cloud apps... Buy from others Buy from Google Build your own Google Apps Google Apps Marketplace Google App Engine for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 79
Google App Engine - Easy to build - Easy to maintain - Easy to scale 80
App Engine Growth 2008 2009 2010 2011App Engine Launch Batch write/read Java Task Queues Blobstore Multitenancy Hi-Replication Python Https DB Import XMPP Appstats Instance Console Datastore Datastore Status- cron incoming email cursors Always On Channel API Memcache Dashboard Mapper hi-perf imag Files API logs export 10 min tasks Remote API Prosp Search
By the Numbers100,000+Active Developersper Month
By the Numbers 200,000+ Active apps per week
By the Numbers1.5B+Pageviews perday
By the Numbers Official Royal Wedding on App Engine On Wedding day, served: • Up to 32k requests per second • 37.7 million pageviews • 13.7 million visitors
Questions?
Let LinkedIn power your SlideShare experience
+
Let LinkedIn power your SlideShare experience
Customize SlideShare content based on your interests
We will import your LinkedIn profile and you will be visible on SlideShare.
Keep up to date when your LinkedIn contacts post on SlideShare
민우 이
1–1 of 1 previous next