Unconscious bias

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A section from our Unconscious Bias course on the messages we receive as we grow up

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  • A great slide show, thanks. the only queries I would have are with slide 6 - the paragraph on the slide is from the industry body 'women in journalism' so could have therefore been written with bias against men / for women. And as the tags have been superimposed, I'm not sure of the credibility on slide 9. Everything is else is fantastic.
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  • This is still current on my supermarket http://www.mysupermarket.co.uk/#/tesco-price-comparison/suncare/dove_summer_glow_body_lotion_normal_to_dark_skin_250ml.html
  • This is still current on my supermarket http://www.mysupermarket.co.uk/#/tesco-price-comparison/suncare/dove_summer_glow_body_lotion_normal_to_dark_skin_250ml.html
  • Arlene Phillips was dropped from Strictly Ballroom in favour or Alesha DixonMiriam O’ Reilly Country fileMoira StuartKate Adie and Angela Ripponanna ford
  • That statue is actually called The Normal Family in Illinois.
  • Unconscious bias

    1. 1. Unconscious BiastasterChallenge Consultancy Ltdwww.challcon.com020 7272 3400training@challcon.com
    2. 2. CultureReligionSeniorityEthnicitySexualOrientationPhysicalability MentalabilityIncomeEducationUpbringingAgeGenderMaritalstatus
    3. 3. We don’t see things asthey areWe see things aswe are
    4. 4. THE MESSAGES WE RECEIVEAS WE GROW
    5. 5. Messages on Gender
    6. 6. Women appear on the frontpages - Men still mostly write thestories78% of all front-page articleswere written by men‘Sexist stereotypes,humiliatingphotographs of womenand male bylines’dominate the frontpages of Britishnewspapers, accordingto research carried outby the industry bodyWomen in Journalism2012
    7. 7. Messages on Race
    8. 8. Messages on Race
    9. 9. Messages on disabilityPitiableSinisterLaughable entertainmentDangerous
    10. 10. Messages on ageOlder people don’t represent agood image - especially when itcomes to womenFeeble andinfirmMean and scary
    11. 11. Messages on sexual orientationSomething to be curedEvery day comments inschoolsThe ‘normal’ familyGay = campLesbian = aggressivemen haters
    12. 12. Size matters6ft tall men can expect 1.5% higher pay thancolleague who is 5ft 10An extra couple of inches can add £500 ayear to a mans salary – a pay rise equivalentto an extra 12 months experience
    13. 13. Size matters‘Overweight women are more likely to bediscriminated against when applying for jobs andreceive lower starting salaries than their non-overweight colleagues’, a new study has found.Aeron HaworthMedia Relation Faculty of Medical and Human Sciences,The University of Manchester
    14. 14. Controlling unconscious biasRecent work shows we can reshape ourunconscious biases by:1. Information – re the psychological basis of bias2. Motivation – to change3. Individuation – see diverse others as individuals4. Direct contact – with diversity5. Working together on teams – as equals towardscommon goals6. Context – images of leaders from diverse groups
    15. 15. training@challcon.com020 7272 3400Follow us on Twitter@challconThank youScan the QR Code with your iPhone, Android, Blackberry or Windows Phone 7 phone.Download a QR code reader App from your favourite store.

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