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Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
Blogging For Non Profits   Preservation
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Blogging For Non Profits Preservation

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  • By halvorsonnewmedia.com
  • Transcript

    1. New Media Tools for Preservation Projects Getting the most out of an Internet that changes every second Christine Halvorson Halvorson New Media halvorsonnewmedia.com
    2. What we’ll cover…sort of <ul><li>Podcasts audio files posted on the internet for others to listen to; an iPod need not be involved </li></ul><ul><li>MySpace/Facebook = ask anybody under 20 </li></ul><ul><li>Wouldn’t recommend nonprofits enter this territory YouTube </li></ul><ul><li>You gotta be on YouTube not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog… </li></ul><ul><ul><ul><ul><ul><li>MAKING IT YOUR TELEVISION SHOW </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Which is what I’m really going to talk about.. </li></ul></ul></ul></ul></ul>
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    4. Preservationists Poll <ul><li>Do you have your own website? </li></ul><ul><li>Do you have your own blog? </li></ul><ul><li>Process by which you update it? </li></ul><ul><li>How much does it cost you? </li></ul>
    5. Podcasts??? Audio files posted on the Internet for others to listen to while at their computer or by downloading to a CD or MP3 player. An iPod need not be involved
    6. MySpace/Facebook ??? ask anybody under 20 Very limited business application for these tools
    7. YouTube--- YES! not just because it’s YouTube, but it’s a great way to get a correctly formatted file onto your blog… MAKING IT YOUR TELEVISION SHOW Which is what I’m really going to talk about It’s not just for dancing cats.
    8. Why start a blog? <ul><li>It’s a website </li></ul><ul><li>Inexpensive </li></ul><ul><li>Easy to update </li></ul><ul><li>Non-technical, yet---your vehicle to multi-media </li></ul><ul><li>Collaborate from anywhere—publicly or privately </li></ul><ul><li>Easy way to document a project from start to finish & keep stakeholders informed </li></ul>Christine Halvorson Halvorson New Media halvorsonnewmedia.com
    9. <ul><li>Noun :An on-line web-based log </li></ul><ul><li>Web + log = blog </li></ul><ul><li>Verb: The act of writing in an on-line web log is called blogging </li></ul>What is a blog?
    10. <ul><li>Build deeper relationships with existing customers/stakeholders; Build new relationships with new customers </li></ul><ul><li>Establish yourself as an authority </li></ul><ul><li>Communicate “news” that doesn’t quite rise to the level of a press release </li></ul>Reasons to Consider Blogging
    11. <ul><li>Communicate better with _ ___________ __ [the group of your choice] </li></ul><ul><li>Keep an on-line record of projects and discussions (formally called “knowledge management blogging”) </li></ul><ul><li>Facilitate a project among a lot of team players </li></ul><ul><li>It’s easier and more immediate than an e-newsletter </li></ul><ul><li>You’ll be prepared to court a younger audience </li></ul>Reasons to Consider Blogging
    12. <ul><li>Communicate better with _ ___________ __ [the group of your choice] </li></ul><ul><li>Keep an on-line record of projects and discussions (formally called “knowledge management blogging”) </li></ul><ul><li>Facilitate a project among a lot of team players </li></ul><ul><li>It’s easier and more immediate than an e-newsletter </li></ul>Reasons to Consider Blogging
    13. A blog can be your organization’s <ul><li>daily newspaper </li></ul><ul><li>e-newsletter </li></ul><ul><li>press release distribution center </li></ul><ul><li>Record of project activity </li></ul><ul><li>On-line portfolio </li></ul><ul><li>interactive editorial column </li></ul><ul><li>television station </li></ul><ul><li>radio station </li></ul>
    14. <ul><li>It’s a hybrid between an e-newsletter, press releases, a chat room, dynamic web content </li></ul><ul><li>And, depending upon your needs, could eliminate some of the above </li></ul>
    15. Challenges in doing a blog <ul><li>Keeping it up to date. It must be updated frequently or visitors will lose interest </li></ul>
    16. Cool tools <ul><li>Subscriptions* </li></ul><ul><li>Visitor counters </li></ul><ul><li>Voice--record and post by phone </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Slide shows </li></ul><ul><li>Polls--pre-programmed scripts blogpoll.com </li></ul>
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    18. Two leading blog programs <ul><li>Blogger </li></ul><ul><li>Typepad </li></ul><ul><li>There are others. I don’t like them. </li></ul><ul><li>Quick tour of Blogger  </li></ul>Christine Halvorson Halvorson New Media halvorsonnewmedia.com
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    24. Enter text here: If you can cut & paste in a word document, you can do this
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    28. My recommendation <ul><li>1) Create a fake blog using Blogger, to teach yourself how it all works </li></ul><ul><li>2) Create a “real” blog using Typepad or Blogger </li></ul>Christine Halvorson Halvorson New Media halvorsonnewmedia.com
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    30. Things to think about before deciding to blog <ul><li>Your time </li></ul><ul><li>Your equipment—DSL is a necessity </li></ul><ul><li>Who will do the blogging-one person? Team? </li></ul><ul><li>Who has approval authority? Or what is editorial process? </li></ul><ul><li>Plan for soft launch, then regular updates </li></ul>Halvorson New Media, LLC halvorsonnewmedia.com Christine Halvorson Halvorson New Media halvorsonnewmedia.com
    31. Once you decide <ul><li>Tell everyone in “traditional” ways—your email signature; a news release; alert your mailing list if you have one; put graphic on home page </li></ul><ul><li>If you have a relationship with a local reporter, inform him/her to look for updates there </li></ul><ul><li>Put your blog address ON EVERYTHING you do. </li></ul>Halvorson New Media, LLC halvorsonnewmedia.com Christine Halvorson Halvorson New Media halvorsonnewmedia.com
    32. Christine Halvorson Halvorson New Media

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