GDD Brazil 2010 - What's new in Google App Engine and Google App Engine For Business

What's new in Google App Engine and Google App Engine For Business Patrick Chanezon, Developer Advocate, Cloud @chanezon, chanezon@google.com Sao Paulo, October 29th 2010 Google Developer Day 2010 Friday, October 29, 2010

Mobile Agenda for GDD http://bit.ly/mgddbr Google Developer Day 2010 Friday, October 29, 2010

Agenda • Google App Engine • New features • Multi-Tenancy • Channel API • Mapper API • Matcher API • Roadmap • Google App Engine for Business • Guest @pklien: How BTBucket uses App Engine Google Developer Day 2010 Friday, October 29, 2010

What is cloud computing? 3 Friday, October 29, 2010

Cloud Computing Defined SaaS APaaS IaaS Source: Gartner AADI Summit Dec 2009 Google Developer Day 2010 Friday, October 29, 2010

IaaS value proposition… Google Developer Day 2010 Friday, October 29, 2010

APaaS value proposition… 6 Google Developer Day 2010 Friday, October 29, 2010

Google App Engine •Easy to build •Easy to manage •Easy to scale 8 Google Developer Day 2010 Friday, October 29, 2010

Google App Engine “We wear pagers so you don’t have to” Google Developer Day 2010 Friday, October 29, 2010

By the numbers Google Developer Day 2010 Friday, October 29, 2010

By the numbers >90K Developers >130K Apps >700M daily pageviews Google Developer Day 2010 Friday, October 29, 2010

In a word… via Wordle Word source: http://en.wikipedia.org/wiki/App_Engine 9 Friday, October 29, 2010

Some App Engine Partners 10 Friday, October 29, 2010

Socialwok 11 Friday, October 29, 2010

App Engine @ 12 Friday, October 29, 2010

Social networking at scale 13 Friday, October 29, 2010

Social networking at scale >62M Users 13 Friday, October 29, 2010

gigy Socialize 14 Friday, October 29, 2010

gigy Socialize Flexible Scalability "Although we typically host all our services in-house, on our own infrastructure, we felt that GAE would be a better fit for the live chat feature because of its unique traffic pattern, which is characterized by very low traffic most of the time with very high bursts during high profile events." Raviv Pavel, Gigya VP of Research and Development http://googleappengine.blogspot.com/2010/02/scalability-means-flexibility.html#links 15 Friday, October 29, 2010

Why App Engine? 16 Friday, October 29, 2010

Managing Everything is Hard 17 Friday, October 29, 2010

Friday, October 29, 2010

DIY Hos(ng means hidden costs •Idle capacity •So7ware patches & upgrades •License fees •Lots of maintenance •Traﬃc & u(liza(on forecas(ng •Upgrades 19 Friday, October 29, 2010

Cloud development in a box SDK & “The Cloud” Hardware Networking Operating system Application runtime Java, Python Static file serving Services Fault tolerance Load balancing 20 Friday, October 29, 2010

App Engine Features 21 Friday, October 29, 2010

Specialized Services Memcache Datastore URL Fetch Mail XMPP Task Queue Images Blobstore User Service 22 Friday, October 29, 2010

Ensuring Portability 24 Friday, October 29, 2010

Extended Language support through JVM • Java • Scala • JRuby (Ruby) • Groovy • Quercus (PHP) • Rhino (JavaScript) Duke, the Java mascot • Jython (Python) Copyright © Sun Microsystems Inc., all rights reserved. 25 Friday, October 29, 2010

Always free to get started  ‐~5M pageviews/month – 6.5 CPU hrs/day – 1 GB storage – 650K URL Fetch calls/day – 2,000 recipients emailed – 1 GB/day bandwidth – 100,000 tasks enqueued – 650K XMPP messages/day 26 Friday, October 29, 2010

Application Platform 27 Friday, October 29, 2010

App Engine Dashboard 28 Friday, October 29, 2010

App Engine Health History Google Developer Day 2010 Friday, October 29, 2010

Development Tools for App Engine Google Developer Day 2010 Friday, October 29, 2010

Google App Engine Launcher Google Developer Day 2010 Friday, October 29, 2010

SDK Console Google Developer Day 2010 Friday, October 29, 2010

Google Plugin for Eclipse Google Developer Day 2010 Friday, October 29, 2010

Two+ years in review Apr 2008 Python launch May 2008 Memcache, Images API Jul 2008 Logs export Aug 2008 Batch write/delete Oct 2008 HTTPS support Dec 2008 Status dashboard, quota details Feb 2009 Billing, larger ﬁles Apr 2009 Java launch, DB import, cron support, SDC May 2009 Key-only queries Jun 2009 Task queues Aug 2009 Kindless queries Sep 2009 XMPP Oct 2009 Incoming email Dec 2009 Blobstore Feb 2010 Datastore cursors, Appstats, Async UrlFetch Mar 2010 Read policies, IPv6 May 2010 App Engine for Business, OpenID, OAuth, Bulkloader Google Developer Day 2010 Friday, October 29, 2010

What’s new? • Multitenant Apps with Namespace API • High Performance Image Serving • OpenId/Oauth integration • Custom Error Pages • Increased quotas (no longer 1000 entity limit) • App.yaml now usable in Java apps • Can pause Task Queues • Dashboard graphs now show 30 days • And other stuff.. See: http://googleappengine.blogspot.com/ Google Developer Day 2010 Friday, October 29, 2010

3 up and coming features 1. Mapper API • First component of App Engine’s MapReduce toolkit • Large scale data manipulation • Examples include: • Report generation • Computing statistics and metrics … • Python Example: • http://blog.notdot.net/2010/05/Exploring-the-new-mapper-API • Java Example: • http://ikaisays.com/2010/07/09/using-the-java-mapper-framework-for-appengine/ Google Developer Day 2010 Friday, October 29, 2010

3 up and coming features 2. Channel API • Allows for Server Push (Comet) to browser • Blog post announcement: • http://googleappengine.blogspot.com/2010/05/app-engine-at-google- io-2010.html • External coverage: • Sneak Peak from an early trusted tester • http://bitshaq.com/2010/09/01/sneak-peak-gae-channel-api/ • Demo code for Dance Dance Robot available here: • http://code.google.com/p/dance-dance-robot/ • Also see: https://groups.google.com/group/google-appengine-java/ browse_thread/thread/6fa09953ffae2cd3/c1db7de5fdb82b65?pli=1# Google Developer Day 2010 Friday, October 29, 2010

3 up and coming features 3. Matcher API • Allows an app to register a set of queries to match against a stream of documents • Trustes Testers, Python only • Group post announcement: • http://groups.google.com/group/google-appengine/msg/40021537e2e58962 • Docs: • http://code.google.com/p/google-app-engine-samples/wiki/ AppEngineMatcherService • Demo code: • http://code.google.com/p/google-app-engine-samples/source/browse/#svn/trunk/ matcher-sample Google Developer Day 2010 Friday, October 29, 2010

App Engine Roadmap http://code.google.com/appengine/docs/roadmap.html Improved monitoring/alerting Background servers SSL for your domain Control datastore availability vs. latency trade-offs Datastore dump and restore facility Mapping operations across datasets Raise request/response size limits for some APIs Reserved instances Built-in support for OAuth & OpenID Channel API 41 Friday, October 29, 2010

Google App Engine for Business Build and deploy apps. Without all the hassles. Google Developer Day 2010 Friday, October 29, 2010

What is cloud computing? Software… Platform… Infrastructure… … as a Service Google Developer Day 2010 Friday, October 29, 2010

What is SaaS cloud computing? PaaS IaaS … as a Service Infrastructure… Platform… Software… Postage Place Here Google Developer Day 2010 Friday, October 29, 2010

Google's Cloud Offerings 1. Google Apps 2. Third party Apps: Google Apps Marketplace SaaS 3. ________ Google App Engine PaaS Google Storage IaaS Prediction API BigQuery Google Developer Day 2010 Friday, October 29, 2010

Google's Cloud Offerings Your Apps 1. Google Apps 2. Third party Apps: Google Apps Marketplace SaaS 3. ________ Google App Engine PaaS Google Storage IaaS Prediction API BigQuery Google Developer Day 2010 Friday, October 29, 2010

Build and Buy all your enterprise cloud apps... Buy from Google Google Apps for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 45 Friday, October 29, 2010

Build and Buy all your enterprise cloud apps... Buy from others Buy from Google Google Apps Google Apps Marketplace for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 45 Friday, October 29, 2010

Build and Buy all your enterprise cloud apps... Buy from others Buy from Google Build your own Google Apps Google Apps Google App Engine Marketplace for Business for Business Enterprise Application Platform Enterprise Firewall Enterprise Data Authentication Enterprise Services User Management Google Developer Day 2010 45 Friday, October 29, 2010

Google App Engine for Business Same scalable cloud hosting platform. Designed for the enterprise. • Enterprise application management – Centralized domain console • Enterprise reliability and support – 99.9% Service Level Agreement – Premium Developer Support • Hosted SQL – Managed relational SQL database in the cloud • SSL on your domain – Including "naked" domain support • Secure by default – Integrated Single Sign On (SSO) • Pricing that makes sense Google App Engine for Business – Pay only for what you use * Hosted SQL and SSL on your domain available later this year Google Developer Day 2010 Friday, October 29, 2010

App Engine for Business Roadmap Enterprise Administration Console Preview (signups available) Direct Phone Support Preview (signups available) Hosted SQL Limited Release Q4 2010 Service Level Agreement Available Q4 2010 (Draft published) Enterprise billing Available Q4 2010 Custom Domain SSL Limited Release EOY 2010 Google Developer Day 2010 Friday, October 29, 2010

App Engine Guest Speaker Phillip Klien, Predicta/BTBucket Google Developer Day 2010 Friday, October 29, 2010

Do Brasil para o Mundo com o Appengine Revised v4Presenter Phillip Klien pk@btbuckets.com @pklien Friday, October 29, 2010

Índice • Sobre o BTBuckets • Arquitetura do BTBuckets • Por que escolhemos o AppEngine • Comparação do Appengine • Nossas dicas para o Appengine • Conclusão Friday, October 29, 2010

Sobre o BTBuckets • Ferramenta de personalização e de targeting comportamental (on-site behavioral targeting) • Tecnologia baseado em 'tags' • 2 produtos: freemium (web sign-up) + network • Voltada para o mercado internacional - apenas em inglês • 3.000 sign-ups e 1.000 sites 'tagueados' • ~1 bilhão de requests por mês e picos de 800 requests por segundo Friday, October 29, 2010

Solução de tag Friday, October 29, 2010

Tag layer • Alta performance • Escalável • Tempo de resposta imediato Extranet (site admin) • Orientado para usabilidade (PHP) • Relatórios Friday, October 29, 2010

Porque Appengine • Projeto com deploy imediato • Não tínhamos modelo comercial • Queríamos ser global • Natureza da arquitetura baseada em tags • Credibilidade • Porque queríamos testar o cloud ... Friday, October 29, 2010

Caso real +1 database Requests por dia +1 webserver normalizou ... +1 webserver +1 webserver 1 x load-balancer/fw 1 x database nem precisava ... 2 x webserver Friday, October 29, 2010

Cloud X Modelo Tradicional • Investimento (timeline + custo total) • Foco no negócio • Projeto ágil / time ágil • Credibilidade • Controle de atividades críticas Friday, October 29, 2010

Nossas dicas para o Appengine O Appengine é realmente incrível (sem jabá), mas... • Ansiosissimos pelo Appengine for Business • Falta facilitar importação / exportação de dados • Falta globalização real de data-centers • Eliminar riscos de limitação de cotas Friday, October 29, 2010

Friday, October 29, 2010

Conclusão • Obrigado Google, agora o mundo é plano • Não existem mais alguns issues de "startup" • Investimento proporcional a crescimento • De 'analistas de infra-estrutura' para 'analista de estrutura cloud' Friday, October 29, 2010

Obrigado ! Phillip Klien pk@btbuckets.com @pklien Fonte de imagens: iconfider.com Friday, October 29, 2010

App Engine Guest Speaker Yara Senger, Globalcode Google Developer Day 2010 Friday, October 29, 2010

Mobile Agenda for GDD http://bit.ly/mgddbr Google Developer Day 2010 Friday, October 29, 2010

Google Developer Day 2010 Friday, October 29, 2010

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GDD Brazil 2010 - What's new in Google App Engine and Google App Engine For Business

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