DEFINITION A scientific & systematic search for pertinent information on a specific topic. D. slesinger : the manipulation of things, concepts for the purpose of generalizing to extend, correct or verify knowledge
TYPES OF RESEARCH The basic types of research are as follows - Descriptive vs Analytical - Applied vs Fundamental - Quantitative vs Qualitative - conceptual vs empirical
DESCRIPTIVE RESEARCH VS ANALYTICAL Descriptive: Fact – finding the major purpose of this type is to describe the state of affairs as it exists at present Its also know Ex post facto research. Ex : frequency of shopping (in simple ) surveys . Analytical : On the other hand analytical researcher has to use facts or information already available, & analyze the to make evaluation of material.
APPLIED VS FUNDAMENTAL RESEARCH Applied : It aims at finding a solution for an immediate problem facing by an entity. Ex: marketing research Fundamental : It is also known as pure research It aims at with generalization. Ex : pure mathematics
QUANTITATIVE VS QUALITATIVE Quantitative: Its based on the measurement of the quantity. It is applicable to phenomena that can be expressed in terms of quantity. Qualitative: This type is applicable to phenomena that is measured in terms of quality Ex: motivation research
CONCEPTUAL VS EMPIRICAL Conceptual : This sort of research is generally related to some abstract idea or theory Ex : philosophy theories Empirical: Also know as “Experimental research it relies on experience & observation alone