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Tips, Tricks & Turbulence: Social Media for Business
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Tips, Tricks & Turbulence: Social Media for Business



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  • Before we get into the details of Twitter, however, let’s briefly look at why your business should be considering using social media in the first place.
  • Before we get into the details of Facebook, however, let’s briefly look at why your business should be considering using social media in the first place.
  • For what it’s worth, if you’re still uncertain just why you should care about Twitter, you are not alone. In fact, this phenomenon is so common that someone has prescribed the “Five Stages of Grief” to be quite similar to a person’s acceptance of Twitter. I went through each of these stages myself and, yes, ultimately there was a day when I did a forehead slap and said to myself, “Oh, now I get it!” We hope that you’ll see the wisdom of Twitter by the end of this course.
  • If you gain a following, Twitter can drive traffic to any web page you like, which makes it an excellent tool for highlighting new content on your blog, a special promotion described on your website, a form or survey you’d like a reader to fill out, etc.
  • You’ll see the “Dashburst” Tweet in this slide contains a shortened URL at the end. “” is a website where you can shorten any URL, by cutting and pasting it into Bitly. Bitly then returns a shortened version that will last as long as that webpage exists.
  • …. Of course, you can also consult my website and Facebook business pages: and I provide all kinds of consulting help to businesses struggling with social media, whether it’s Faceobook, Twitter, YouTube, LinkedIn or blogging. I can create content or teach you how to do so. I can manage the sites for you, if you just don’t have the time or expertise. For now, I hope this webinar has given you a solid foundation on which to build your beginning Facebook presence for business. Thank you and please don’t hesitate to drop me a line using the email address shown above.


  • 1.  September 12, 2012 1
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  • 3. March2004 May 2005
  • 4. This quick overview of social media shouldcalm your agitations and answer a few of yourmost pressing questions. Are you using theright social media tools? Are you using themcorrectly? Are you seeing a return on yourefforts? Are you still debating whether to jumpin or not? Chris will discuss using your socialmedia time wisely, touching on Facebook,blogging, LinkedIn and Twitter, plus wellhave plenty of time for your questions. 4
  • 5. September 26---$30 Hands-On Blogging for Businesses In this 2-hour workshop, participants will learn the basics of business blogging, including which blogging software to use; how to get a blog designed and set up; how to integrate a blog with other social media sites and how to keep it filled with interesting content. Participants will have a chance to set up a “practice” blog and learn by doing. Register: 5
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  • 14.  Facebook: Design Twitter, briefly LinkedIn Turbulence Best Practices 15
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  • 18. 68% of people will buy a product because of a Facebook referral 19
  • 19. Average age of Facebook user Dec. 2010? 38Source: 20
  • 20. Facebook help: w-can-I-create-a-Page?
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  • 22. Profile Cover 23
  • 23.  Cover photo is 70 percent of the “real estate” on the page “Search for, or take, an image that is strong enough to…experience what it’s like to step in another’s shoes. That’s what the best storytelling does…” 24
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  • 25. Suggestedstrategy to changeyour Cover photofrequently forNewsfeedvisibility 26
  • 26. Keep the profile photo relativelyconsistent for brandingpurposes 27
  • 27. • Ask them to “Like”Tell them how• Encourage them to askothersTell them how• Give them valuableContent…WHICH IS… 28
  • 28. 1. Videos 2. Photos3. Free stuff 4. How to’s 29
  • 29. The less people want to be atwork, the more likely they are to cruise social media sites and see your content 30
  • 30. Handout: How to Start a Business Page 31
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  • 32. Denial Twitter is a waste of timeAnger Why would I care about what people are having for breakfastBargaining I’m only signing up because my friends areDepression It doesn’t make any senseAcceptance I get it! 33
  • 33. • Efficiently reaches a niche audience• Broadcasts news quickly• Drives traffic to special content• Serves customers• Enhances your reputation 34
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  • 35. This slide includes 140characters, the upper limit of a Twitter Tweet. Often people wonder how 140 characters can say anything meaningful. 36
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  • 37. Social media tools help pages• Twitter glossary• Facebook helpWebsites• Mashable• Ragan Communications• Pew Center• 20 Twitter guidebooks, etc: /15-twitter-resources_b10492 38
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  • 43.  Lookinto this if you need employees or partners 44
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  • 46. Social media tools help pages• Twitter glossary• Facebook help• Mari Smith, Facebook guruWebsites• Mashable• Ragan Communications 47
  • 47. Christine Halvorson founded Along with two part-time staffHalvorson New Media in members, Halvorson currently2006 after serving as the first writes and manages blogs forChief Blogger at Stonyfield the New Hampshire SmallFarm, based in Londonderry, Business Development Center,New Hampshire. She now Customer Perspectives, andconsults with businesses and the Bond Wellness Center.nonprofits large and small on She provides social mediahow to use social media consulting to the clients ofstrategically. Halvorson New Louis Karno & Company, whileMedia is often contracted to continuing to write forcreate social media content Stonyfield Farm. See a list ofof all kinds, including video. current clients here. 48