HOTEL COMPARISON PREAWPRAN SAE-EAW, CORALIE CHAN SAO WA
HOTEL NAMES
Banyan Tree Hotel Easy to find on Google search and appears on the first page as organic search <ul><li>There are direct l...
Usability <ul><li>The hotel’s website has a good feel and attracting </li></ul><ul><li>Easy to use and book: </li></ul><ul...
Easy to book <ul><li>Banyan Tree has it’s own booking engine, which is good because Banyan Tree has many branches in diffe...
Sharability and Engagement  <ul><li>The only way to share is through Facebook </li></ul><ul><li>Newsletter subscription is...
Qualitative <ul><li>The hotel is doing well in expressing their market positioning by showing amazing photograph on the we...
Recommendation <ul><li>Add instant messaging and click to call in order to have more interaction with customers </li></ul>...
Tune Hotel Easy to find on Google search and appears on the first page as organic search <ul><li>There are direct links to...
Usability <ul><li>The hotel website is clustered with a lot of flashy color </li></ul>
Easy to book <ul><li>Tune Hotel has its own booking engine and booking calendar </li></ul>
Sharability and Engagement  <ul><li>Very sharable: almost all   social network sites are included </li></ul><ul><li>Newsle...
Qualitative <ul><li>The hotel is doing well in expressing their market positioning.  </li></ul><ul><li>Moreover, the hotel...
Recommendation <ul><li>Redesign the website to be easier to navigate. For example reduce unnecessary items on the main pag...
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Compare hotel

  1. 1. HOTEL COMPARISON PREAWPRAN SAE-EAW, CORALIE CHAN SAO WA
  2. 2. HOTEL NAMES
  3. 3. Banyan Tree Hotel Easy to find on Google search and appears on the first page as organic search <ul><li>There are direct links to each locations of the hotel </li></ul>Easy to find
  4. 4. Usability <ul><li>The hotel’s website has a good feel and attracting </li></ul><ul><li>Easy to use and book: </li></ul><ul><ul><li>available in many languages </li></ul></ul><ul><ul><li>We can search availability by date </li></ul></ul><ul><ul><li>Easy to navigate: i.e we don’t need to go back to the home page to book and have information about the hotel </li></ul></ul>
  5. 5. Easy to book <ul><li>Banyan Tree has it’s own booking engine, which is good because Banyan Tree has many branches in different locations. This produce a good image and they could decrease expenses by having their own booking engine . </li></ul>
  6. 6. Sharability and Engagement <ul><li>The only way to share is through Facebook </li></ul><ul><li>Newsletter subscription is available </li></ul><ul><li>Enable to share hotel picture to friends </li></ul><ul><li>There is no click call </li></ul><ul><li>No instant messaging </li></ul>
  7. 7. Qualitative <ul><li>The hotel is doing well in expressing their market positioning by showing amazing photograph on the website. </li></ul><ul><li>Moreover, the hotel has a good style that reflects the level of their services. </li></ul><ul><ul><li>Ex: Color are warm and serene </li></ul></ul><ul><ul><li>The layout is non-clustered </li></ul></ul>
  8. 8. Recommendation <ul><li>Add instant messaging and click to call in order to have more interaction with customers </li></ul><ul><li>Should have a Google map </li></ul><ul><li>Improve sharability of the website and associate more social network to the website such as linked-in, twitter etc… </li></ul>
  9. 9. Tune Hotel Easy to find on Google search and appears on the first page as organic search <ul><li>There are direct links to each locations of the hotel </li></ul>Easy to find
  10. 10. Usability <ul><li>The hotel website is clustered with a lot of flashy color </li></ul>
  11. 11. Easy to book <ul><li>Tune Hotel has its own booking engine and booking calendar </li></ul>
  12. 12. Sharability and Engagement <ul><li>Very sharable: almost all social network sites are included </li></ul><ul><li>Newsletter subscription is available </li></ul><ul><li>There is no click call </li></ul><ul><li>No instant messaging </li></ul>
  13. 13. Qualitative <ul><li>The hotel is doing well in expressing their market positioning. </li></ul><ul><li>Moreover, the hotel has a flashy style that reflects the level of their services and prices. </li></ul>
  14. 14. Recommendation <ul><li>Redesign the website to be easier to navigate. For example reduce unnecessary items on the main page and add more pictures of the hotel </li></ul><ul><li>Add instant messaging </li></ul><ul><li>Add click to call </li></ul>
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