Triple Shot Bartenders Project Plan

737 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
737
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Triple Shot Bartenders Project Plan

  1. 1. Triple Shot Bartenders Project Plan (Proposal)
  2. 2. Vision • To become the premier private event bartending service in the San Francisco Bay Area
  3. 3. Purpose • Impress party guests and clients • Minimize party costs – Mixed drinks cost less and taste better • Let party hosts enjoy their own party
  4. 4. Why be involved? • Make money quickly doing something fun
  5. 5. Growth Plan • Stage 1: Small house parties • Stage 2: Medium-sized events (100+) • Stage 3: Corporate events
  6. 6. Team (so far) Name Responsibilities Jireh Owns and funds project (sponsor) Bartending expertise Dwight Project manager Account management expertise Fernando Marketing & promotions Restaurant service expertise Marcy Marketing & promotions Restaurant service expertise Amber *Project manager Event production expertise
  7. 7. Organizational Structure • Marketing – Find parties to bartend at – Hand out marketing materials • Bartenders – Serve drinks at party – Make drink lists • Account managers – Communicate with clients – Organize bartenders (schedules) – Ask for testimonials
  8. 8. Marketing Strategy • FREE bartending • Host parties • Ask for Yelp.com referrals • Leave marketing materials: – Business cards – Website – Flyers
  9. 9. Success Metrics (for now) • Increased # of bartending gigs • Increased # of Yelp reviews
  10. 10. Competitive Analysis • Less than 10 bartender companies in Bay Area – Main Competitors: Drinksf.com, baytenders.com, allan-brown.com • Mostly service 100+ guests events • Don’t aggressively cater to smaller events • Poor image: – Bad websites – Unprofessional on phone – Don’t follow-up with emails
  11. 11. Competitive Advantage • Price: We do it for FREE!!! – (Make money off tips, for now) • Aggressive promotions: – Promoters actively promoting service – Large personal networks (Fernando, Jireh, Marcy) – Hosting events
  12. 12. Standard Industry Practice 1. Put ads up on Craigslist 2. Talk to clients on phone/email 3. Recommend drinks 4. Learn details of party (when, where…) 5. Bartends at party 6. Clean-up after event 7. Asks for payment and tip after event
  13. 13. How can we be better? Potential ideas: • Aggressive, innovative promotions – Hand out flyers at SJSU – Connection to Bay Area club/party scene – Sponsor parties to get name out • Better marketing materials – Website, backdrops, flyers
  14. 14. Upcoming Events • July 10, 2009: Jireh will find a party • August 1, 2009: Mom’s birthday. 250-person event
  15. 15. Next Steps • Get more parties to bartend at • Upgrade marketing materials – We have business cards – Website (in process) – Event flyers (in process)

×