[Challenge:Future] Hologram Portable Media Gadget


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  • Pilar
  • Pilar
  • Anya Revolutionary media: Receiving information in Real Time/ Interactive Media definition: Interactive platforms: Blogs, Twitter, FB
  • Anya NOTES: Polarization between our generation and our parent’s generation : the way we use the free press, catalogues, etc. Might want to include more interviews with the older generation (parents?) – it seems that (20-30) read daily free press, don’t want to spend on papers with a price, read online newspapers daily. Older generation – prefers “paper,” buys newspapers, orders magazines/catalogues, regards free press as low quality reporting and does not usually read it.
  • Elo
  • Elo
  • Elo
  • Elo
  • Elo
  • [Challenge:Future] Hologram Portable Media Gadget

    1. 1. Breakthrough Idea Proposal Mobo everywhere you go Ballesteros Lora, Pilar Haye, Eloise Krutiy, Anna
    2. 2. Agenda
    3. 3. Definitions and Demands in New Media Examples from Market Sensing <ul><li>Revolutionary Media </li></ul><ul><ul><li>Portable Internet </li></ul></ul><ul><ul><li>Objective and Independent </li></ul></ul><ul><ul><li>Easy to access, use and understand </li></ul></ul><ul><li>Media Definition and Examples </li></ul><ul><ul><li>Information Exchange </li></ul></ul><ul><ul><li>Receive & Communicate Information </li></ul></ul><ul><ul><li>“ Society’s Information Distributor” </li></ul></ul><ul><li>Demand for Developments </li></ul><ul><ul><li>New ways to present information </li></ul></ul><ul><ul><li>Easier to navigate </li></ul></ul><ul><ul><li>More information and platforms </li></ul></ul>
    4. 4. Problem: Consumer Expectations of New Media <ul><li>Online Press </li></ul><ul><ul><li>High Usage: 90% of respondents use it at least once a day </li></ul></ul><ul><ul><li>Preferred by Y-generation </li></ul></ul><ul><li>Expectations for Future of the Press </li></ul><ul><ul><li>All will become digital </li></ul></ul><ul><ul><li>Press and video interaction </li></ul></ul><ul><li>Environmental Concern </li></ul><ul><ul><li>Take and throw away papers : 100% of interviewees </li></ul></ul><ul><ul><li>Quotes: “hope they just go away,” “end of paper-newspaper” </li></ul></ul>
    5. 5. Solution: Mobo Everywhere You Go <ul><li>Mobo is </li></ul><ul><ul><li>Portable and easy-to-use gadget </li></ul></ul><ul><ul><li>Uses hologram technology to projects information with one touch </li></ul></ul><ul><ul><li>Provides latest news in real time </li></ul></ul><ul><ul><li>Eco-friendly and doesn’t need a lot of energy power to function </li></ul></ul><ul><li>Target </li></ul><ul><ul><li>From 15 year-old high school teenagers to 65 year-old retired adults </li></ul></ul><ul><ul><li>Everyone interested in technology innovation and daily news </li></ul></ul><ul><li>Positioning </li></ul><ul><ul><li>High tech holographic gadget accessible to everyone </li></ul></ul><ul><ul><li>Sleek sophisticated design </li></ul></ul><ul><ul><li>Voluntary subscription for consumers </li></ul></ul><ul><ul><li>Personal, portable, easy-to-use, revolutionary intelligence system </li></ul></ul>
    6. 6. Mobo Design
    7. 7. Market: Concept sensing Hologram Technology <ul><li>Why Innovative? </li></ul><ul><ul><li>3-D Effect </li></ul></ul><ul><ul><li>Visually more convincing and attractive </li></ul></ul><ul><ul><li>Possibility of applying tactile features </li></ul></ul><ul><li>Examples on Video </li></ul><ul><ul><li>Hologram TV: http://www.youtube.com/watch?v=thOxW19vsTg </li></ul></ul><ul><ul><li>Tele-presence: http://www.youtube.com/watch?v=rcfNC_x0VvE </li></ul></ul><ul><ul><li>Hologram technology: http://www.break.com/usercontent/2009/6/amazing-hologram-technology-755405.html </li></ul></ul><ul><ul><li>Tactile Holograms: http://www.youtube.com/watch?v=Y-P1zZAcPuw </li></ul></ul><ul><li>Current Uses </li></ul><ul><ul><li>News Broadcasting </li></ul></ul><ul><ul><li>Hologram TV </li></ul></ul><ul><ul><li>Security Labels </li></ul></ul><ul><ul><li>Special Effects </li></ul></ul><ul><ul><li>Brand Protection </li></ul></ul><ul><ul><li>Art Installations </li></ul></ul>
    8. 8. Market sensing articles/online <ul><li>If you could construct an ideal medium it would </li></ul><ul><ul><li>Give people easy access to diverse and fluid information </li></ul></ul><ul><ul><li>Fact-checked and sort information with minimal mediation </li></ul></ul><ul><ul><li>Bring information to people and be portable </li></ul></ul><ul><ul><li>Have a personal approach enabling information tracking </li></ul></ul><ul><ul><li>Provide high resolution graphics, moving pictures </li></ul></ul><ul><li>Key figures, trends </li></ul><ul><ul><li>Time people spend communicating online </li></ul></ul><ul><ul><li>increased 18% since 2006 </li></ul></ul><ul><ul><li>Social networking has grown 93% since 2006 </li></ul></ul><ul><ul><li>Market trends are shaped by end-consumers </li></ul></ul><ul><ul><li>Written press is expected to disappear </li></ul></ul>
    9. 9. Plan of Execution <ul><li>Consumers voluntary subscribe to receive the Mobo chip </li></ul><ul><li>The information available via Mobo uploaded by enterprises and news organizations </li></ul><ul><li>The information providers pay a fee to Mobo Corp. to reach a broader target and create consumers loyalty </li></ul><ul><li>Once the users have received a chip, they have access to any information concerning the companies and news organization they have chosen to have on their Mobo </li></ul><ul><li>Mobo alerts its user when information has been updated </li></ul>
    10. 10. Revenue Model <ul><ul><li>Fees from participating companies </li></ul></ul><ul><ul><li>Subscriber’s fee </li></ul></ul><ul><ul><li>Advertising </li></ul></ul><ul><ul><li>New Add-on platforms </li></ul></ul>
    11. 11. Sustainability Impact <ul><li>Paperless flow of news and information </li></ul><ul><li>Sustainable battery life savings </li></ul><ul><li>Eco-friendly material for the gadget </li></ul><ul><li>Rechargeable batteries </li></ul>
    12. 12. Thank you Mobo, everywhere you go