Triple Shot Bartenders Project Plan (updated)

Triple Shot Bartenders Project Plan (Proposal) July 06, 2009

Vision • To become the premier private event bartending service in the San Francisco Bay Area

Purpose • Impress party guests and clients • Minimize party costs – Mixed drinks cost less and taste better • Let party hosts enjoy their own party

Why be involved? • Make money quickly doing something fun

Growth Plan • Stage 1: Small house parties • Stage 2: Medium-sized events (100+) • Stage 3: Corporate events

Team (so far) Name Responsibilities Jireh Owns and funds project (sponsor) Bartending expertise Dwight Project manager Account management expertise Fernando Marketing & promotions Restaurant service expertise Marcy Marketing & promotions Restaurant service expertise Amber *Project manager Event production expertise *let us know where you’re most interested, Amber

Organizational Structure • Marketing – Find parties to bartend at – Hand out marketing materials • Bartenders – Serve drinks at party – Make drink lists • Account managers – Communicate with clients – Organize bartenders (schedules) – Ask for testimonials

Marketing Strategy • FREE bartending • Host parties • Ask for Yelp.com referrals • Leave marketing materials: – Business cards – Website – Flyers

Marketing Strategy FREE bartending • Who’s going to turn down a free bartender?

Marketing Strategy Yelp.com referrals • People trust Yelp referrals. • If we get strong testimonials on Yelp, people will start to call us.

Marketing Strategy Host parties • What are the keys to making this “successful”? – Get us more gigs – Build the Triple Shot Bartender brand

Marketing Strategy Host parties • Who do we invite to these parties? We need people who will get us gigs to bartend at. *Idea: what if we contacted active Yelp.com reviewers and threw/bartended a party to get to know them? -this could get us connected to their online “outgoing/party” community and a lot of great reviews *Idea: what if we threw professional “networking” events? If we did them right, maybe the networkers will find us other gigs too.

Success Metrics (for now) • Increased # of bartending gigs • Increased # of Yelp reviews

Competitive Analysis • Less than 10 bartender companies in Bay Area – Main Competitors: Drinksf.com, baytenders.com, allan-brown.com • Mostly service 100+ guests events • Don’t aggressively cater to smaller events • Poor image: – Bad websites – Unprofessional on phone – Don’t follow-up with emails

Competitive Advantage • Price: We do it for FREE!!! – (Make money off tips, for now) • Aggressive promotions: – Promoters actively promoting service – Large personal networks (Fernando, Jireh, Marcy) – Hosting events

Standard Industry Practice 1. Put ads up on Craigslist 2. Talk to clients on phone/email 3. Recommend drinks 4. Learn details of party (when, where…) 5. Bartends at party 6. Clean-up after event 7. Asks for payment and tip after event

How can we be better? Potential ideas: • Aggressive, innovative promotions – Hand out flyers at SJSU – Connection to Bay Area club/party scene – Sponsor parties to get name out • Better marketing materials – Website, backdrops, flyers • *Expand service offering

Expand Service Offering (idea) What if we also serve smoothies and coffee? Coffee-mobile Smoothies-mobile Alcohol-mobile Starbucks Jamba Juice bar This way, if people hire us for one, they’re more likely to hire us to do another.

Upcoming Events • July 10, 2009: Jireh’s friend’s birthday party • August 1, 2009: Mom’s birthday. 250-person event

Next Steps • Please email me and Jireh with any ideas and suggestions you might have – dlubrin@gmail.com (dwight) – jirehlubrin@gmail.com (jireh) • Get more parties to bartend at • Upgrade marketing materials – We have business cards – Website (in process) – Event flyers (in process)

Triple Shot Bartenders Project Plan (updated)

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