This document outlines a presentation on using LinkedIn effectively. It discusses building a strong profile with a professional photo and complete information. The presenter recommends connecting with contacts by searching connections of connections and asking for recommendations. The goals of LinkedIn are to showcase expertise through regular updates and build connections that may help in the future. Groups and company pages are also discussed as ways to promote a business on LinkedIn.

1. Welcome to
YOU’RE ON LINKEDIN—NOW WHAT?
Your presenter:
Christine Halvorson
Halvorson New Media, LLC
AND THE

2. Today’s agenda
 Why
 Building your profile
 Making personal connections
 Connecting with companies
 Joining (or starting!) groups

3. Your pace
not mine

4. What I do now…
Manage Facebook
Pages
Teach
 Monadnock
Hospital Bond
Wellness Center
 Peterborough
Players Theatre
 1 health care
policy account
 My church
 My own business
 Blog posts for the
New Hampshire
Small Business
Development Center
 Customer
Perspectives
TWEET
 Monadnock Hospital
 Currier Museum
 Misc health policy
 My own business
Write
 My own
workshops
 Classes
like this
 UNH &
SNHU
adjunct
(former)

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(Facebook for Grown-ups)

6. You will find NO cats!

7. 7
Is this you?

8. Networking for shy people

10. The job of every piece of
communication is to
introduce your business
to people who do not
know it & to reinforce
positive impressions
among those who do.
Especially on
LinkedIN!

11. (There are only
1.3 million people in the state)
You live in a great small state

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Why use LinkedIN?

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 Your Rolodexes linked to
other people’s
Rolodexes
 I can see yours without
asking you
 I can ask to see many
more beyond that
Bonus points if you
know what a Rolodex
is—
Double points if you
still own one

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“The place” for
professionals to
network, look for jobs,
and “be found” by
employers.--Forbes

15. Simplest: Your resume online

17. A place to look for jobs…

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#1--
Interesting
jobs listed...

20. But, you’re here for business…

21. The Balsams model

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Find new customers/clients

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Membership in a virtual Chamber of
Commerce
Your job,
continuously

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Your goals?
1) Show people what you know
2) Constantly build connections which may
help you at some unknown time in the
future

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“Updates” just like Facebook
Showcase your knowledge on topics relevant to
your business.

27. Let’s go live to my newsfeed

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#1: Build your personal profile
Even if you’re not job
hunting and never intend
to be again

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Steps to start
1.Create an account
2.Build your profile/resume
3.Find people/announce
yourself if appropriate
--LinkedIN will provide prompts

30. Strive for “All Star” Status
LINKEDIN WILL PROMPT YOU WHEN SOMETHING
IS MISSING

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Make a strong profile
 “You must give enough info to give
someone an impression of you.”

32. Strive for ALL STAR STATUS

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My job in 1981!

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#1 way to make a strong profile
Include a photo
A decent, clear photo of your face.
Does NOT have to be done by a
professional, but MUST BE you looking
professional
Change it rarely.

35. (Also no birthday hats, bridesmaids dresses, pretty
flowers, spouses or BFF)

36. Use a professional pose, not “I’m dressed up and look good”
shot.

37. You don’t
exist
You are a
criminal
You are boring and
fuzzy

41. Interesting, clear,
friendly

42. Interesting, clear,
friendly

43. Logo? Not so much…faces are
better

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Which do you like--or not?

45. Find contacts: First
method…
HalvorsonNewMedia.com 45

46. Second method: in the middle of your
newsfeed

47. We share 24 connections and
I have no clue who he is
Know!
Know!
Know!
Know! Know! Know!
Don’t
Know!

48. Never under-estimate the value of your
son-in-law’s sister

49. Some best practices..
 Make your summary unique…

50. Set aside time
HalvorsonNewMedia.com 50

52. Best practices
HalvorsonNewMedia.com 52

53. Better is to ask for recommendations

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REMEMBER YOUR GOALS
(which may change over time)
1) Show people what you know and what
you’re doing
2) Constantly build connections which may
help you at some unknown time in the
future
3) Think of “touchpoints” along the way—
be in contact with your connections

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Company pages:
They’re not for everyone
 1) You have a fair number of employees,
and/or
 2) You constantly need to recruit or
replace even your small number of
employees and/or
 3) Your fellow businesses are confused
about what you do

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60. Consider joining or creating groups