Pfe Marketing Mobile 2007
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Pfe Marketing Mobile 2007 - Presentation Transcript
- Institut Supérieur des Études Technologiques en Communications de Tunis Le Marketing Mobile: Facteurs clés de succès Réalisé par: Sinda Ben Chiekh Hana Abidi Encadré par: Mr M’hamed CHAMMAM Mme Hamida SKANDRANI 2006-2007 1
- Plan de l’exposé Problématique Cahier des charges Cadre théorique Étude empirique Méthodologie de recherche Analyse des résultats Conclusion et perspective 2
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