Your SlideShare is downloading. ×
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Sash presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sash presentation

96

Published on

Published in: Art & Photos, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
96
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • What; this poster is apart of an advertising campaign for the homeless charity shelter. Why; the purpose is to promote this charity so people are aware if they are ever in need and also is a way of asking for donations from the public Where; this poster would be found in magazines that could relate to such issues whether this being topical magazines or as a newspaper insert. It could also be found on on billboard within the city to make people more aware of such as this company as homelessness is found most commonly within the inner city. This could also be found online as many websites and blogs have room for adverts whether this being still or moving.
  • What; the purpose of this webpage is to promote and publise the company making them aware of this issue in to society by including case studies, what they do and how others can help. Why; the reason behind this is to inform the public this homeless charity
  • What; this poster is apart of an advertising campaign for the homeless organisation street link . Why; which looks at supporting those homeless or in a vulnerable situation. And instead of asking for donations they look at finding these people in need with the help of the public, to track these down.Where; this poster would be found in magazines that could relate to such issues whether this being topical magazines or as a newspaper insert. It could also be found on billboards within the city to make people more aware of what this issue and how they can help. This could also be found online in places such as campaigning sites, support groups and social media sites of a way of promoting what they do because if more people are made aware then it helps in getting them off the streets.
  • Earthy, Natural tones that reflect the vibesof thecity and inner city living. Images that are hard hitting, shocking the reader in putting this into reality, emphasis on living on the streets and ‘home’. Sans serif urban fonts that fot in well with this theme.
  • Emphasis on the blue, cold, calmness, sadness and isolation. Graphics are avery important to this advertsing campaign, such as including diffrent facts and statistics in diffrent ways using infographics, as it is a creative way of showing information that will attract the eye of the reader. The images will also be editing and copied to add diffrent effects using such software as photoshop.
  • Similar to the emphasis on blue tones however, looking at the brighter colours to help lift the tone which works well at grabbing the attention of the reader and take a different spin on it. Continuing on with the side of graphics and design, I will look more at the cartoon side and scrap book/ comic book strip look to it trying to create something different to what is already on the market. These specific colours are happy and cheery reflecting the outcome of working alongside this charity. To complement this chunky graphic fonts will be added which will fit in well with the current theme.
  • In terms of photography expressive, close up shot have been used for the images to capture the essence of the homelessness captures from around the eyes. The colours will also be very monochrome black, whites and grey, showing a very minimaltist and professional look however to incorporate some colour I will add suitable red tones which emphases the key points. Another key theme behind this is the union jack flag which could some how be incorporated. The text will be sans serif thick chunky fonts that are simple and get the message across however the emphasis is on the image and the expression behind that
  • Transcript

    • 1. Social Action Charlotte Shaw
    • 2. Photography; there is one main image used that is the focal point of this poster, the fact the his eye level is lowered shows his innocence, and vulnerability, expressing sadness and unhappiness feeling sympathy towards him. the photographer uses a small depth of field to focus on the expression of the child, as you can see that the surroundings are out of focus and blurred. The lighting has been set to give the photograph an erary feel, such as the candle which adds to the mise-enscene of the poster, and the ideas surrounding homelessness. Fonts; there are two main fonts included in this poster, the first used as the logo of the company, and seen on all there advertising material, which will mean it can be recognized by the public. The second is used for the main part of the text and is in sans serif font that is clear and readable which also catches the eye of the reader Layout; the format for this poster is clearly set out, with a text box and main image, I feel this layout works well because you can clearly see the text and doesn’t distort or interfere with the image which helps to get the message across. Both the text and images are also well interlinked with what the message is saying ‘no room at the inn’ and the image which relates to this. Colours; there is a clear colour scheme which runs through this advert which helps to make it look professional, using the colours red and black, both very striking colours. Red is used as a colour to emphases a specific point as a text box in the donations box, as apart of the logo and used on the clothing of the model. The fact that they have taken the colour scheme from the original logo, helps to run seamlessly as an advertising campaign which all there other promotional material have in common Text and language; the language is formal as it is used as an informative piece to state the facts and get the points across, by doing this in short snappy sentences helps to get there point across and aiming to get donations. The key ‘donate £3 to help us in our work, simply text ‘home’ to 70007’ is also emphiased by the coloured text box which it is in to get that message across .
    • 3. Photography; as a webpage the images used help to split the text out and makes it more interesting to the reader. These images are mainly amateur as there purpose is mainly photography captures, the moments from fundraisers and campaigns to help promote and press which comes with such a small local charity. The photographs are displayed in a flip card manner to make it more interactive and eye catching. There are also some forms of candid photography and portrait photography which Is used to tell the story of a case study, using a small depth of field to focus on that person where then the surroundings are blurred out. . and language; the Text text which is included uses simple language, and short sentences to get to the point and also adds impact, the use of rhetorical questions therefore hooking them into the webpage. The text has also been presented in a formal manner which helps to make it look professional and high quality. Color scheme; using a green and white color scheme is another color combinations, and from this research have found that most of these charity do this. The color green is there to connote growth, harmony and safety something which can be associated with these homeless charities and the sense of community and support it brings. The green is not only used as a text color but also as backgrounds for some of the text Font; like many of the campaigns the text has been included in a sans serif font which is clear and easy readable for all ages. I also feel that by using that type of Layout; it has been presented in a way which splits up the text in to smaller paragraphs, with font also matches in with an equal balance between images and text making it informative yet and visually appealing. other pieces of promotional There are also links to social networking sites such as Facebook, twitter and you tube which material working well as a helps connect them with the wider community. The homepage also has a slide show effect combined campaign. with 3 running boards. This moving image helps to make it more visually appealing and is a However to emphasis some clever way of adding more information without it looking over crowed, Which helps to of the main point boldness categories' the information into what is the most important. The logo is also clearly places at has been added helping to the top left of the webpage along with the side bar full of all the other links, to learn more emphasis the key points. into the company.
    • 4. Layout; this poster has a set layout with the text to one side and the main image to the other, as you can see the text is also places round the focal point of the image, which also helps to emphasis this point. The ratio between the text and image is also similar as the message is clearly read. Fonts; the text is in a bold sans serif font like most advertising campaigns as it is clear and easy readable from a distance. The same font is used throughout the whole poster which shows continuity and makes it look professional, however towards the bottom of the page there are the logo and links to the supporters and brands which are involved in this company. Text and language; the fact that includes the word millions helps to emphases this problem, and encourages people to donate. As they aren't stating this as fact and showing there belief is a way of grabbing the attention of the Colour scheme; this poster uses a reader. They have used short mainly monochrome colour scheme, snappy sentences which help to which sets a monotone and keep the reader interested , as I depressing outlook which reflects feel without if the poster had to the life of the homeless. However much text the public wont be as the hint of red which emphasises interesting and too informative. that point and draws your eye into They have also made sure that they the poster, the colour red is also a have included the contact details very common colour found in to get in touch, however this poster homeless posters such as the shelter doesn’t ask for donations and poster I analysed earlier. The instead is based on the interest of connotations behind this colour the public and finding those suggest, warning, sense of homeless. emergency and danger. The fact that Photography; there is one main image within this poster which is used as a it is used for the text ‘no second night background for the advert, as it is in soft focus because it makes the person look more out on the streets’ helps to innocent and make the text the focal point of this advert. The lighting used has emphases this and making it the helped to emphasis the rough sleeper in the photograph which has been set within main purpose and focus to this an underground tube station in a urban location associated with homelessness. advertising campaign.
    • 5. CONTACT DETAILS LOGO & SLOGAN TITLE CONTACT DETAILS MAIN IMAGE
    • 6. MAIN IMAGE LOGO & SLOGAN TITLE CONTACT DETAILS
    • 7. IMAGE 3 IMAGE 3 IMAGE 3 LOGO TITLE AND SLOGAN AND CONTACT DETAILS
    • 8. IMAGE 3 TITLE AND SLOGAN IMAGE 2 IMAGE 1 LOGO CONTACT DETAILS

    ×