Bell Performance | Mix-I-Go | Ethanol | Fuel Additives


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Bell Performance invented the first fuel additive in 1909 and continues to lead the way with Mix-I-Go fuel treatment for ethanol, as well as fuel treatments for gasoline, diesel, refinery-terminal and power generation fuels.

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Bell Performance | Mix-I-Go | Ethanol | Fuel Additives

  1. 1. Bell Performance, Inc. Serving consumers since 1909
  2. 2. Bell Performance Serving Consumers For Over 100 Years <ul><li>The Nation’s oldest fuel additive company, founded in 1909 as BELL LABORATORY by Robert J. Bell </li></ul>
  3. 3. Bell Performance Leads the Industry <ul><li>Bell Performance created the first fuel additive for gasoline in 1909 & first multi-function gas fuel additive in 1927 </li></ul><ul><li>Bell Performance products: Made In America </li></ul><ul><li>Bell Performance ships product far and near – to stores around the corner, and to over 16 different countries around the globe. </li></ul>
  4. 4. Ethanol: Public Enemy #1 for US Drivers and Consumers <ul><li>15% ethanol government mandate </li></ul><ul><li>Loss of mileage and power </li></ul><ul><li>Water attraction leading to octane loss and phase separation (dropout of ethanol) </li></ul><ul><li>Ethanol dissolves seals and plastic fuel system parts, especially in boats and small equipment </li></ul><ul><li>Consumers are demanding solutions for ethanol problems. </li></ul>
  5. 5. Mix-I-Go Gasoline & Ethanol Treatment <ul><li>MIX-I-GO fights all of these ethanol problems with its effective combination of </li></ul><ul><li>combustion improvers (to fight loss of mileage), </li></ul><ul><li>surfactants (to control and disperse water) and </li></ul><ul><li>protective lubricant (to protect rubber and plastic parts from ethanol damage) </li></ul><ul><li>The only treatment with over 80 years of customer satisfaction. </li></ul>
  6. 6. Mix-I-Go: For Drivers & Equipment Users <ul><li>Whoever your customer is, there’s a Mix-I-Go product to serve their needs. </li></ul><ul><li> Mix-I-Go Concentrate : high value </li></ul><ul><li>concentrated formulation for cars, </li></ul><ul><li>trucks and boats. </li></ul><ul><li>Mix-I-Go Small Engine Formula : formulated </li></ul><ul><li>for small engine users </li></ul>
  7. 7. Mix-I-Go vs The Market <ul><li>Consumers have hundreds of choices. Why Mix-I-Go? </li></ul><ul><li>The only treatment proven to work through 80 years of customer use </li></ul><ul><li>The most complete multi-function formula: the highest value for your customers </li></ul><ul><li>The only ethanol treatments to control and protect ethanol blends against water buildup without alcohol </li></ul><ul><li>vs. </li></ul>
  8. 8. X-tra Lube Oil Treatment <ul><li>X-tra Lube oil treatment with MBL technology stands apart from other competitive oil treatments in the marketplace today. </li></ul><ul><li>Resurfaces worn engine surfaces for superior oil lubricity and protection against cold start wear yielding longer engine life </li></ul><ul><li>Providing Super-slick metal surfaces to reduce friction and reduce engine operating temperature </li></ul><ul><li>MBL is not Teflon or Chlorinated Paraffin </li></ul>
  9. 9. X-tra Lube Oil Treatment: Choices for Your Customers <ul><li> </li></ul><ul><li>X-tra Lube Concentrate – higher value </li></ul><ul><li>than competitive oil treatment products. </li></ul><ul><li>One bottle treats up to 4 oil changes. </li></ul><ul><li>X-tra Lube One Shot – combines MBL </li></ul><ul><li>treatment technology with one-bottle </li></ul><ul><li>convenience. </li></ul>
  10. 10. Other Bell Performance Treatments <ul><li>Dee-Zol & Dee-Zol Plus : Concentrated multi-function diesel fuel treatment </li></ul><ul><li>Quick Thaw : rescue treatment for gelled diesel fuel </li></ul><ul><li>Cold Flow Improver : protects diesel fuel from cold weather handling problems </li></ul><ul><li>X-tra Lube Grease : the World’s Best Grease with MBL technology </li></ul>
  11. 11. Bell Performance Recognition <ul><li>The inventors of the first fuel additive (1909) </li></ul><ul><li>Products used by over 80 municipalities in the state of Florida alone </li></ul><ul><li>Association with Don Garlits – the greatest drag racer of all time (name recognition within boomer demographic) </li></ul>
  12. 12. Distribution, Manufacturing & Pricing <ul><li>All products made and distributed from Longwood, Florida </li></ul><ul><li>Shipping via FedEx LTL service for reliable shipping to Distribution Warehouses and drop shipment to stores </li></ul>
  13. 13. Bell Performance – Since 1909 Because Performance Counts!