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How Google Rank Website ?
www.dionglobal.com 2
Google Ranking Factors
 Domain Factors
 Page Level Factors
 Site Level Factors
 Backlink Factors
...
www.dionglobal.com 3
1. Domain Factors
 Domain Age
 Keyword Appears in Top Level Domain
 Keyword As First Word in Domai...
www.dionglobal.com 4
Keyword Appears in Top Level Domain
www.dionglobal.com 5
2. Page Level Factors
 Keyword in Title Tag - The title tag is a webpage second most important piece...
www.dionglobal.com 6
Page-Level Factors
 Title Tag Starts with Keyword - Title tags that starts with a keyword tend to
pe...
www.dionglobal.com 7
Page-Level Factors
 Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more...
www.dionglobal.com 8
Page-Level Factors
 Content Length: Content with more words can cover a wider breadth and are likely...
www.dionglobal.com 9
Page-Level Factors
 Image Optimization – Images on-page send search engines important relevancy sign...
www.dionglobal.com 10
3.Site-Level Factors
 Contact Us Page
 YouTube
 Site Updates
 Domain Trust / Trust Rank
 Site A...
www.dionglobal.com 11
Site-Level Factors
 Contact Us Page - The aforementioned Google Quality Document states
that they p...
www.dionglobal.com 12
Site-Level Factors
 Site Updates How often a site is updated and especially when new content
is add...
www.dionglobal.com 13
Site-Level Factors
 YouTube: There’s no doubt that YouTube videos are given preferential
treatment ...
www.dionglobal.com 14
4. Backlink Factors
 Aged Domain
 Links from Separate C-Class Ips.
 Alt Tag (for Image Links.
 L...
www.dionglobal.com 15
Backlink Factors
 Linking Domain Age: Backlinks from aged domains may be more powerful
than new dom...
www.dionglobal.com 16
Backlink Factors
 PR of Linking Page: The PageRank of the referring page is an extremely important
...
www.dionglobal.com 17
Backlink Factors
 Link Location on Page: Where a link appears on a page is important.
Generally, li...
www.dionglobal.com 18
5. Social Signals
 Number of Tweets
 Authority of Twitter Users Accounts
 Number of Facebook Like...
www.dionglobal.com 19
Social Signals
 Graph Shown Twitter and Facebook Impact.
www.dionglobal.com 20
6.Web Spam Factors
 Cloaking
 Paid Link
 Hidden Text & Link
 Orphan Pages
 Invisible links
 Me...
www.dionglobal.com 21
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How To Google Rank A Website

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  • Transcript of "How To Google Rank A Website"

    1. 1. How Google Rank Website ?
    2. 2. www.dionglobal.com 2 Google Ranking Factors  Domain Factors  Page Level Factors  Site Level Factors  Backlink Factors  Social Signals  Web Spam Factors
    3. 3. www.dionglobal.com 3 1. Domain Factors  Domain Age  Keyword Appears in Top Level Domain  Keyword As First Word in Domain  Domain registration length  Keyword in Subdomain Name  Domain History  Exact Match Domain  Public vs. Private Who Is  Penalized Who Is Owner
    4. 4. www.dionglobal.com 4 Keyword Appears in Top Level Domain
    5. 5. www.dionglobal.com 5 2. Page Level Factors  Keyword in Title Tag - The title tag is a webpage second most important piece and therefore sends a strong on-page SEO signal.
    6. 6. www.dionglobal.com 6 Page-Level Factors  Title Tag Starts with Keyword - Title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:
    7. 7. www.dionglobal.com 7 Page-Level Factors  Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal.
    8. 8. www.dionglobal.com 8 Page-Level Factors  Content Length: Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that content length correlated with SERP position:
    9. 9. www.dionglobal.com 9 Page-Level Factors  Image Optimization – Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption. Alt text is an image’s version of anchor text. Google elbows our organic listings for image results for searches commonly used on Google Image Search.
    10. 10. www.dionglobal.com 10 3.Site-Level Factors  Contact Us Page  YouTube  Site Updates  Domain Trust / Trust Rank  Site Architecture  Number of Pages  Presence of Sitemap.  Server Location  Terms of Service and Privacy Pages.  Duplicate Content On-Site  Mobile Optimized  Content Provides Value and Unique Insights
    11. 11. www.dionglobal.com 11 Site-Level Factors  Contact Us Page - The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your who is info.
    12. 12. www.dionglobal.com 12 Site-Level Factors  Site Updates How often a site is updated and especially when new content is added to the site is a site wide freshness factor.
    13. 13. www.dionglobal.com 13 Site-Level Factors  YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs probably because Google owns it.
    14. 14. www.dionglobal.com 14 4. Backlink Factors  Aged Domain  Links from Separate C-Class Ips.  Alt Tag (for Image Links.  Links from .edu or .gov Domains.  PR of Linking Page.  Links From Competitors.  Social Shares of Referring Page.  Links from Bad Neighborhoods.  Guest Posts.  Links to Homepage Domain that Page Sits On.  No follow Links.
    15. 15. www.dionglobal.com 15 Backlink Factors  Linking Domain Age: Backlinks from aged domains may be more powerful than new domains.
    16. 16. www.dionglobal.com 16 Backlink Factors  PR of Linking Page: The PageRank of the referring page is an extremely important ranking factor.
    17. 17. www.dionglobal.com 17 Backlink Factors  Link Location on Page: Where a link appears on a page is important. Generally, links embedded in a page’s content are more powerful than links in the footer or sidebar area.
    18. 18. www.dionglobal.com 18 5. Social Signals  Number of Tweets  Authority of Twitter Users Accounts  Number of Facebook Likes  Facebook Shares  Authority of Facebook User Accounts  Pinterest Pins  Votes on Social Sharing Sites  Number of Google+1′s  Authority of Google+ User Accounts  Verified Google+ Authorship  Social Signal Relevancy
    19. 19. www.dionglobal.com 19 Social Signals  Graph Shown Twitter and Facebook Impact.
    20. 20. www.dionglobal.com 20 6.Web Spam Factors  Cloaking  Paid Link  Hidden Text & Link  Orphan Pages  Invisible links  Meta Keyword Stuffing  Mirror Image pages  Link Farming  Hacking sites  Excessive Ads  Article Syndication  Duplicate Content  Low Quality Link Building  Anchor Text Link Building
    21. 21. www.dionglobal.com 21
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