On October 23rd, 2014, we updated our
By continuing to use LinkedIn’s SlideShare service, you agree to the revised terms, so please take a few minutes to review them.
Public relations: the “strategic crafting of your company story”Marketing: everything you do to place your product or service in the hands of potential customers.
Social media does both those things, plus is… well…SOCIAL about it.Building relationshipsWord-of-mouth
You must first know…• Who is/are your target audience(s) —this may require research on your part• What are your key messages?• What is your goal? (Improved sales; improved awareness; educate readers; Ask them to take action)
One recent Case Study:Starting an Arts Organization
I <3Survey Monkey
Survey along the way/focus group
Arts marketing old & new
Old • Press releases to newspapers, radio, television • Printed brochures • Letters sent through• regular mail Press releases to newspapers, radio, television• • Postcards Printed brochures• • Paid ads Letters sent through regular mail• Postcards• Paid ads
Think globally (it’s the world-wide web, after all) BUT… ACT LOCALLY Newspapers Posters Community hang- outs
It all comes down to: Who do you need to reach/influence?
Social Media Tactics
Why use Facebook?
Just for the college crowd? Not any more Average age of Facebook user Dec. 2010? 38Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.html
Is the older generation here? •100 percent growth 2009- 2010 • 26% use social networks • Facebook is the #3 site visitedSources: Per Research Center’s Internet and American Life Project; Nielsen Company
Facebook users in NHJuly 2009: 332,240Oct. 2010: 588,720April 2011: 686, 360(There’s only 1.3 million people in the state)