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Transcript

  • 1. Brooke Chamberlain
    Michael Band
    Chris Peck
    Will Laws
  • 2. Company History
    • Founded in 1917
    • 3. One of ten largest advertising agencies in world
    1917: Grey Studios founded by Larry Valenstein (renamed Grey Advertising Inc. in 1925) 
    1959: First international office opened in Montreal
    1965: Fourth national advertising agency to go public
    1976: Joint venture formed with Swiss advertising firm
    2000: Grey Global Group created as a holding company
    Grey Worldwide becomes its advertising unit
    2004: The WPP Group offers nearly $1.4 billion for Grey
  • 4. Agency Background
    10, 500 employees
    $1.3 billion in sales per year
    112 offices in 116 cities in 94 countries
    U.S. Headquarters: New York, NY
  • 5. Services
    General Branding
    Digital Strategy
    Point of Purchase
    Point of Sale
    Production of Advertising
    Social Media
    Direct Marketing
    Promotion and Event Marketing
  • 6. Best Known Clients
    Covergirl
    Canon
    E*Trade
    Coca-Cola
    NFL
    Glaxo Smith Kline
    Conglomerate with WPP (London)
  • 7. Strengths of Agency
    Strategic brand development
    Reliable
    Efficient
    Creative work
    Focus on clients
    Why are we impressed?
    Pantene
    $1 billion brand became a $3 billion world-class category
    E*Trade
    Funny and memorable marketing campaign
    Works with several big name Fortune 500 companies
  • 8. Awards
    • Named to Fast Company's 50 Most Innovative Companies (2010)
    • 9. Ad Age's "Agency A-List“ (2010)
    • 10. Awarded 12 "Spots of the Week" by Advertising Age, which placed it second-highest overall (2006)
    Vimeo(3 awards)
    Photographers become filmmakers
    Contestants finish short film
    Canon’s Beyond the Still
    Gold Cannes Lion (Media)
    Silver Cannes Lion (Promo & Activation)
    Bronze Cannes Lion (Titanium & Integrated)
  • 11. Differentiation
    Famously effective work
    E*Trade was effective
    Ellen Degeneres is famous (CoverGirl)
    Make brand known & sell
    If famous, word spreads quickly
    Focus is on clients
    Judge performance on clients’ growth
  • 12. Breakthrough work shown to the world during the Super Bowl in 2008
    Set new records for popularity and effectiveness in the Super Bowl
    The E*Trade Baby Commercials
  • 13. Recent Coverage
    • January 2010: Grey included in prestigious Ad Age Agency A-list
    • 14. May 2010: Grey partners with Yoko Ono in music seminar at Cannes Film Festival
    • 15. August 2010: Red Lobster becomes a client
    • 16. Ellen Degeneres newest spokesperson