Google Devfest 2009 Argentina - Google and the Social Web

Google and the social Web Patrick Chanezon @chanezon Google Mauro Gonzalez @gmaurol Globant 11/16/09 Post your questions for this talk on Twitter #devfest09 #opensocial

“The web is better when it's social.” David Glazer, Google Engineering Director

Clock 4

Movies 5

Stocks 6

Google is Better When it’s Social

Google Docs Collaboration is social 8

Google Reader Sharing is social 9

Google Groups, Google Talk, Gmail Communication is social 10

YouTube Updates are social 11

Implicit Social Graphs

Google Contacts – Contacts lets users manage relationships 13

Profiles – Let users create a persona – Public image on the web – Available in search 14

What's Google Getting with Social? • Richer web apps More revenue More users Increased usage 15

Recommendations for the Social Web Use the same approach – Interact with your friends where you are and where they are – Don't lock users into a single site – Take advantage of implicit social graphs The result is more powerful, more useful applications 16

How Developers Benefit

How Developers Benefit – Use Google's social graph • In your own apps • To integrate with our apps • To add features to our apps – Several technologies to accomplish these goals… 18

OpenSocial – Common APIs for accessing social data • People • Activities • App Data – JavaScript, REST, and RPC implementations – Newest version, 0.9, just released 19

OpenSocial Supporting products 20

Portable Contacts – The coolest technology without a logo – Fully compatible with opensocial.Person API – Pulls the user's social graph into a 3rd party site (with the user's permission) 21

Google Friend Connect – Uses OpenSocial (gadgets, REST/RPC) – Allows site owners to mix in social data to existing sites – Cut and paste or – Deep integrations 22

Back to OpenSocial… 23

What They Have in Common – Millions of users with a shared focus and demands – Common social graph and social data • Uses the 'Friends' group in Contacts • App data is shared between app instances • The same endpoint is used for the REST/RPC protocols 24

iGoogle OpenSocial – Provides 'home' and 'canvas' views – requestShareApp and Updates for organic growth 25

Gmail OpenSocial – Provides 'nav' and 'canvas' views – Enabled as a Gmail Labs feature 26

Google Calendar OpenSocial – Early preview – Provides 'nav' and 'canvas' views – Includes google.calendar API extensions, eg: • google.calendar.showEvent • google.calendar.subscribeToDates • google.calendar.getUserEvents 27

Google Calendar OpenSocial – Gadgets are all about making Calendar extensible – Bringing apps into Calendar – Private whitelist for now, open to developers in the near future – Check out the Developer Sandbox at I/O for a closer look at more details 28

Container Cheat Sheet Leverage social graph Quick data entry Dashboard view Container-specific extensions 29

Quartermile: An Example Gadget 30

Quartermile: An Example Gadget

Quartermile Gadget overview – Track exercise with others – View stats – Quick, "smart" data entry box – Google App Engine backend 32

Quartermile Architecture Signed request JSON 33

Quartermile Designing for iGoogle Leverage social graph Quick data entry Dashboard view Container-specific extensions 34

Quartermile Joining a team – Load VIEWER_FRIENDS – Send result to backend – Return set of "interesting" teams 35

Quartermile Retrieving friends (client) var batch = osapi.newBatch(). add('viewer', osapi.people.getViewer()). add('friends', osapi.people.get({ userId: '@viewer', groupId: '@friends' })); batch.execute(callback); 36

Quartermile Retrieving friends (compared with 0.8) var req = opensocial.newDataRequest(); req.add(req.newFetchPersonRequest('VIEWER'), 'viewer'); var friends = opensocial.newIdSpec({ 'userId':'VIEWER', 'groupId':'FRIENDS' }); req.add(req.newFetchPeopleRequest(friends), 'friends'); req.send(callback); 37

Quartermile Getting a team list (client) // ['2001', '2003', '3000'] function getInterestingTeams(ids) { var request = { 'method':'get_interesting_teams', 'data':ids }; osapi.http.post(SERVER, { body: gadgets.json.stringify(request) }). execute(displayTeams); } 38

Quartermile Getting a team list (server) // team_ids = [2001, 2003, 3000] teams = model_get_by_id(models.Team, team_ids) gql = models.Team.gql("ORDER BY count DESC") interesting_teams = gql.fetch(Settings.MAX_INTERESTING_TEAMS) return teams + interesting_teams 39

Quarter Mile Displaying the list of teams (client) //[{'team_id':2001, 'team_name':'Fitness Nuts'}, // {'team_id':2003, 'team_name':'Code Runners'}] function displayTeams(data) { var teams = data.teams; for (i in teams) { $('#interesting').append(jQuery('<li>' + teams[i].team_name + '</li>'); } } 40

Quartermile Designing for Gmail Leverage social graph ✓ Quick data entry Dashboard view Container-specific extensions 41

Quartermile Recording an exercise – User enters an activity – Gadget sends request to server – Response is rendered in the activity list 42

Quartermile Recording an exercise (client) // 'walked 1 mile' function saveExercise(text) { var request = { 'method':'create_activity', 'data':text }; osapi.http.post(SERVER, { body: gadgets.json.stringify(request) }). execute(updateExercises); } 43

Quartermile Designing for Gmail part two Leverage social graph ✓ Quick data entry ✓ Dashboard view Container-specific extensions 44

Quartermile Displaying a dashboard 45

Quartermile Navigating to the canvas view (client) gadgets.views.requestNavigateTo('canvas'); 46

Quartermile Rendering charts (client) var table = new google.visualization.DataTable(); table.addColumn('string', 'Timestamp'); for (i in data.accounts) { ... } var chart = new google.visualization.ColumnChart( document.getElementById('dash_chart')); chart.draw(table, {isStacked:true, width:600, height:400, legend:'bottom'}); 47

Quartermile Designing for Calendar Leverage social graph ✓ Quick data entry ✓ Dashboard view ✓ Container-specific extensions 48

Quartermile Viewing a slice of data – User loads Calendar – User switches between dates or daily, weekly, or monthly view – List of activities updates based on the current view range 49

Quartermile Specifying a date callback (client) function changeDateView(dateRange) { var startTime = dateRange.startTime; var endTime = dateRange.endTime; updateRange(startTime, endTime); } google.calendar.subscribeToDates(changeDateView); 50

Quartermile Finished gadget Leverage social graph ✓ Quick data entry ✓ Dashboard view ✓ Container-specific extensions ✓ 51

Quarter Mile Getting users – Submit to container directory – Use available API calls for organic growth • requestShareApp, Updates – Cross promote – Advertise 52

Out to the Social Web 53

Out to the Social Web Signed request JSON 54

Google Friend Connect Integrations • Wordpress • Drupal 55

Google Devfest 2009 Argentina - Google and the Social Web

by Patrick Chanezon on Nov 17, 2009

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Google Devfest 2009 Argentina - Google and the Social Web — Presentation Transcript