[Challenge:Future] A Game of IMPACT


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[Challenge:Future] A Game of IMPACT

  1. 1. Challenge FuturePresentationMonday 14 November 2011© IMPACT 2011© IMPACT 2011
  2. 2. The best way to savethe planet is to playwith it first...so let’s play IMPACT© IMPACT 2011
  3. 3. IMPACT is a boardgame where you learnhow to solve the world’senvironmental crisis© IMPACT 2011
  4. 4. Three problems are stoppingus from solving the globalenvironmental crisis:– We don’t collaborate– We get depressed– We don’t have a plan© IMPACT 2011
  5. 5. CollaborationGlobal game dynamics is what Iexperienced while working at the U.N.Climate Conference in Copenhagen.Each nation pursued its individual Johan Rockstrominterests. Stuck in disagreement they has developed a scientific model forcould not solve the problem. protecting the planet. This model isIn IMPACT you learn to protect your being used as the foundation for theown interests while collaborating! UN’s Plan for a Sustainable Future. It is helping to create consensus.© IMPACT 2011
  6. 6. EnthusiasmIn the game Re-Mission cancerpatients get to fight their illness.Youth who play the game are morelikely to take their medication.Experiencing enthusiasm in play Re-Missionprovides the motivation to tackle is a computer game played by youthchallenges in reality! recovering from cancer.In IMPACT you become motivated tosolving global challenges!© IMPACT 2011
  7. 7. The planThe United Nations is usinga new theory to protect theplanet’s environment.IMPACT brings this theoryto life in a fun & simple way.The Chief SustainabilityAdvisor of the UnitedNations has offered a 9 planet boundaries are part of the scientific model that the UNstatement of support for is using to ensure a sustainable future.IMPACT. This model defines a safe operating space for humanity.© IMPACT 2011
  8. 8. Our missionTo give millions the will andknowledge needed to face theglobal environmental crisis!“The only source of knowledge is experience.” Albert einstein“Play is a powerful form of experience, let’s use it!”Nathaniel spohn© IMPACT 2011
  9. 9. ObjectivesYear 1 - IMPACT publishedYear 2 - $60,000 revenueYear 3 - 250,000 playersYear 4 - 500,000 playersYear 5 - 1 million players© IMPACT 2011
  10. 10. Steps so far...1 internship at an award winning game company12 month design process6 versions of IMPACT250+ play-testers100+ testing sessions6 to 60 year old play-testers5 play sessions with schools & camps$10,000 investment, plus and additional$10,000 investment offer.70 person facebook feedback group.1 publishing deal1 corporation set up1 interview on national radio5 branding consultants providing strategy and design© IMPACT 2011
  11. 11. Proof IMPACT worksKids are excited and having fun!Kids are passionately debatingenvironmental policy!Kids are asking questionsand becoming more curious!© IMPACT 2011
  12. 12. Testimonials“It was incredible how quickly the campers understood the game and the objective (i.e. to protect the planet). Throughout the game, excited voices were constantly yelling, “Save the planet!” But even more impressive was how the message of the game triggered conversation and reflection in the players after Nathaniel had left.” Joanna MacDonald, Camp Coordinator© IMPACT 2011
  13. 13. Testimonials“I have worked with children and youth in environmental education for over seven years. I have never seen such a unique and effective board game that engages youth of many ages to learn, reflect and spark excitement.” Maya McDonald, FUN Society Director© IMPACT 2011
  14. 14. Next steps– Finalize game design– Complete graphic design– Complete product development– Find a manufacturer– Build webstore- Use Impact in schools© IMPACT 2011
  15. 15. Early adopters for ImpactThe last few decades have seen a rapid growth in themembership of environmental NGO’s2.8 million members in Greenpeace10 million members in Avazz1.3 million members in The Sierra Club4 million members in the National Wildlife Federation1 million members in The Nature Conservancy2 million members in Friends of the Earth5 million members in WWF113,498 different non-governmental organizationsregisterd on www.wiserearth.org© IMPACT 2011
  16. 16. The old model doesn’t workThe current game market is saturated withboard games that target game enthusiasts© IMPACT 2011
  17. 17. An open marketA board game targeted towards environmentalenthusiasts will be innovative, different and stand out© IMPACT 2011
  18. 18. Sales channelsI have asked three large environmental NGO’s if theywould promote our webstore if a small amount of thepurchase price of Impact was donated to them100% of the NGO’s said yesI plan to use the regular and social media of NGO’sto promote and direct costumers to our webstore.© IMPACT 2011
  19. 19. New revenueCurrently the board game industry relies on distributorsand retailers, who take much of the revenue.Cutting out these parties leaves the opportunityfor new increased revenue.Current business model New business model© IMPACT 2011
  20. 20. Using the money...?We would use it solely for bringing impactinto the world.It would be used for:Web developmentPromotionIntegrating the game into school curricula© IMPACT 2011
  21. 21. Thank youNathaniel spohnnathaniel.spohn@gmail.comSkype: nathaniel975© IMPACT 2011