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Goodle Developer Days London 2008 - Open Social Update


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Updates about the OpenSocial ecosystem at Google developer days London including presentations from Netlog and Viadeo. …

Updates about the OpenSocial ecosystem at Google developer days London including presentations from Netlog and Viadeo.

OpenSocial is an open specification defining a common API that works on many different social websites, including MySpace, Plaxo, Hi5, Ning, orkut, Friendster and LinkedIn, among others. This allows developers to learn one API, then write a social application for any of those sites: Learn once, write anywhere.

In addition, in order to make it easier for developers of social sites to implement the API and make their site an OpenSocial container, the Apache project Shindig provides reference implementations for OpenSocial containers in two languages (Java, PHP). Shindig will define a language specific Service Provider Interface (SPI) that a social site can implement to connect Shindig to People, Persistence and Activities backend services for the social site. Shindig will then expose these services as OpenSocial JavaScript and REST APIs.

In this session we will explain what OpenSocial is, show examples of OpenSocial containers and applications, demonstrate how to create an OpenSocial application, and explain how to leverage Apache Shindig in order to implement an OpenSocial container.

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  • 1. OpenSocial ecosystem updates Patrick Chanezon Chris Chabot Chewy Trewhella 9/16/2008
  • 2. Agenda OpenSocial introduction How to build OpenSocial applications Hosting social applications Social applications monetization OpenSocial container demos Becoming an OpenSocial container Kinds of Containers Google Friend Connect Summary
  • 3. OpenSocial Introduction Patrick Chanezon
  • 4. Making the web better by making it social What does social mean?
  • 5. What does Social mean? Eliette what do you do with your friends?
  • 6. This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 7. This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 8. This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 9. This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 10. This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 11. This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 12. Raoul: a social object for Charlotte (3 year old)
  • 13. Jaiku’s Jyri Engeström's 5 rules for social networks: social objects 1. What is your object? 2. What are your verbs? 3. How can people share the objects? 4. What is the gift in the invitation? 5. Are you charging the publishers or the spectators?
  • 14. How do we socialize objects online without having to create yet another social network?
  • 15. OpenSocial A common API for social applications across multiple web sites
  • 16. The Trouble with Developing Social Apps Which site do I build my app for?
  • 17. Let’s work on that… Using OpenSocial, I can build apps for all of these sites!
  • 18. What’s offered by OpenSocial? Activities What are people up to on the web People/Profile Info Who do I know, etc. Persistent datastore Handles key/value pairs
  • 19. Today: 375 Million User Reach
  • 20. Where is OpenSocial live today? Live to Users: Live Developer Sandboxes: MySpace iGoogle orkut imeem Hi5 CityIN Freebar Tianya Friendster Ning Webon from Lycos Plaxo Pulse IDtail YiQi Netlog - New! Hyves - New! Individual Developer Links:
  • 21. OpenSocial “Containers”
  • 22. What’s in OpenSocial? JavaScript API - Now REST Protocol - New Templates - Prototype in Shindig
  • 23. OpenSocial’s JavaScript API OpenSocial JS API Gadget JS API Gadget XML schema OpenSocial v0.7 is live OpenSocial v0.8 is being deployed now Specs and release notes:
  • 24. OpenSocial’s REST Protocol Access social data without JavaScript Works on 3rd party websites / phones / etc Uses OAuth to allow secure access Open source client libraries in development Java, PHP, Python, <your fav language here> Being deployed with OpenSocial v0.8 Spec’s available at
  • 25. OpenSocial Templates Writing JavaScript is hard Writing templates is easy Templates also give Consistent UI across containers Easy way to localize More interesting content options when inlining into container (activities, profile views) Ability to serve millions of dynamic pages per day without a server
  • 26. Try out templates today! Samples and docs: Sample app: Discussion group: Code is all in Shindig, can download, use, and even submit patches to improve So… Get involved and provide comments, and Build some apps
  • 27. OpenSocial is what you make it. OpenSocial is an open source project. The spec is controlled by the community. Anyone can contribute and have a voice. “OpenSocial and Gadgets spec” subgroup OpenSocial Foundation Get involved to nominate and elect board reps foundation/
  • 28. A note on compliance OpenSocial is designed for many sites Building an app: Technology Policy OpenSocial Compliance Tests resources/wiki/ComplianceTests
  • 29. OpenSocial Compliance test in orkut
  • 30. OpenSocial Compliance Matrix
  • 31. Other comments Portable Contacts Alignment Caja for JavaScript security
  • 32. A standard for everyone This work by Eliette Chanezon is licensed under a Creative Commons Attribution-Share Alike 3.0 License
  • 33. How To Build OpenSocial Applications
  • 34. People & Friends Example Requesting friend Info function getFriendData() { var req = opensocial.newDataRequest(); req.add( req.newFetchPersonRequest(VIEWER), 'viewer'); req.add( req.newFetchPeopleRequest(VIEWER_FRIENDS), 'viewerFriends'); req.send(onLoadFriends); }
  • 35. People & Friends Example Callback function for returned friend data function onLoadFriends(resp) { var viewer = resp.get('viewer').getData(); var viewerFriends = resp.get('viewerFriends').getData(); var html = 'Friends of ' + viewer.getDisplayName() + ‘:<br><ul>’; viewerFriends.each(function(person) { html += '<li>' + person.getDisplayName()+'</li>';}); html += '</ul>'; document.getElementById('friends').innerHTML += html; }
  • 36. Activities Example Posting an activity function postActivity(text) { var params = {}; params[opensocial.Activity.Field.TITLE] = text; var activity = opensocial.newActivity(params); opensocial.requestCreateActivity( activity, opensocial.CreateActivityPriority.HIGH, callback); } postActivity( quot;This is a sample activity, created at quot; + new Date().toString());
  • 37. Persistence Example Persisting data function populateMyAppData() { var req = opensocial.newDataRequest(); var data1 = Math.random() * 5; var data2 = Math.random() * 100; req.add( req.newUpdatePersonAppDataRequest(quot;VIEWERquot;, quot;AppField1quot;, data1)); req.add( req.newUpdatePersonAppDataRequest(quot;VIEWERquot;, quot;AppField2quot;, data2)); req.send(requestMyData); }
  • 38. Persistence Example Fetching persisted data function requestMyData() { var req = opensocial.newDataRequest(); var fields = [quot;AppField1quot;, quot;AppField2quot;]; req.add(req.newFetchPersonRequest( opensocial.DataRequest.PersonId.VIEWER), quot;viewerquot;); req.add(req.newFetchPersonAppDataRequest(quot;VIEWERquot;, fields), quot;viewer_dataquot;); req.send(handleReturnedData); }
  • 39. Persistence Example Displaying fetched (persisted) data function handleReturnedData(data) { var mydata = data.get(quot;viewer_dataquot;); var viewer = data.get(quot;viewerquot;); me = viewer.getData(); // me is global var var data = mydata[me.getId()]; htmlout += quot;AppField1: quot; + data[quot;AppField1quot;] + quot;<br/>quot;; htmlout += quot;AppField2: quot; + data[quot;AppField2quot;] + quot;<br/>quot;; var div = document.getElementById('content_div'); div.innerHTML = htmlout; }
  • 40. Resources For Application Developers Specification Code Samples and Tools Sandboxes
  • 41. Hosting social apps Patrick Chanezon
  • 42. Hosting OpenSocial apps In addition to using the provided persistence API... Establish a quot;homequot; site where gadget can phone home to retrieve, post data Can host home site on your own, or use services: Amazon EC2 Joyent Google AppEngine Zembly: is the world's first cloud-based development environment for social apps. Full OpenSocial support
  • 43. Google AppEngine and OpenSocial Create an App Engine app as your backend! Use makeRequest() to call back to your AppEngine server Utilize AppEngine's datastore New OpenSocial Apps are coming online BuddyPoke, Checkout Lane Liabraaten’s OpenSocial-AppEngine integration article Google IO Code Lab about OpenSocial Apps in the Cloud
  • 44. Social Apps monetization Patrick Chanezon
  • 45. OpenSocial Monetization Ads from Ad Networks AdSense, RightMedia BuddyPoke, Rate My Friend Brand/Private Label App Sony Ericsson MTV Roadies app on orkut Sell virtual or real goods Free -> Freemium Referrals Virtual currency
  • 46. Success Story: Buddy Poke #1 OpenSocial app on orkut 8M installs for orkut, hi5, MySpace $1-2 CPM #1 App for App Engine w/ millions daily PV
  • 47. Success Story: PhotoBuzz 6M+ installs on hi5 and orkut CPM $1-3, especially good on orkut 4M buzzes per day Small team of 4 people, profitable
  • 48. Container demos
  • 49. Hyves Reinoud Elhorst
  • 50. What is Hyves? 4 years old 6 million+ Dutch members 5 billion pageviews/month 51.6% reach/month 13+, 75.6% 13-34
  • 51. Social networking service
  • 52. OpenSocial on Hyves Launching OpenSocial today OS 0.7, working on 0.8 release (traditional) API intergration Gadget gallery waiting for good apps to be featured Contact
  • 53. Gadget gallery
  • 54. Profile view
  • 55. Homepage view
  • 56. Canvas view
  • 57. Thanks for your attention Reinoud, Derk, Youri, Marijn, Frank & Yme are here today if you have any questions Contact for inclusion in the Gadget Gallery api/wiki/opensocial
  • 58. Netlog Pieter De Schepper Toon Coppens Folke Lemaitre
  • 59. What is Netlog?
  • 60. Your Profile
  • 61. Friend Activity
  • 62. Communication: Shouts
  • 63. Communication: Private messaging
  • 64. Communication: Chat
  • 65. Homepage
  • 66. Explore
  • 67. How are we doing? More than 35,000,000 unique members More than 6,000,000,000 pageviews/Month 23 languages and alot more coming! Nederland Svensk slovenščin s a a Deutsch Magya Русски Englis Italiano česky r й h françai Dansk s suomi Polski Hrvatski Türkçe Afrikaan Slovenčin s 中文 Eesti a Català Españo Portuguê l Latviešu Română s valoda българск Lietuvių Norsk (bokmål) и kalba
  • 68. Applications
  • 69. Canvas view
  • 70. Profile view
  • 71. Home View (available soon!)
  • 72. Application directory
  • 73. User Profiles
  • 74. Activity logs
  • 75. Share with your friends
  • 76. Requirements
  • 77. Whitelisting Requirements an application should be fully integrated no external login should be needed... no external links no ads in “profile” view no spamming through activities/requests localised & translated We can help you!
  • 78. Localization
  • 79. Seemless translation
  • 80. Localisation is important! Translations are automatically injected Translation tool for Netlog translators
  • 81. Monetization
  • 82. What’s in it for you? Branding, co-branding, sponsorships 100% revenue from vertical rectangle or skyscraper on your application page Credit economy with Netlog OpenSocial extension charge credits for app installation charge credits for certain features charge credits for buying items charge credits for...
  • 83. Credit Economy
  • 84. Questions? Developer pages: OpenSocial sandbox:
  • 85. Viadeo Ariel Messias
  • 86. Becoming an OpenSocial Container Chris Chabot
  • 87. Google Dev Day OpenSocial Social Network Business Tool London Career Management 08/09/16 © viadeo – septembre 2008
  • 88. Agenda A few words about Viadeo What to offer to Viadeo’s members (Sandbox presentation)
  • 89. Viadeo 3 groups of Use : Social Network, Business Tool Career Management 5 +m Members mainly : Europe China Strong activity 7, 000 new members/day 10, 000 connections/day +120, 000 consulted profiles/day 1,3 M hubs registration
  • 90. International Footprint : 5+m Members France 1.8m members(1) Other European countries 150K members (1) Belgium 100k members(1) UK/Ireland 150 k members(1) China Switzerland 2.2m members(1) 50K members(1) Spain/Portugal Italy 350k members(1) 300k members (1) (1) end of August 2008
  • 91. What to offer to Viadeo’s Members 7 languages (European + China) Professional oriented Mainly “A Level” profiles Split by Industry Members with High Revenues => Strong capabilities of monetization
  • 92. Vertical Apps ? Members split by industry
  • 93. “A Level” priority targets ? High qualification of Viadeo’s members
  • 94. Apps for Professional Social Network… Helping to : Find Customers / Partners / Suppliers Organize Meetings/Events Share information and expertise But also ... Get headhunted… …and recruit Etc…
  • 95. Sandbox Presentation
  • 96. Becoming an OpenSocial Container Question: How do you become an OpenSocial container? Answer: The Apache incubator project “Shindig” serves this purpose!
  • 97. What is Shindig ? Open source reference implementation of OpenSocial & Gadgets specification An Apache Software Incubator project Available in Java & PHP It’s Goal: “Shindig's goal is to allow new sites to start hosting social apps in under an hour's worth of workquot;
  • 98. Introduction to Shindig Architecture Gadget Server Social Data Server Gadget Container JavaScript
  • 99. Gadget Server
  • 100. Social Server
  • 101. Social Server - RESTful API Preview available on iGoogle Orkut Hi5 New development models Server to server & Mobile! Try it out: curl http://localhost:8080/social/rest/people/john.doe/@all
  • 102. Implementing Shindig - Data sources Integrate with your own data sources People Service Activities Service App Data Service class MyPeopleService implements PeopleService { ... } class MyAppDataService implements AppDataService { ... } class MyActivitiesService implements ActivitiesService { ... }
  • 103. Implementing Shindig - Data sources Implement functions function getActivities($ids) { $activities = array(); $res = mysqli_query($this->db, ”SELECT…quot;); while ($row = @mysqli_fetch_array($res, MYSQLI_ASSOC)) { $activity = new Activity($row['activityId'], $row['personId']); $activity->setStreamTitle($row['activityStream']); $activity->setTitle($row['activityTitle']); $activity->setBody($row['activityBody']); $activity->setPostedTime($row['created']); $activities[] = $activity; } return $activities; }
  • 104. Implementing - Make it a platform Add UI Elements App Gallery App Canvas App Invites Notification Browser Developer Resources Developer Console Application Gallery Scale it Out!
  • 105. Implementing - Scale it Out! Prevent Concurrency issues Reduce Latency Add Caching Add more caching! Pre-populate Cache
  • 106. Usage Example: Sample Container Static html sample container No effort to get up and running No database or features
  • 107. Usage Example: Partuza Partuza is a Example social network site, written in PHP Allows for local gadget development & testing too Use as inspiration (or copy) for creating your own social site
  • 108. OpenSocial for intranet, portals Sun Microsystems Socialsite: Shindig + gadget based UI written in Java Open Source Upcoming from Impetus Zest: Shindig + Drupal (PHP) Zeal: Shindig + Liferay (Java)
  • 109. Summary Become an OpenSocial Container Get Shindig (PHP or Java) Look at examples & documentation Implement Services Add UI Scale it out Resources & Links:
  • 110. Kinds of Containers Kevin Marks
  • 111. Not just Social Network Sites Social network sites - Profiles and home pages Personal dashboards Sites based around a Social Object Corporate CRM systems Any web site How do we abstract these out? Viewer + friends Owner + friends
  • 112. The Viewer and Viewer friends
  • 113. Owner and Owner friends
  • 114. Owner and Viewer are defined by Container The Application gets IDs and connections to other IDs
  • 115. the Owner need not be a Person It could be an organisation or a social object
  • 116. Kinds of container - Social network sites Profile pages Owner is profile page owner Viewer may not be known, may be owner or other member Home pages Owner is Viewer (must be logged in to see) Examples MySpace Hi5 Orkut
  • 117. Kinds of container - Personal dashboard like Home pages Owner is Viewer (must be logged in to see) Friends may not be defined Example: iGoogle, My Yahoo
  • 118. Kinds of container - Social Object site Pages reflect the object - movie, picture, product Owner is the object Owner friends are people connected to the object may be authors or fans Viewer is looking at it, Viewer friends are people you may want to share with Example: Imeem is a bit like this - opportunity for sites like Flickr, YouTube
  • 119. Kinds of container - CRM systems Pages reflect the customer Owner is the customer Owner friends are people connected to the customer may be your colleagues, or other customers Viewer is you, Viewer friends are your colleagues or customers Example: Oracle CRM, Salesforce
  • 120. Kinds of container - Any web site Owner is the site Owner friends are site users Viewer is you, Viewer friends are your friends who have visited this site Example: Google Friend Connect will enable this for any site
  • 121. What is Friend Connect? Allows any site to become an OpenSocial container by simply copying a few snippets of code into your site
  • 122. Friend Connect gives ... Users ... more ways to do more things with my friends Site owners ... more (and more engaged) traffic for my site App developers ... more reach for my apps and ... make it easy
  • 123. Learn more
  • 124. Q&A