SUNSILK –GOG was launched on 17 july,2006. Developed by HLL in partnership with JET AD AGENCY and BC webwise Largest spender in media Launched rural marketing programs- PROJECT SHAKTI LIFEBUOY SWASTHAY CHETNA
Leading brand of UNILEVER in 50 countries. In 1987, sunsilk became the first shampoo to launch a two-in-one shampoo. In 2003, sunsilk brand was re-launched as sunsilk naturals.
GOG CHAT GANG BLOGS GANG GAMES A PARADE GROUND JOB SITE: Monster.com Centerpiece of GOG: MAKEOVER MACHINE
Late 2006, GOG website came into action when HLL conducted SUNSILK HAIR BARS event in DELHI. In dec 2006, another event in mumbai CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY.
NON-TRADITIONAL MEDIA SPONSORED EVENTS: ‘FEMINA MISS INDIA’ and ‘INDIA FASHION WEEK’. ONLINE INITIATIVE: JUST FOR YOU ZONE-JAVED HABIB COOL ZONE-SUNSILK COOL AND FRESH
EXPERTSLIKE Coleen Khan , Samantha kochhar and Jawed Habib.
GOG had 1,00,000 registered members within 36 days of its launch. Site had registered almost 200million hits. HUL vision with GOG was long term.