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Ceo Marketing Summit

Ceo Marketing Summit



Marketing Outsourcing & Green Marketing

Marketing Outsourcing & Green Marketing



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    Ceo Marketing Summit Ceo Marketing Summit Presentation Transcript

    • Marketing Outsourcing & Green MarketingThe Next Billion $Growth Opportunities in INDIA
    • Marketing Outsourcing: The New Billion$ India Opportunity
      For Every $ Spent in IT – There is Thrice as many $’s spent on Marketing
      IT Outsourcing today is over $80 Billion industry per NASSCOM.
      This Easily puts Marketing Outsourcing Industry over Couple of Hundred $Billion
    • Green marketing revolution
      To hit 50 million users :Radio took 38 years, TV took 13 years, Internet took 4 years
      Facebook added 200 million
      Users in less than a year
      Youtube is now the Second Largest
      Search engine in the world
      Facebook tops Google for Weekly
      Traffic in the US
      Photos uploaded monthly
    • Online Green Marketing Options
    • Introduction to Product Marketing in the Internet era
      Product Marketing Online: Go Green
      Product Marketing and Launches used to be predominantly Tele-Marketing and Offline based in the previous era. With the advent of new age Social Media and Digital Online Marketing Solutions Companies are moving over 50% of their Marketing Budgets Budgets online.
      Following are the steps in the New Product Marketing Lifecycle
      • Offers to Beta Testers
      • Schmooze Bloggers
      • Lifetime Value
      • Target User Groups
      • Links / SEO
      • Tutorials
      • Promotional Materials
      • Distribution/Resellers/Affiliates
      • Email Newsletter
      • Set up Sales and Support team
      • Plan Advertising/Social media
      • Online Sales and customer service
      • Get a Domain
      • Competitive Analysis
      • Determine Pricing
      • Create an Identity
      • File a Trademark
      • Web Design
      • Setup a Support Forum
      • Press Release
      • Press Graphics/ Screen Shots
      • Online Articles
      • Provide Keys
      Market Analysis
    • Product Outsourcing
      Marketing : at each stage
      Pre Concept
      Post Launch
      Ongoing Support
    • Pre Concept Stage
      Pre-Concept Stage, Conceptualization, Research Stage of Product : Marketing Tasks &Outsourcing Options
      eSurvey Campaigns to understand the Pains &Desired Features/Needs
      Logo Development, Product Category Positioning, Pricing and Naming
      Target Business Lists and Email Appending to existing in-house lists to reach them for feedback
      Setting up Face to Face meetings or Conference calls with Clients to get inputs for Product Planning
    • Analysis Stage
      Analysis Stage: Marketing Tasks &Outsourcing Options
      Competitor Analysis , Client Lists of all Target firms
      Contact Appending to Increase the reach within existing clients/customers you want to reach
      Cloning Top 100 Clients
      Profiling your Customers
      Building Lists similar to your Top clients & Competitor clients
    • Development Stage
      Development Stage: Marketing Tasks/ Outsourcing Option
      Website Development
      Beta Testing Offers
      Pre-Product Launch Webinars
      Industry Specific Campaigns
      Active Participation Creating Buzz via Forums
    • Launch Stage of Product
      Launch Stage of Product: Marketing Tasks/Outsourcing Options
      PPC to gain immediate online reach to keywords
      Video Tutorials to train About Software Product or Features
      Social Media Positioning on Facebook, LinkedIn, Youtube.com etc
    • Post Launch & Road Show
      Post Launch, Road Show : Marketing Tasks/ Outsourcing Options
      Press Releases, Blogs, PR, Advertising
      Web & Internet Marketing via Social Media, PPC, SEO
      Email Marketing (w/o Video), Email PPC
      Webinars, Breakfast Seminars @ top 5 cities
      Continuous Lead Nurturing to understand interest, increase website visitors etc
    • Ongoing Sales & Support Stage
      Ongoing Sales & Customer/Technical Support : Marketing Tasks/ Outsourcing Options
      eNewsletter Campaigns with Opens, Clicks Tracking
      Telemarketing Assistance
      Social Media Marketing via Blogs, Forums,
      24x7/12x5 Live Help & Call Button Support
      Global IP Phone Support ( IPmomentum can help)
      Tele-Marketing & Multi-Channel Marketing to Setup Appointments, Presentations and Conference Calls
      CRM Database Maintenance
      Quarterly eSurveys
      Feedback to Development Team for Next Version
    • Global Marketing : Positioning Worldwide
    • How Global Markets Rate importance of Green Marketing
      Source: Strategic Oxygen: Green Factor Study
    • Which Global Markets are Ready for Green Marketing
      The upper-right quadrant of the chart above
      indicates, by geography, which targets
      expect to pay a premium for—and are open
      to adoption of—green products
    • “Green Outsourcing” is Good for Marketing & Business
      Eventually every company will be required to conduct business in an environmentally responsible way
      Why not beat competition to the punch—by becoming the company that owns green in your Marketing and Advertising category?
      Reach New Markets and Expand your Business across New Continents using Green Marketing
    • Email Personalization & Relevance : Important in the Decade ahead
      No longer is referring to someone with a personalized “Dear First Name:” and having the “Company” name included in your communication considered “Relevant”
      Relevancy today revolves around your Message being of significant value to the client
    • Green Marketing: More than Putting a Leaf on your PowerPoint Slide
      Green Marketing is not a FAD, it is a fundamental shift in how we communicate
      Reduce Usage of Print Media and Increase use of Online, Digital & Internet Media
      It is good for your Marketing in this Decade ahead
      Proactive Software firms on the average are already spending over 56% of their marketing budgets online
      It is not a matter of if but a matter of when you get on the Bandwagon..
    • Increased Spending
      in Green Marketing
      In 2011:
      • Search : 59.3%
      • Video : 46.6%
      • Social : 56.6%
      • Email : 58.21%
    • Corporate Social Responsibility or
      Cold Hard Green Buck Capitalism?
      With growth slowing, fuel prices high and credit tight, marketers struggle as consumers reduce spending.
      Now more than ever, marketing needs to be done right and done well
      • Digital Marketing is good for “Business”
      • Gets you CSR bucks as well
      • Believe in the premise of the green mantra (that we are all responsible for environmental care),
      • There is logically no choice as you are seeing Astounding Results with Green Buck Capitalism.
      Market Analysis
    • Largest Countries by Population
    • White Label Your Solutions
      It costs $8/demo to register a Website and redirect to show a Demo which looks like their own website
    • Personalized Marketing to Champions
      Connect with your Champions Every Day Every Way Digging for Gold &improve Service to Clients
      Use Digital Personalized SMS, Personalized Invitations & Email, Personalized Gifts and Goodies
      Parent Recognition Awards is an impactful personalized reward that has immense value
      CEO’s and Leaders should show personalized care taking One of your best experience /qtrto team
      Champion Homes, Monthly Recognitions etc
      Join the Marketing Outsourcing Revolution & Green Marketing Party
      Market Analysis