OpenSocial: Open for Business

Agenda
OpenSocial intro and status
OpenSocial Platforms:
Google Platforms: Orkut, IGoogle, Friend Connect
hi5 Platform
MySpace Platform
imeem Media Platform
AOL Platform
Conclusion
Q&A

Patrick Chanezon
OpenSocial API Evangelist
chanezon@google.com

OpenSocial
A common API for social applications
across multiple web sites

A standard for everyone
This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

OpenSocial Foundation
OpenSocial Foundation
http://opensocial.org/
Keep the specification open
Specifications discussed in public forum
Spec evolves using an open source community process

OpenSocial Containers
friendster ®

OpenSocial Numbers
88 days old
275,000,000 users
66,000,000 installs
2,000+ apps
20,000 developers
10,000,000 daily app users

Standards-based
html+javascript+REST+oauth

Why should you care about OpenSocial?
Developers: Distribution >275 Million users
Containers: Features
Users: More applications

OpenSocial Client API
JavaScript - version 0.7 production
Standard Web development technologies
HTML + Javascript
Can integrate with 3rd party server
REST Services
Based on Atom publishing protocol
AtomPub and JSON

OpenSocial JavaScript API
The core OpenSocial Services include
People & Friends
Access friends information programmatically
Activities
See what you’re friends are up to
Share what you are doing
Persistence
Provide state without a server
Share data with your friends

People & Friends Example
Requesting friend Info
function getFriendData() {
var req = opensocial.newDataRequest();
req.add(req.newFetchPersonRequest(VIEWER),
'viewer');
req.add(req.newFetchPeopleRequest(VIEWER_FRIENDS),
'viewerFriends');
req.send(onLoadFriends);
}

Server-side REST Services
Accessing People information
/people/{guid}/@all
-- Collection of all people connected to user {guid}
/people/{guid}/@friends
-- Collection of all friends of user {guid}
-- subset of @all
/people/{guid}/@self
-- Profile record for user {guid}
/people/@me/@self
-- Profile record for requestor

OpenSocial ServerSide Integration Options
In addition to using the provided persistence API...
Establish a \"home\" site where gadget can phone
home to retrieve, post data
Can host home site on your own, or use services:
Amazon EC2
Joyent
Google AppEngine

Cloud Computing

Google AppEngine and OpenSocial
Create an App Engine app as your backend!
Use makeRequest() to call back to your AppEngine
server
Utilize AppEngine's datastore
New OpenSocial Apps are coming online
BuddyPoke...
Checkout Lane Liabraaten’s OpenSocial-AppEngine
integration article
http://code.google.com/apis/opensocial/articles/appengine.html
Google IO Code Lab about OpenSocial Apps in the Cloud

Resources For Application Developers
Specification
http://opensocial.org/
http://groups.google.com/group/opensocial-and-gadgets-spec
Code Samples and Tools
http://code.google.com/opensocial
http://code.google.com/p/opensocial-resources/
Sandboxes
http://developer.myspace.com/
http://www.hi5networks.com/developer/
http://opensocial.ning.com/
http://code.google.com/apis/orkut/
http://code.google.com/apis/igoogle/
http://en.netlog.com/go/developer/opensocial
http://www.imeem.com/developers

Container Sites control policy
Check the Environment
Getting information
Viewer information may not be available
or it may be hidden from you
Call requestPermission API that can prompt the users
Spreading your application
Activities display under container control
RequestSendMessage
RequestShareApp
Monetization and Installation

Becoming an OpenSocial Container
Question:
How do you become an OpenSocial container?
Answer:
Utilize existing Open Source container code.
The Apache incubator project “Shindig” serves this
purpose!

Apache Shindig
What is Shindig?
Open source software that allows you to host
OpenSocial applications
Is currently an Apache Software Incubator project
Heavy partner involvement (Ning, hi5 …)
Serves as open source reference implementation of
OpenSocial & gadgets technologies
It’s Goal:
“Shindig's goal is to allow new sites to start hosting social apps
in well under an hour's worth of work\"

Apache Shindig Info...
Apache Shindig Website
http://incubator.apache.org/shindig

SocialSite
SocialSite is an Open Source project that allows you to turn
your web application in an OpenSocial container
Leverages Apache Shindig
Built by Sun (Dave \"Roller\" Johnson), announced at
JavaOne this month
Adds a database and widgets to manage your social
network

SocialSite Architecture
Details at https://socialsite.dev.java.net/

iGoogle
Google's Personalized Homepage
Each page is as unique as the person who creates it
Private page focused on content
The original home of gadgets
iGoogle Users
Tens of millions worldwide
One of Google's fastest growing products the past two years
50% in the US and 50% outside
Supported Languages and Countries
http://code.google.com/apis/igoogle/docs/i18n.html

iGoogle

iGoogle
Sandbox Progress and Roadmap
4/21: Sandbox launched
5/19: UI improvements pushed to sandbox
Coming soon: Updates to the Themes API
As available: OpenSocial API updates
Consumer Release Plan
June: Canvas view and updated UI
Later this summer: OpenSocial, Updates, Notifications
More details as we approach releases

iGoogle
Sign-up for the Sandbox
http://www.google.com/ig/sandbox
Stay up-to-date
http://igoogledeveloper.blogspot.com
Feedback and Discussion
http://groups.google.com/group/Google-Gadgets-API
Chat on IRC
irc.freenode.com#opensocial

Orkut: Stats
11th largest website in the world (source: Alexa)
>60M active users (source: Comscore)
Significant presence globally. Dominant in Brazil and India
OpenSocial Stats:
OpenSocial available to ~50% of users
Directory contains 120+ applications
Millions of apps installed

Orkut: OS Timeline
To Date....
November - Sandbox launched
December - v0.6
January - v0.7
March - Limited release
April thru May - Launch to ~50% of all orkut users
Coming soon.....
June - Complete rollout to all users
Q3- Release support for v0.8

Orkut: OpenSource Foundations
Shindig
Gadget rendering service
Tens of millions requests per day for Orkut
Active community
Home of the reference implementations
In the works....
Harmonized RESTful API & OpenSocial JS
OAuth services for gadgets
Better security through Caja
We do minimal customization
Quickly replacing lots of custom code

Orkut - Developer communication
Reference (code.google.com/apis/orkut)
Blog (orkutdeveloper.blogspot.com)
Forum (groups.google.com/group/opensocial-orkut)
Recommendations
Latency - Less than 5 seconds on the canvas and less than
2 seconds on the profile
Security - Use signed makeRequest calls and escape all info
entered by the user (including profile fields!)
Respect the user - No auto-play, auto-activities, or sharing
information

Integrating OpenSocial manually...
This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

... requires some coding
This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License

Google Friend Connect
Users
... more ways to do more things with my friends
Site owners
... more (and more engaged) traffic for my site
App developers
... more reach for my apps
http://google.com/friendconnect/
sign up for the preview release

ingridmichaelson.com

Paul Lindner
Platform Architect

hi5 Platform
Open For Business Since April 2008
100% Available All 80+ million Users
Intense 3 month effort by 5 person team.
Java Shindig Based. ~ 40 servers
700+ Apps
50% have Installed at least 1 App
Median # apps/user is 3
Full Featured and Very Viral!

Views - Profile

Views - Preview

Activity Updates
hi5 Friend Updates are displayed on the user’s profile and their
friends’ homepages

Notifications
Lightweight message sent to a user notifying them of some event.
No action required, expire after 2 weeks, and limited to 5 per
app/user/day

Email
Limited to 1 per user/app/day

Invites
Invites are requests sent from a user to a friend inviting them to
install an application. Requests do require action on the part of the
recipient.

Directory

What's Next?
Continued Improvements to User Experience
Improved Directory
More User Control
More Developer Tools and Analytics
Translation Tools
OAuth and OpenID with OpenSocial Hooks
OpenSocial 0.8
Mobile/Desktop Integration
Lots More Apps
More and more APIs

Get Involved!
http://developer.hi5.com/

MySpace Developer Platform
Overview
OpenSocial on MySpace – now 7 months old, soft-launched
back in February, public launch March
Supporting REST APIs – over a year old
#1 social network in the US
110+ million active users
12% of all Internet minutes are spent on MySpace
Not just the 14-25 market, 45% of users are over 35, 40%
Twice the size of nearest competitor
MDP supports 24 languages currently

MySpace Developer Platform
Why Develop For MySpace?
Unique demographic of users not found on any other social
networks
Forthcoming metrics / analytics focused on small to medium
developers
Big Media / Entertainment / Sports / etc advertising and
endorsements already established and expected by users
User base is so large, you just need to get a small portion of
our users by popularity not virality

MySpace Developer Platform
Some Metrics
60K registered developers
1800+ applications
15M+ installations
In only 3 months! Start building the next killer apps, people!

MySpace Developer Platform
Developer.MySpace.Com
Forums
Blogs
Weekly Release Notes
Testing Tools
Sample Apps

MySpace Developer Platform
Helping out the community
IRC – irc.freenode.net #myspacedev
Email – developerrelations@myspace.com
Twitter – MySpaceDevTeam
DevJams
Range in length from 2-8 hours, devs bring their laptops and get first
hand instruction and help from MDP team members
Recent DevJams
Mexico City, Beijing, Tokyo, Seoul, London, Berlin, Seattle, Stockholm,
San Francisco
Next DevJams
Flying from here to Madrid, Florence, Paris, London
Free Application Press Releases
Apply at myspace@spark.pr.com
Editorial Picks in Featured Apps

MySpace Developer Platform
Uniques to MySpace Developer Platform
Videos
Photos
Photo Albums
Blog
Comments
Profile
Bulletins
Indicators (new messages, notifications, invites, etc)
Mood
Status
Friendship

MySpace Developer Platform
What's coming?
Application Communication Channel
Custom notifications
Invites - requestShareApp
Metrics / Analytics to level playing field

imeem
imeem is the leading social network where users can discover, interact and express
themselves with media, including music, video and photos.
Audience
• Third largest social network in the US (comScore, Quantcast)
• 24 million unique users each month to imeem.com
Personal Expression through Music and Media
• Upload unlimited amounts of music, video and photos to customizable user profiles
• Free on-demand and interactive streaming
• Create custom playlists (music, video and photo)
• Connect with fans with similar media tastes
• Embeddable playlist widgets for any third party site (Facebook, Friendster)

imeem Media Platform
http://www.imeem.com/developers

imeem Media Platform
Types of Applications
Adobe ActionScript 3 Flex Apps
OpenSocial JavaScript APIs
External IFrame

OpenSocial Extensions
imeem-specific OpenSocial JavaScript API extensions
Access to imeem media metadata, including music,
videos, and photos
example:
//imeem - search media
var req = opensocial.newDataRequest();
var imeemReq = new imeem.opensocial.DataRequest();
req.add(imeemReq.newFetchSearchRequest(\"linkin
park\", imeem.opensocial.DataRequest.MediaType.MUSIC),
\"search\");
req.send(onLoadSearch);

Showcase Applications
The Echo Chamber http://www.imeem.
com/apps/dv9fKtNyta/canvas/
Estelle Widget
Anywhere.FM

Showcase Applications

Showcase Applications

Showcase Applications

imeem Media Platform
Developer Home
http://www.imeem.com/developers
Developer Documentation
http://www.imeem.com/developers/documentation
Developer Forums
http://www.imeem.com/groups/zJqqiqve/forums
Developer Blog
http://groups.imeem.com/zJqqiqve/blogs

my.aol.com
myAOL is a convergence of more mainstream (yet fun and useful)
personalization features, savvy feed reading tools and a content discovery
service – all layered on a portable, personalization platform that will be
ultimately coupled with social networking components.
Since beta launch:
4 brands (AOL, HP Commercial, Hp Consumer, Compaq Consumer)
16 locales (12 languages) - more on the way
55 myAOL portals
2-3 new locales per month
open from the start working with 3rd parties to offer Gmail, Yahoo! Mail,
Ebay, Topix, various Google Gadgets and YourMini's widgets

myAOL... Gadgets!
myAOL is an AJAX based web application (uses Dojo)
Today's widgets
Standards based microformat widgets written in ModuleT
ModuleT based on standard HTML+CSS+AJAX enabled Javascript
Moving to Google Gadgets
Gadget security was key to AOL adoption
OAuth instead of username+password
Iframe+Caja keeps your users and their data safer
More tech details were presented at Google I/O by someone who
actually knows this stuff. His name is Eric. I'm sure he'd be happy to tell
you more if you ask nicely. Although he has no time because he's busy
writing code to make all this work.

Last Slide. Important Stuff. Thnx.
myAOL portal launching soon with Gadget support
Adding Open Social support soon after
Launching dev site for developers to submit their Gadgets to
our gallery
For developers...
Access to a different audience than iGoogle and others
Access to our existing OpenAuth based API's (please see
Naveed in the Exhibitor's Hall for deets...he's got lots of handouts about our
API's. tell him I sent you. it'll make him smile)
Contact: Jennifer.Consalvo@corp.aol.com

Summary
OpenSocial is making the web more social
The current version 0.7 is in production
REST API and 0.8 coming soon
Developers can start creating social applications today
Orkut, Myspace, hi5, Netlog open to 275 M users now
iGoogle, IDTail, Hyves, imeem sandboxes
LinkedIn in Q3, developers@linkedin.com
Social sites: implement OpenSocial
get Shindig and start planning
SocialSite
Friend Connect
Advertisers: create brand advertising Apps now

Questions