Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business – from product design to marketing to communications. Here are the 7 principles responsible for Jobs’ breakthrough success.
The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, “I came up with a name for our company—Apple.” Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly.
How do you see your customers? Help them unleash their inner genius and you’ll win over their hearts and minds. Nobody cares about your company or product. They care about themselves, their dreams, and their goals. Help them achieve their aspirations and you’ll win them over the Steve Jobs way.
STEVE JOB n apple
Steve job attended Cupertino Middle School and Homestead
High School, both in Cupertino, California,USA.
He attended after school lectures at the Hewlett-Packard
Company, where he was later hired. He worked there with
Steve Wozniak as a summer employee
After high school, he attended Reed College in Portland, for
one semester, and then dropped out
Two years later, in 1974, he started going to meetings for the
“Homebrew Computer Club” with Steve Wozniak in
Jobs took a job at Atari, a popular video game company, as a
technician, hoping to save enough money for a spiritual
retreat to India
He came back from the trip, head shaved, wearing traditional
Indian clothing, and ready to go back to Atari.
He was given the job of creating the circuit board for the
game “Breakout”, and $100 for each chip he could reduce.
He gave the job to Wozniak, who created a design so tight,
the assembly line couldn’t do it, and reduced the design by
After he saw wozniak cretivity and talented work and his
passionate towards electronic theories he realised to start
computer company (and ready to take risk in those days).
EDUCATION CAREER OF STEVE JOBS
Steve job and
• Steve Wozniak and Steve Jobs form the Apple Computer
Company on April Fool's Day on 1976 in GARAGE.
• Wozniak and Jobs finish work on a preassembled computer circuit
board. It has no keyboard, case, sound or graphics. They call it the
Apple® I….The Apple I board is released for sale to hobbyists and
electronics enthusiasts at the price of $666.66.
• Apple's first formal business plan sets a goal for sales to grow to
$500 million in ten years. As it turns out, the company will pass
that mark in half the time.
• Apple I computer boards are sold through 10 retail stores in the
• Apple moves from Jobs' garage to a building on Stevens Creek in
• The new Apple® II is unveiled at the first West Coast Computer
Fair. It is the first personal computer able to generate color
graphics and includes a keyboard, power supply and attractive
• Regis McKenna Advertising launches its first ad campaign for
Apple. Although advertising is initially aimed at electronics
enthusiasts, Apple will soon become the first company to
advertise personal computers in consumer magazines.
• Monthly orders reach a $1 million annual sales rate.
STEVE JoB n WOZNIAK
Jobs has been giving inspiring presentations
In 1984, Jobs unveiled the first Macintosh.
The launch remains one of the most
dramatic presentations in corporate history.
The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-
like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pal,
Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply
said, “I came up with a name for our company—Apple.” Wozniak said they could
have tried to come up with more technical sounding names but their vision was to
make computers approachable. Apple fit perfectly.
Steve Jobs was the founder and inspiration for the Apple
Company, but he was slowly pushed out for “aggressive and
Employees said he had a temper, and was usually stubborn
After an internal power struggle, he was eventually kicked off
the board of directors
Jobs protested and resigned, even though he stayed the
chairmen for some time. He was so upset, he sold all but one of
his Apple shares
During this time, Jobs bought what became “Pixar” from
Lucasfilm for $5 million
He also started the computer company “NeXT Computer”
Though it never went very mainstream, due to high costs, it was
responsible for many important innovations, including
“NeXTMail”, Jobs email program that supported embedded
graphics and sounds and the original World Wide Web
Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive
Officer”, with a salary of just $1. However, gifts like a $46 million jet and just under 30
million shares of restricted stock make him very well off to say the least
Pixar, which Jobs bought in 1986, has been responsible for films such as “Toy Story”,
“Finding Nemo”, the Walie and “The Incredibles” etc.
Relations with Disney were getting tough, though, and Jobs announced that they would
find a new partner in 2004. But, when Eisner was replaced by Bob Iger in 2005, he
improved relations, and Disney bought Pixar for $7.4 billion.
This made Steve Jobs the largest single shareholder of the Walt Disney Company, with
7% of the stock
By this we can say that Steve JOB’s is not only a Innovator..but he is also good ENTERPRENEUR.
He all together started three companies which redefines the world thinking process and
Revolutionised the IT industry as well as ANIMATION field.
Apple bought NeXT in 1996, bringing
Jobs back to Apple
When the CEO in 1997, Gil Amelio,
was thrown out, Jobs took his place
To show how profitable he could make Apple again,
he released a number of new items like the Newton,
Cyberdog, and OpenDoc.
He invented the i-pod and world thinnest notebook
MAC BOOK AIR.(now this is called CREATIVITY)
The coming years brought many new products,
including Mac OS X, the iMac, the iTunens,i-tv...
JOB’s RETURN TO APPLE
“Creativity is just connecting things.”
PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop
Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,
Logic pro, Cinema Display etc.
Consumer Electronics - i pod, i pad hi-fi, i phone, Apple TV
Employees - 40,787 full-time ; 3,399 temporary (March 30,2010)
Retail stores – 230( 1st in Manhattan, New York)
Competitors – MICROSOFT,HP, IBM, DELL, nokia, sony ericsson
Music Strategy (iTunes)
Video Strategy (iMovie)
Internet Strategy (iTools)
Apple II, 1977)
Apple III, 1980 Lisa,1983
It had 1st floppy
Mac book Air-worlds
1st slimmest notebook,2006
Mac pro, 2004
VISION AND MISSION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
“Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals and
consumers around the world through its innovative hardware,
software and internet offerings.”
Steve Jobs has never underestimated the power of vision to move a brand forward. In
1976, Steve Wozniak was captivated by Jobs’ vision to “put a computer in the hands of
Apple Inc.currently operates in highly competitive and highly technological
driven consumer electronics / computer industries. There exists
opportunities to further leverage the intellectual capital and brand image
along with new digital business strategies to create new sources of
s u sta i n a b l e c o m p et i t i ve a d va nta g e w i t h in A p p l e In c .
Discovery of untapped resources
-More dedicated and loyal
-Higher profit margins
-New sources of Sustainable
Significance to Leadership
• Greater customer share
• Increase in profit margins
• Sustainable competitive
• It should give more stress to
follow SIX SIGMA method.
LEADERSHIP ROLES IN DEVELOPING APPLE
One of the oldest hardware
Control over the product.
High quality product.
Easy to carry products
Huge consumer base loyal
Focusing on internal engg.
more than marketing
It doesn't give franchises.
Lack of succession
Not issued dividends
Less expensive new product
lines with quality.
Product line is functional and
Flexibility to its users.
ipods are able to communicate.
New car models with ipod
Pressure from competitors.
Technology changes at a rapid
Forced to develop new
rivalry in the
Threat of new entrants
Bargaining power of buyers
Substitute products & services
Bargaining power of the suppliers
PORTER’S FIVE FORCES MODEL
Windows OS and media
player for playing music
and video ( Microsoft is
t h e b i g g e s t R I VA L )
Competition to Mac OS X
Alternate sources of
computer hardware (Dell,
Small stylish MP3 players
Online music stores
similar to that of itunes
stores(lime wire.etc are
free of cost)
THREAT OF NEW
Streaming audio and
video with v-cast
On demand online
services (similar to i-
New entrants with
(The “next google”)
Suppliers of processors and
(Motorola, IBM, Intel)
of Mac (Microsoft)
Supplier of tv and movies
(Disney, ABC, Fox, Sony)
Sources of music (BMG,
Sony, Warner, Universal)
BARGAINING POWER OF
Customers share music using peer-
to-peer networks without paying
money for music (Ares, Limewire)
Retailers may pressure for lower
prices or better terms (Distributors)
Consumers/Businesses may reduce
spending on computers if they fear
economic downturns (Consumer
Attitudes & Behaviors)
Consumer Refresh Cycles
Satellite radio for music (XM, Sirius)
Entertainment media, media and music
Alternative means to acquire music (Music
Alternative sources for videos (Cable,
• Non-traditional(unlike IBM)
- Team and department divisions
- Very informal and non-hierarchical
• Jobs still very much in control
Source: The Wall Street Journal; ICMRIndia; Apple Insider
• Corporate headquarters in
• Most manufacturing in China
– Supplier code of conduct
– More than 200 stores
directly under apple
Apple adopts Four
Two main types of products:
oFinal Cut Pro
oLogic Studio(and lot more
software concerned in every
aspects of work)
Apple Inc’s product strategy is:
•Supply superior ease-to-use
•Innovative industrial design
“Test drive a Mac”
iPod as contemporary art
•Value based pricing model
•Variable pricing for iTunes
•Fixed pricing over all
oThird party wholesale
•On line stores
(in INDIA reliance digital store
sells APPLE products)
Marketing - Price
Marketing - Price
Marketing - Promotion
“We don’t know how to
make a $500 computer that’s
not a piece of junk”
- STE V E
• April 20, 2010: Apple announced its
annual report (2009 report):
- Revenue of $13.5 billion
- Quarterly profits of $3.07 billion
• Stock price $252.36/share
• Holds over $40 billion of cash reserves
in the graph: the success of iPod supported the sales of Macs
Source: Apple Inc.
•Hence we can say that i-Pod’s , i-phones and I-pad’s are the main source of income than
Apple Mac Computers.
•Even though Apple was 1st to innovate the computers it still lags behind Microsoft n some
other leading brands of computers(like dell) due to the lack of financial Tactic's and marketing.
•Apple i-phone is the second largest leading brand in cellular communication and i-pod’s are 1st
largest leading brand in music devices in the world.
Apple: control and decide
Tight control on all aspects of UX
The firm cannot support all
development cost and must focus on a
Microsoft Office (at the beginning
only available for the Macintosh
platform) was instrumental in fostering
Microsoft & Google: dominate
Focus on one strategic layer
They create competition to let
others innovate in all remaining
layers (hardware, web…)
microsoft realsed new
APPLE V/S WINDOWS
1985: Bill Gates was software n gaming developer for apple mac. he begs Apple
to consider licensing the Macintosh: “Apple must make Macintosh a
standard”.but steve job never took serious about keeping trade secret and trade
rights of MAC.
So there is rumor's tat Bill gates actually copied the interface and some
programs of mac and adopted in WINDOWS (in 1985) which was better and user
friendly than APPLE MAC.
IN 1995 Bill gates realsed windows-95 and he was richest person and
• Apple faced many problem during absence of its great leader Steve
Job and in this period Microsoft Windows started growing like
anything. Apple had lost market grip in tat periods.
• But after return of JOB’s to apple it picked up in market and
competes with Gigantic grown Microsoft.
• Apple joined hands with windows in 1997 mac boston meeting
where both companies agreed to share legally Microsoft Office ,
JAVA packages and some other applications in mac.
• Now apple allows to use windows on it( called parallel desktop) so
that a person can use both operating system Mac and winnows in
one computer at time (this facility made, actually increased Apple
• Apple claims tat windows vista is copy of Mac OSX 8 leopard. ..but
legally it did not fight against them.
Barriers Overcome by Apple
‘’Stay hungry, stay foolish”