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Social Media for Social Change
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Social Media for Social Change

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  • <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />
  • Social media are media for social interaction, using highly accessible and scalable publishing techniques. It supports the democratisation of knowledge and information and transform people from content consumers to content producers. Social media builds on the ideological and technological foundations of Web 2.0 and allow the creation and exchange of user generated content. <br /> <br />

Social Media for Social Change Social Media for Social Change Presentation Transcript

  • socialmedia for socialchange
  • what is social media? 1. Public Relations 2. Customer Service 3. Loyalty Building 4. Collaboration 5. Networking 6. Thought Leadership 7. Customer Acquisition ....simply put, social media are digital tools that let you share information and network with other.
  • social media is... ... about interactions and conversations ...about democratizing communication; shifting the power from broadcasters to the hands of people ...about humanizing your organization’s personality, mision, vision and values - ie: broadcasting your brand ...expected from all organisations and companies ...about turning your mailing list into your community ....about engaging, not broadcasting; about listening to your constituents, not sharing with them
  • social media is not... ...going to work without a strategy ...a one-way experience ...just for kids ...about the tools, but what you do with them ...just about fundraising ....the answer to everything
  • how can social media work for social change? Change making organizations have been very successful in using social media to build awareness, community and funds around their causes. However, social media is not the right way for all organizations to communicate, and different social media tools will work for different organizations. It is important to recognize which tool(s) will work best for you. Quality over Quantity.
  • some social media stats 3 out of 4 americans use social media 2 out of 3 global internet users use social media over 500 million users over 3.5 billions pieces of content posted each week over 75 million users over 3 million tweets per day 100 million videos viewed per day 24 hours of video uploaded every minute
  • how can social media be successful? examples...
  • SFT on Facebook Students for a Free Tibet Facebook Page: Currently over 30,000 fans. In one week, average.. - 20 new fans - 200 “likes” on posts - 80 comments on posts - 15 wall posts by Org. (average ~ 2 times per day) - over $150,000 raised Notes: Posts vary from news and things that require fans to take action
  • 2009 Iran Election Restriction placed on all media outlets during the 2009 Iran Election... resulted in the rise of Citizen Journalism... News coming from citizens inside Iran via Twitter being broadcast around the world by major news organisations (ie BBC, CNN, Al Jazeera etc.) which raised major awareness and action from citizens around the world.
  • who is your audience? current donors prospective donors your staff students people interested in your cause professionals who do work in your cause area
  • what are your goals? raise awareness engage current constituency build trust motivate staff communicate brand fundraise recruit new audience exchange ideas
  • how can you maintain and communicate your brand? logo messaging/language links to website photos publications relevant news and posts
  • what tools can you use? website facebook twitter blog youtube/vlog
  • what types of content can you share? program overviews videos program updates vlog entries program photos blog posts event information cause/org in the news • keep length of posts short and link to the rest • stay on top of timely news and post immediately
  • ideas for content 1. Share breaking news 2. Post calls to action 3. Ask supporters to donate 4. Share stories, photos & videos from events 5. Allow guests to share expertise & experience 6. Share stories from the field 7. Share resources 8. Highlight press coverage 9. Interview experts, volunteers, donors, & board members 10. Share your social media success stories
  • how can you engage your audience? Don’t just post and self-promote ask and answer questions, respond to questions, engage in a dialogue with your users. Post a variety of media different people respond to different types of posts. use videos, photos, other media Customize the user experience use the brand to customize the look and feel of all social media sites
  • how can you measure success? how often are you posting content? how many people are visiting your site(s)? - how many people “like” your facebook page? - how many followers do you have on twitter? how many people are commenting on your posts? how many people are re-posting your content? how many staff members are creating content? how much money have you raised?
  • simple steps 1. know your vision 2. find your community 3. share your vision and story with them 4. invite them to act 5. invite them to share your message 6. find groups like yours and work together
  • main outcome to make your social media sites the primary source for anything related to your cause and your organisation.