14652987 personal-selling

960 views
866 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
960
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
40
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

14652987 personal-selling

  1. 1. PERSONAL SELLING PRESENTED BY:- GAURI SHANKAR
  2. 2. PERSONAL SELLING <ul><li>Most ancient method of marketing. </li></ul><ul><li>It is person-to-person selling. </li></ul><ul><li>It involves Home selling and Direct selling. </li></ul><ul><li>It is also called door-to-door selling. </li></ul>
  3. 3. Contd .. <ul><li>DEFINITION:- </li></ul><ul><li>PERSONAL SELLING is the means of </li></ul><ul><li>face to face Communication to persuade </li></ul><ul><li>the customers to buy any product or </li></ul><ul><li>services. </li></ul><ul><li>It mainly involves Home Selling and </li></ul><ul><li>Direct selling. </li></ul>
  4. 4. Contd.. <ul><li>HOME SELLING: </li></ul><ul><li>It takes place at the customer’s home. </li></ul><ul><li>It is always one-to-one. </li></ul><ul><li>DIRECT SELLING:- </li></ul><ul><li>It can take place at the customer’s home or workplace. </li></ul><ul><li>It can be for a group. </li></ul>
  5. 5. Activities involved in personal selling… <ul><li>Identifying potential customers. </li></ul><ul><li>Matching consumer needs with product attributes. </li></ul><ul><li>Persuading customers to buy. </li></ul><ul><li>Satisfying after purchase . </li></ul>
  6. 6. PERSONAL SELLING PROCESS <ul><li>Prospecting </li></ul><ul><li>Qualifying </li></ul><ul><li>Approaching customers </li></ul><ul><li>Sales Presentation </li></ul><ul><li>Handling Objections </li></ul><ul><li>Closing the sale </li></ul><ul><li>Following up the sales </li></ul>
  7. 7. OBJECTIVES OF PERSONAL SELLING… <ul><li>Search new customers </li></ul><ul><li>Obtain sales volume </li></ul><ul><li>Secure market share </li></ul><ul><li>Provide technical advice to customers </li></ul><ul><li>Collect and report market information </li></ul><ul><li>Assist with training of sales personal </li></ul>
  8. 8. IMPORTANCE OF PERSONAL SELLING … <ul><li>Pin-points Prospects </li></ul><ul><li>Meet objections </li></ul><ul><li>Close encounter of the product </li></ul><ul><li>Time saving </li></ul>
  9. 9. THANKS

×