Synchronicity Yoga - Ayurveda Yoga Therapy (START-UP BUSINESS CONCEPT)
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Synchronicity Yoga - Ayurveda Yoga Therapy (START-UP BUSINESS CONCEPT)

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Synchronicity Yoga - Ayurveda Yoga Therapy (START-UP BUSINESS CONCEPT)

Synchronicity Yoga - Ayurveda Yoga Therapy (START-UP BUSINESS CONCEPT)

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Synchronicity Yoga - Ayurveda Yoga Therapy (START-UP BUSINESS CONCEPT) Presentation Transcript

  • 1. Synchronicity Yoga Ayurveda Yoga Therapy START-UP BUSINESS CONCEPT BY:----------------------------------------------------------CHANDRA VIJAY DUBEY, KAMRAN MAHBOOB, JITIN SHARMA, MOHAMMAD WAMIQUE SIDDIQUI, SHER HASSAN MAZARI, & SUBHASIS PAL
  • 2. KEY METRICS AND DATA POINTS ABOUT BABY BOOMER • Target Population: About 14 million and they constitutes around 29% of total population • Household Income: Over 50% of the baby boomers have income more than CAD 60,000 • Family Status: More than 50% of baby boomers belongs to elite class of the society • Occupation: Most of them are working and about 50% are professionals in their respective fields • Ethnic Associations: Over 31% of the baby boomers buy and use products that align with their values and ethics • Cultural Values: Created their own values that dominated the culture, including feminism and anti-war sentiment • Personal Traits: Confident, self-motivated, independent, workaholics, hard working and motivated by positions • Hobbies: Likes to travel, home entertainment, horticulture, skiing, etc. • Social Associations: Baby Boomer Meet-Up Group & Baby Boomer Wellness Info Meet-Up Group
  • 3. PRODUCTS & SERVICES • Ayurveda medicine is a system of traditional medicine native to the Indian subcontinent and a form of alternative medicine. • Yoga is a generic term for the physical, mental, and spiritual practices or disciplines which originated in ancient India. • It originated in India more than 3,000 years ago and remains one of the country’s traditional health care systems. • Yoga is a popular activity for athletes, children, and seniors. But yoga can be modified to suit all levels of fitness. • Its concepts about health and disease promote the use of herbal compounds, special diets, and other unique health practices. • Yoga has been proven to lower blood pressure and increases strength and flexibility. Yoga energizes our bodies and calms our minds.
  • 4. RELEVANCE TO TARGET MARKET • The biggest risk generation for various diseases • Age cycle more prone to diseases and sickness • About 60 percent of boomers have been diagnosed with at least one chronic medical condition – diabetes, arthritis, heart disease or hypertension • The situation will only worsen for the next 15-20 years as boomers move into old age • Rising concern for staying healthy and fit • No side effects, herbal products and services • User friendly approach • Physical and spiritual balance
  • 5. MARKETING & PROMOTIONAL STRATEGY • Setting-up a Yoga Studio & Ayurveda Wellness Shop • Offering Free Yoga Practice Sessions & Monthly Membership to prospects at affordable Price • Creating Customer procedure • Selling products to participating prospects • Publicity campaign through Radio & Press • Advertising Billboards • Developing user-friendly corporate and marketing websites • Internet & Social Media interaction to draw attention of target audience • Traditional Mail & Telephone Marketing • Arranging Exhibitions at Social Hubs & Community Centers Exhibiting Product Sampling • • Appointing a Public & media Relation Firm Database through Enrollment • Creation of Distribution Channels • • Opening a Unique Selling Point (USP) inside the Yoga Studio Establishing On-line Store for web purchases through Print media, Banners, and
  • 6. WHY WILL THIS BUSINESS CONCEPT BE SUCCESSFUL? • Canada’s population age structure is changing. • Baby boomers are reaching the age where they’ll need more health care services. • Seventy percent of Boomers have used some form of complementary or alternative medicine. • Ensure that our customers receive timely, the most appropriate care in the most appropriate place. • Nowadays People value Herbal remedies rather than chemical medicines. • Better nutrition and exercise to stay active into their second 50 years.
  • 7. INVESTMENT REQUIREMENT ONE TIME COST Starting Inventory AMOUNT (CAD) ANNUAL INVESTMENT 10,000 Rent AMOUNT (CAD) 1,20,000 Installation Charges 500 Taxes & Social Security Legal & Other Fees 500 Telephone 6,000 Licenses & Permits 500 Other Utilities 6,000 Decoration & Remodeling Advertising & Promotion Furniture & Equipment Total 1,000 Advertising 500 Salary 1,000 Miscellaneous 14,000 Total 12,000 24,000 72,000 6,000 2,22,000