A section from our Unconscious Bias course on the messages we receive as we grow up

1. Unconscious Bias
taster
Challenge Consultancy Ltd
www.challcon.com
020 7272 3400
training@challcon.com

2. Culture
Religion
SeniorityEthnicity
Sexual
Orientation
Physical
ability Mental
ability
Income
Education
Upbringing
Age
Gender
Marital
status

3. We don’t see things as
they are
We see things as
we are

4. THE MESSAGES WE RECEIVE
AS WE GROW

5. Messages on Gender

6. Women appear on the front
pages - Men still mostly write the
stories
78% of all front-page articles
were written by men
‘Sexist stereotypes,
humiliating
photographs of women
and male bylines’
dominate the front
pages of British
newspapers, according
to research carried out
by the industry body
Women in Journalism
2012

7. Messages on Race

8. Messages on Race

10. Messages on disability
Pitiable
SinisterLaughable entertainment
Dangerous

11. Messages on age
Older people don’t represent a
good image - especially when it
comes to women
Feeble and
infirm
Mean and scary

12. Messages on sexual orientation
Something to be cured
Every day comments in
schools
The ‘normal’ family
Gay = camp
Lesbian = aggressive
men haters

13. Size matters
6ft tall men can expect 1.5% higher pay than
colleague who is 5ft 10
An extra couple of inches can add £500 a
year to a man's salary – a pay rise equivalent
to an extra 12 months' experience

14. Size matters
‘Overweight women are more likely to be
discriminated against when applying for jobs and
receive lower starting salaries than their non-
overweight colleagues’, a new study has found.
Aeron Haworth
Media Relation Faculty of Medical and Human Sciences,
The University of Manchester

15. Controlling unconscious bias
Recent work shows we can reshape our
unconscious biases by:
1. Information – re the psychological basis of bias
2. Motivation – to change
3. Individuation – see diverse others as individuals
4. Direct contact – with diversity
5. Working together on teams – as equals towards
common goals
6. Context – images of leaders from diverse groups

16. training@challcon.com
020 7272 3400
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