Twitter as a business communications tool
What the heck  is  Twitter?
Twitter is… <ul><li>“Dumb,” in the words of a colleague; also “Weird” </li></ul><ul><li>“Micro-blogging” (an oft-used phra...
 
Twitter is… <ul><li>One of many ways to catch people on-line and lead them to your key messages  </li></ul><ul><li>Great t...
17 million users in the U.S. as of April 2009;  Largest age group? 35 -49 Sources: TechCrunch & MariSmith
Why so popular? <ul><li>Mobile  </li></ul><ul><li>140 characters easy to see on iPhone or Blackberry </li></ul><ul><li>Can...
<ul><li>The Anatomy of a Twitter Account </li></ul>
Definition of terms <ul><li>People who use Twitter are  Tweeps — not  Twits </li></ul><ul><li>A message on Twitter is call...
Definition of Terms <ul><li>People who read your Tweets are called  Followers </li></ul><ul><li>You become a Follower of o...
Want to follow? Click here Shortened URL leads to longer content This organization’s Twitter “handle” (always all one word...
How many followers and how many being followed Mini-Profile leads to website or blog
What to do with 140 characters <ul><li>Link! </li></ul><ul><li>Share  called Re-Tweet </li></ul>
What to do with 140 characters <ul><li>Breaking news </li></ul><ul><li>Thank someone </li></ul><ul><li>Praise a partner </...
 
Promote events and reports
Getting Started…a demonstration <ul><li>Go to Twitter.com </li></ul><ul><li>Create an account with username and password <...
Get started <ul><li>Find people/orgs to follow </li></ul><ul><li>Good places to start?   </li></ul>
Samples NH Media, Businesses, Nonprofits, Governments on Twitter; your local businesses & orgs
Excellent use of customized profile background
Who’s Tweeting in  NH <ul><li>The Jaffrey Fire Department </li></ul><ul><li>The Londonderry Police Department </li></ul><u...
 
Finding folks to follow <ul><li>Systematically click through to their followers;  </li></ul><ul><li>find like-minded organ...
No, you do not HAVE to read  every Tweet! Lists Browse Mobile or email alerts
How to get followers <ul><li>Following others  will result in Followers </li></ul><ul><li>Your  key words  will result in ...
Rules of thumb <ul><li>Don’t sell! Instead share, educate, enlighten </li></ul><ul><li>Be personal, but in balance--For ev...
Advanced Twitter Tools <ul><li>Hootsuite    - excellent platform for pre-scheduling; grouping those you Follow </li></ul><...
Twellow <ul><li>Find whose Tweeting by Location or Topic </li></ul><ul><li>Hashtags # </li></ul><ul><li>A user invention t...
Search in Search.twitter.com #healthcarereform
Bring Twitter into your site
 
Bring Twitter onto your Facebook page (and vice versa) and into your LinkedIn Page (just  announced yesterday )
As with all social media tools <ul><li>Audience dictates  which tools  are best </li></ul><ul><li>Messages dictate  which ...
It’s the   content ,  not the tools
Leave your business card for… <ul><li>“The Social Media Six” e-news tips </li></ul><ul><li>Bi-weekly email blast of six ti...
 
OUTTAKES
 
 
 
 
 
 
 
 
Need inside MinnPost.com page here
 
 
 
 
 
What is Twitter <ul><li>Micro-blogging </li></ul><ul><li>More easily thought of as Group Email, only it is broadcast to pe...
Colleague’s assessment of Twitter <ul><li>Twitter is dumb. </li></ul><ul><li>But that was last January. </li></ul><ul><li>...
 
 
Best use of Twitter? Brand awareness—but takes some time to build up
 
<ul><li>Who is your  audience? </li></ul><ul><li>What are your  messages? </li></ul><ul><li>What are your communications  ...
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Twitter Only Peterobrough

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Twitter Only Peterobrough

  1. 1. Twitter as a business communications tool
  2. 2. What the heck is Twitter?
  3. 3. Twitter is… <ul><li>“Dumb,” in the words of a colleague; also “Weird” </li></ul><ul><li>“Micro-blogging” (an oft-used phrase) in 140 characters </li></ul><ul><li>Broadcasting to a niche group of people who care about what you have to say </li></ul><ul><li>Becoming today’s “newswire” and/or “police scanner” (Hudson River; Iraq) </li></ul>
  4. 5. Twitter is… <ul><li>One of many ways to catch people on-line and lead them to your key messages </li></ul><ul><li>Great tool for 1) social networking 2) professional networking 3) information-sharing </li></ul><ul><li>Bonus: Great way to keep up in your industry/profession </li></ul>
  5. 6. 17 million users in the U.S. as of April 2009; Largest age group? 35 -49 Sources: TechCrunch & MariSmith
  6. 7. Why so popular? <ul><li>Mobile </li></ul><ul><li>140 characters easy to see on iPhone or Blackberry </li></ul><ul><li>Can be used at your desktop as well. Go to it as you go to your email account </li></ul>
  7. 8. <ul><li>The Anatomy of a Twitter Account </li></ul>
  8. 9. Definition of terms <ul><li>People who use Twitter are Tweeps — not Twits </li></ul><ul><li>A message on Twitter is called a Tweet </li></ul>
  9. 10. Definition of Terms <ul><li>People who read your Tweets are called Followers </li></ul><ul><li>You become a Follower of other people’s Tweets </li></ul><ul><li>Anyone can follow you and vice versa (unlike Facebook) </li></ul>
  10. 11. Want to follow? Click here Shortened URL leads to longer content This organization’s Twitter “handle” (always all one word) The most recent Tweet
  11. 12. How many followers and how many being followed Mini-Profile leads to website or blog
  12. 13. What to do with 140 characters <ul><li>Link! </li></ul><ul><li>Share called Re-Tweet </li></ul>
  13. 14. What to do with 140 characters <ul><li>Breaking news </li></ul><ul><li>Thank someone </li></ul><ul><li>Praise a partner </li></ul><ul><li>Offer advice </li></ul><ul><li>Seek input (Poll? Survey?) </li></ul><ul><li>Build “brand awareness” as in… </li></ul>
  14. 16. Promote events and reports
  15. 17. Getting Started…a demonstration <ul><li>Go to Twitter.com </li></ul><ul><li>Create an account with username and password </li></ul><ul><li>It will ask for screen name. Don’t get cute. </li></ul><ul><li>Searching for people within Twitter is clunky </li></ul>
  16. 18. Get started <ul><li>Find people/orgs to follow </li></ul><ul><li>Good places to start?  </li></ul>
  17. 19. Samples NH Media, Businesses, Nonprofits, Governments on Twitter; your local businesses & orgs
  18. 20. Excellent use of customized profile background
  19. 21. Who’s Tweeting in NH <ul><li>The Jaffrey Fire Department </li></ul><ul><li>The Londonderry Police Department </li></ul><ul><li>The Epping Police Department </li></ul><ul><li>The Manchester Public Library </li></ul><ul><li>Portsmouth’s Music Hall </li></ul><ul><li>Portsmouth Regional Hospital </li></ul><ul><li>The Fisher Cats </li></ul><ul><li>Most media outlets </li></ul>
  20. 23. Finding folks to follow <ul><li>Systematically click through to their followers; </li></ul><ul><li>find like-minded organizations and companies and follow them </li></ul>
  21. 24. No, you do not HAVE to read every Tweet! Lists Browse Mobile or email alerts
  22. 25. How to get followers <ul><li>Following others will result in Followers </li></ul><ul><li>Your key words will result in Followers </li></ul><ul><li>Tweet often (but not too much) </li></ul><ul><li>Re-Tweet others </li></ul><ul><li>Have something to say </li></ul>
  23. 26. Rules of thumb <ul><li>Don’t sell! Instead share, educate, enlighten </li></ul><ul><li>Be personal, but in balance--For every 10 Tweets, make one more personal than business (ie: We’re having a potluck today; Can’t wait to attend Chamber Breakfast…) </li></ul><ul><li>Do not alert people “I’ll be gone for a while” </li></ul>
  24. 27. Advanced Twitter Tools <ul><li>Hootsuite - excellent platform for pre-scheduling; grouping those you Follow </li></ul><ul><li>SocialOomph - prescheduling broadcasts to Twitter only. It also does keyword alerts, autofollowing and more. </li></ul><ul><li>Tweetie iPhone app </li></ul>
  25. 28. Twellow <ul><li>Find whose Tweeting by Location or Topic </li></ul><ul><li>Hashtags # </li></ul><ul><li>A user invention to find on-going conversations about a topic </li></ul>
  26. 29. Search in Search.twitter.com #healthcarereform
  27. 30. Bring Twitter into your site
  28. 32. Bring Twitter onto your Facebook page (and vice versa) and into your LinkedIn Page (just announced yesterday )
  29. 33. As with all social media tools <ul><li>Audience dictates which tools are best </li></ul><ul><li>Messages dictate which tools </li></ul><ul><li>Goals should inform all forms of communicating </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What are your messages? </li></ul><ul><li>What are your communications goals? </li></ul>
  30. 34. It’s the content , not the tools
  31. 35. Leave your business card for… <ul><li>“The Social Media Six” e-news tips </li></ul><ul><li>Bi-weekly email blast of six tips </li></ul>Leave your business card for the bi-weekly e-news “Social Media Six”
  32. 37. OUTTAKES
  33. 46. Need inside MinnPost.com page here
  34. 52. What is Twitter <ul><li>Micro-blogging </li></ul><ul><li>More easily thought of as Group Email, only it is broadcast to people who have chosen to follow you </li></ul>
  35. 53. Colleague’s assessment of Twitter <ul><li>Twitter is dumb. </li></ul><ul><li>But that was last January. </li></ul><ul><li>Love-hate </li></ul>
  36. 56. Best use of Twitter? Brand awareness—but takes some time to build up
  37. 58. <ul><li>Who is your audience? </li></ul><ul><li>What are your messages? </li></ul><ul><li>What are your communications goals? </li></ul><ul><li>Audience dictates which tools are best </li></ul><ul><li>Messages dictate which tools </li></ul><ul><li>Goals should inform all forms of communicating </li></ul>
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