Strategies for Launching a New Product

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Strategies for Launching a New Product

  1. 1. Strategies For Launching a New Product Presented by Group 1 Tolani Institute of Management Studies
  2. 2. Premium Brand!!!A Brand becomes premium when people believe it is “WORTH” the price. Tolani Institute of Management Studies
  3. 3. Product Category A It is a refreshmentBeverage drink Tolani Institute of Management Studies
  4. 4. Our ProductTolani Institute of Management Studies
  5. 5. Types of ButtermilkSalted Sweet Tolani Institute of Management Studies
  6. 6. Flavors of Anmol ButtermilkJeera Mint StrawberryMasala Masala Mango Rose Tolani Institute of Management Studies
  7. 7. Packaging 500 ml200 1 ltr ml Anmol Buttermilk Tolani Institute of Management Studies
  8. 8. Pricing Strategy Rs.15 Rs.8 Rs. 30 Anmol ButtermilkTolani Institute of Management Studies
  9. 9. Advertising ThemeHoardingsTelevisionPrint MediaRetail Parlors of Anmol Tolani Institute of Management Studies
  10. 10. Target Market We especially target the people who are out for their job work. Those who travel a lot in these hot summers, Scorching Sunlight. For them a buttermilk which refreshes them and gives them the feeling of freshness. We also have kept the price by keeping in mind that all the people get it in reasonable price. Tolani Institute of Management Studies

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