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Twitter Only Peterobrough

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Transcript

  • 1. Twitter as a business communications tool
  • 2. What the heck is Twitter?
  • 3. Twitter is…
    • “Dumb,” in the words of a colleague; also “Weird”
    • “Micro-blogging” (an oft-used phrase) in 140 characters
    • Broadcasting to a niche group of people who care about what you have to say
    • Becoming today’s “newswire” and/or “police scanner” (Hudson River; Iraq)
  • 4.  
  • 5. Twitter is…
    • One of many ways to catch people on-line and lead them to your key messages
    • Great tool for 1) social networking 2) professional networking 3) information-sharing
    • Bonus: Great way to keep up in your industry/profession
  • 6. 17 million users in the U.S. as of April 2009; Largest age group? 35 -49 Sources: TechCrunch & MariSmith
  • 7. Why so popular?
    • Mobile
    • 140 characters easy to see on iPhone or Blackberry
    • Can be used at your desktop as well. Go to it as you go to your email account
  • 8.
    • The Anatomy of a Twitter Account
  • 9. Definition of terms
    • People who use Twitter are Tweeps — not Twits
    • A message on Twitter is called a Tweet
  • 10. Definition of Terms
    • People who read your Tweets are called Followers
    • You become a Follower of other people’s Tweets
    • Anyone can follow you and vice versa (unlike Facebook)
  • 11. Want to follow? Click here Shortened URL leads to longer content This organization’s Twitter “handle” (always all one word) The most recent Tweet
  • 12. How many followers and how many being followed Mini-Profile leads to website or blog
  • 13. What to do with 140 characters
    • Link!
    • Share called Re-Tweet
  • 14. What to do with 140 characters
    • Breaking news
    • Thank someone
    • Praise a partner
    • Offer advice
    • Seek input (Poll? Survey?)
    • Build “brand awareness” as in…
  • 15.  
  • 16. Promote events and reports
  • 17. Getting Started…a demonstration
    • Go to Twitter.com
    • Create an account with username and password
    • It will ask for screen name. Don’t get cute.
    • Searching for people within Twitter is clunky
  • 18. Get started
    • Find people/orgs to follow
    • Good places to start? 
  • 19. Samples NH Media, Businesses, Nonprofits, Governments on Twitter; your local businesses & orgs
  • 20. Excellent use of customized profile background
  • 21. Who’s Tweeting in NH
    • The Jaffrey Fire Department
    • The Londonderry Police Department
    • The Epping Police Department
    • The Manchester Public Library
    • Portsmouth’s Music Hall
    • Portsmouth Regional Hospital
    • The Fisher Cats
    • Most media outlets
  • 22.  
  • 23. Finding folks to follow
    • Systematically click through to their followers;
    • find like-minded organizations and companies and follow them
  • 24. No, you do not HAVE to read every Tweet! Lists Browse Mobile or email alerts
  • 25. How to get followers
    • Following others will result in Followers
    • Your key words will result in Followers
    • Tweet often (but not too much)
    • Re-Tweet others
    • Have something to say
  • 26. Rules of thumb
    • Don’t sell! Instead share, educate, enlighten
    • Be personal, but in balance--For every 10 Tweets, make one more personal than business (ie: We’re having a potluck today; Can’t wait to attend Chamber Breakfast…)
    • Do not alert people “I’ll be gone for a while”
  • 27. Advanced Twitter Tools
    • Hootsuite - excellent platform for pre-scheduling; grouping those you Follow
    • SocialOomph - prescheduling broadcasts to Twitter only. It also does keyword alerts, autofollowing and more.
    • Tweetie iPhone app
  • 28. Twellow
    • Find whose Tweeting by Location or Topic
    • Hashtags #
    • A user invention to find on-going conversations about a topic
  • 29. Search in Search.twitter.com #healthcarereform
  • 30. Bring Twitter into your site
  • 31.  
  • 32. Bring Twitter onto your Facebook page (and vice versa) and into your LinkedIn Page (just announced yesterday )
  • 33. As with all social media tools
    • Audience dictates which tools are best
    • Messages dictate which tools
    • Goals should inform all forms of communicating
    • Who is your audience?
    • What are your messages?
    • What are your communications goals?
  • 34. It’s the content , not the tools
  • 35. Leave your business card for…
    • “The Social Media Six” e-news tips
    • Bi-weekly email blast of six tips
    Leave your business card for the bi-weekly e-news “Social Media Six”
  • 36.  
  • 37. OUTTAKES
  • 38.  
  • 39.  
  • 40.  
  • 41.  
  • 42.  
  • 43.  
  • 44.  
  • 45.  
  • 46. Need inside MinnPost.com page here
  • 47.  
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52. What is Twitter
    • Micro-blogging
    • More easily thought of as Group Email, only it is broadcast to people who have chosen to follow you
  • 53. Colleague’s assessment of Twitter
    • Twitter is dumb.
    • But that was last January.
    • Love-hate
  • 54.  
  • 55.  
  • 56. Best use of Twitter? Brand awareness—but takes some time to build up
  • 57.  
  • 58.
    • Who is your audience?
    • What are your messages?
    • What are your communications goals?
    • Audience dictates which tools are best
    • Messages dictate which tools
    • Goals should inform all forms of communicating