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MoodMe Presentation to Sports Clubs - Fan Engagement for Bayern München - July 2013
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MoodMe Presentation to Sports Clubs - Fan Engagement for Bayern München - July 2013

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MoodMe Presentation to Sports Clubs …

MoodMe Presentation to Sports Clubs
Fan Engagement and sales of Digital Goods
Presentation for Bayern München - July 2013

Published in: Technology, Business

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  • 1. Confidential 1 FC Bayern Fan Engagement with MoodMe Chandra de Keyser, Co-Founder & CEO chandra.dekeyser@mood-me.com
  • 2. Confidential 2 Disclaimer Logos and Images of celebrities are used for illustrative purposes only. This does not imply commercial ties with owners of brands or image rights.
  • 3. Confidential 3 Agenda The Digital Opportunity MoodMe: who we are & what we do Business Models
  • 4. Confidential 4 Agenda The Digital Opportunity MoodMe: who we are & what we do Business Models
  • 5. Confidential 5 Problem: Monotony People still send a smile with … “: )” or In a World of Instant Sharing… your Social Identity is unrelated to your Mood. Brands, Sports Fans want better Emotional Engagement!
  • 6. Confidential 6 Tech <> Sports Source: Nasdaq, Forbes (Jul 2013)
  • 7. Confidential 7 Market Opportunity Mobile – Apps: 16 B/m; Ads: 20 B$ (US) Digital Goods: 30 B$ 80 M$/month
  • 8. Confidential 8 Sports needs TechFacebook + Twitter totals
  • 9. Confidential 9 Market Opportunity Sports Fans Engagement. • 10s of Millions of Fans. Worldwide Audience: Asia! Sponsors. Sports Apps: Stats, no Emotions, no monetization. Our Dream: bring the emotions of Football in Mobile experiences . NFL – Providence digital fund: 300 M$, Mar 2013
  • 10. Confidential 11 Agenda The Digital Opportunity MoodMe: who we are & what we do Business Models
  • 11. Confidential 12 What is MoodMe? Emoticons with Your Face! We turn pictures into emotional interactive 3D Living Portraits! 2 International Patents: Deep IP: • Automatic Facial Recognition • High Quality model (150 points) • Animation with Emotions • 3 years University R&D: Artificial Intelligence, Machine Learning, Human Emotions models Mobile (iOS, Android…), Web & Cloud.
  • 12. Confidential 13 Achievements Won 3 top Clubs in Italy, Spain, Belgium + LoI US Club. 3 Digital Agencies 130 K$ revenue Fantastic pipeline in US, Europe, Brazil, Asia. Sales Agents. Founded 2011. Grants: IP, R&D & Silicon Valley office (2012) EBAN (Wien) and SVC 2013 Awards Sponsors of Soulier d’Ebène: Video. Competitors: robot – like avatars, simple emotions, no Android (1 US, 1 Japan).
  • 13. Confidential 14 Executive Team Chandra de Keyser, CEO • International Startups & Northrop • US, Brazil, Italy • 7 languages Y Generation & Y Ser: 3 programmers, 5 sales, CMO Massimiliano Tarquini, CTO • University Professor • Facial Recognition/AI • Founder, Entrepreneur, NATO Alessandro Ligi, CIO • University Professor • Large eGov programmes Offices: Silicon Valley, Luxembourg & Rome
  • 14. Confidential 15 Investors & Advisors Advisors: • Head of Digital of top Serie A Club. • VP of 5 B$ market cap SV Tech Company. • Social Media Director, P&G. • Top Exec Fashion. Investors: 7 Business Angels & Sr Execs: Russian, Canadian, German, Italian (2), French, Belgian. Raised 500 K$ - 50% from Founders.
  • 15. Confidential 16 Digital Goods Accessorize, Interact, Play Share Cloud Platform + Analytics Speech + Lip Sync Revenue Share + Sponsors. 1 Club (8 M Fans): 200 K$ Monthly Recurrent. Enrich Sports Fans relations + =
  • 16. Confidential 17 •Engage Fans in Emotional Scenarios •Position your Sponsors •Anywhere: All Platforms: Mobile, Social Media, Web, Big Screen in Stadium •Anytime: Before, during and after the Matches •Win Fans with viral campaigns •Generating new revenues: sell digital goods Sports Fans & Sponsors
  • 17. Confidential 18 • Play with the Moods of your Players User Scenarios
  • 18. Confidential 19 • Play with the Moods of your Players • Life & Match events change Mood of Players • Sad: lost the game. User Scenarios
  • 19. Confidential 20 • Play with the Moods of your Players • Life & Match events change Mood of Players • Kiss: he loves You! • Fan creates his Living Portrait. • Accessorize it (& buys digital goods): • Hair (of actual Players) • Paint own face with FCB colors • Wears a hat, cap, scarf, glasses… • Official Shirt User Scenarios
  • 20. Confidential 21 Become your Favourite Player
  • 21. Confidential 22 • Send digital gifts to friends: • yellow or red card • Goal Mood • Bayern Mood • Custom Mood: Emotions & 3D animations unique to Your Club • Social Media / Web: Post, run Contest for best Faces, vote, Prizes Interact!
  • 22. Confidential 23 Fans will remember this for 50 years! Their face becomes part of this Picture Fan public statement of Love to Team 10.000++ Faces create a patchwork Pix comes to Life: grey -> Red Blue Each face: Emotions & Message Prizes: autographed shirts, special visits, tickets, stamped copy Join the Pix When Pix is full… create a new one. You have enough Memorable Moments of Glory! It is like Frankfurt ECB printing money to save Greece. Except Germany does not pay!
  • 23. Confidential 24 Send a Beer to a friend: • His/her emotions change from “I need a Beer!” to “that was refreshing!” • Drinks the beer (animation) • Combine this with Sponsor Campaign, Facebook contest, Offline (QR code to drink a real beer)… Wear sponsored Gifts Sponsored Gift
  • 24. Confidential 25 Project Lifecycle Phases duration weeks 1 Define User Scenario, Design, Integrations of Sponsors 2 - 8 2 Marketing. Launch 2 - 3 3 Analyze and Adapt 1 – 2 Design MarketAnalyze
  • 25. Confidential 26 Financial Summary Marketing by Club to 8.000.000 Fans 5% engaged Users Users buy Branded Digital Goods in Club Store ARPU: 2 $/Month Revenue: 400 KUS$ (50 – 50) /Month
  • 26. Confidential 27 $MTM: $how Me The Money!
  • 27. Confidential 28 $MTM: $how Me The Money!
  • 28. Confidential 29 $MTM: $how Me The Money!
  • 29. Confidential 30 $MTM: $how Me The Money!
  • 30. Confidential 31 $MTM: $how Me The Money!
  • 31. Confidential 32 $MTM: $how Me The Money!
  • 32. Confidential 33 $MTM: $how Me The Money!
  • 33. Confidential 34 $MTM: $how Me The Money!
  • 34. Confidential 35 $MTM: $how Me The Money!
  • 35. Confidential 36 $MTM: $how Me The Money!
  • 36. Confidential 37 $MTM: $how Me The Money!
  • 37. Confidential 38 $MTM: $how Me The Money!
  • 38. Confidential 39 Financial Summary: 1 Club MoodMeFinancialSummary Numberof onlineFans 8.000.000 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 12 Percentageof Fanswith Smartphone 80% Contract Signature Development & Validation of App Launch Marketing Campaign Launch Marketing Campaign Launch Marketing Campaign Download permonth 6% Downloads(000) 384 384 384 128 128 Engaged Users 10% %engaged users/FB fan 0,96% 1,92% 2,88% 3,20% 5% Virality 1 MonthlyRevenueClub (000$) 43 86 129 143 229 GrossARPU ($) 2 CumulativeRevenueClub 43 129 258 401 1.563 RevenueShareMoodMe 50%
  • 39. Confidential 40 Agenda The Digital Opportunity MoodMe: who we are & what we do Business Models
  • 40. Confidential 41 Business Models Customer Partners - Revenue Share Your App Standard Special Features Your Store Standard Branded Digital Goods Uniqueness NO First to get New Features Financial Model You pay – We deliver We share revenues incl Sponsors Pricing You decide We decide as Partners ROI NA NA You Invest NO NO Role in Governance NO Advisors & Members of User Group
  • 41. Confidential 42 1: Sports Early Stage: 1 M$ 2: Platform Apps & Ads Series A: 5 M$ 3: Ubiquitous Social Networks, Games, Smartphones, Cars Growth Phases Possible Exit: Sale to Internet Social Media
  • 42. Confidential 43  Technology: Deep IP, Innovative  Team: Experience, Complementing, Committed & Great Friends  Huge markets: Sports, Ads & Engagement WOW Will people remember Intellectual or Emotional Experiences? Thank you! Danke Schöhn! Obrigado! Grazie! Merci! Stay in touch! Don’t Text me: MoodMe! chandra@mood-me.com - 650 6817808 @chandreadekrio
  • 43. Confidential 44 Agenda Additional Items