What is Ambient Social Networking?- Also known as “Location Based Social Networking”- Introduced in March, 2012 in South during the Southwest (SXSW) tech conference in Austin, Texas - Using the GPS from your smartphone in combination with your social profiles (Facebook, Twitter, LinkedIn, etc.) to connect you with friends and others with mutual connections and interests who are nearby.
How does it Work? Download Ambient Social Connect your Networking App social networks to your MobileLocation 1 Connect to yourGPS Enabled Phone Ambient Social Show mutual Networking App connections
How it is different from Foursquare?Foursquare connects you to “ Places ” while Ambient Social Networks connect you to “People “Foursquare needs you to do a “check-in” to broadcast your information. It is not required in Ambient Social Networks.
What are the Apps Available ?- Highlight- Sonar- Glancee- Grindr- Banjo- Circle
Problems in this new TrendWhat is the biggest Problem you seein Ambient Social Networking ? PRIVACY!!
How it can be used for Business?“ Businesses can take advantage of having contacts nearby by sending messages and push notifications related to promotions, discounts, and special offers, including some that will open up just to them for a specific amount of time since theyre already in the area. “
How can Businesses Connect to Customers ?- Download a location based app , create a profile and invite customers to download as well- You can only do this to following customer types
Customer Types Businesses can Pitch on• Users of Facebook, Foursquare or other apps that allow them to check-in at locations using their smartphones.• People interested in receiving an offer or deals via their mobile devices.• Those who adopt everything early so they don’t miss out.• The genuinely curious who are open to randomly meeting new or old acquaintances.• People with extra time on their hands.• People who aren’t over concerned about privacy
Check out these links to learn more..http://www.entrepreneur.com/blog/223220http://www.thelifefiles.com/2012/03/01/new-trend-alert-ambient-social-networking/http://justincaseyouwerewondering.com/2012/03/18/5-from-south-by-ambient-social-networking-a-highlight-of-sxsw/http://edition.cnn.com/2012/03/01/tech/mobile/tech-trends-sxsw-cashmore/index.htmlhttp://www.e-marketingassociates.com/blog/the-rise-of-ambient-social-networking/