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Britannia presentation

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  • 1. IILM ACADEMY OF HIGHER LEARNING JAIPURCHANDNI SHARMA PGDM 12-14
  • 2. BRITANNIA
  • 3. In 1892 , a biscuit company was started in nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. In 1975, this Company took over the distribution of biscuits from Parrys who till now distributed Britannia biscuits in India.In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with Brand Britannia.
  • 4. Vision and mission statement-: A Vision is defined as An Image of the future we seek to create.Vision Statements therefore contain details of the companys future( the future plans with aims and objectives ).Britannias vision for the future through its new missionstatement Every third Indian should be a Britannia consumer bythe year 2003. They want to be among the three fastest-growingFMCG companies in the country and to grow profitably.”  To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands by making every Indian a Britannia consumer.”We want to be part of our consumer – at home, out of home ,a natural part of his life”.
  • 5. Goal To provide consumers the higheststandards of food safety and ensure hygiene in new diversified food category.
  • 6. BOARD OF DIRECTORS Nusli N Wadia Vinita BaliChairman / Chair Person Managing Director Keki Dadiseth Avijit Deb Director Director A K Hirjee Nimesh N Kampani Director Director S S Kelkar Vijay L Kelkar Director Director Nasser Munjee Ajai Puri Director Director Jeh N Wadia Ness N Wadia Director Director
  • 7. PRODUCTS-:1. Oats Cookies2. Ragi Cookies3. Veg Cakes4. Nutrichoice Health Starter Kit5.Nutrichoice 5 grain6. Tiger Banana7. NutriChoice SugarOut8. NutriChoice Digestive Biscuit9. Treat Fruit Rollz10. New Britannia Milk Bikis
  • 8. competitors
  • 9. Country ofName of the company IncorporationInternational Bakery Products Limited IndiaJ B Mangharam Foods Private Limited IndiaSunrise Biscuit Company Private Limited IndiaBritannia Lanka Private Limited Sri LankaBritannia and Associates (Dubai) Private Co. Dubai, UAELimitedBritannia and Associates (Mauritius) Private MauritiusLimitedKlassik Foods Private Limited IndiaAl Sallan Food Industries Company SAOC OmanBritannia Dairy Private Limited India
  • 10. Job opportunities in Britannia industry-Eligibility: People with 2 or more years of experience The functions that one can join (based on actual vacancies) are: Sales & Marketing Research & Development Quality Assurance Exports Technical & Operations Finance & IT Human Resources