To Tweet Or Not To Tweet - Twitter Basics

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To Tweet or Not To Tweet - Twitter Basics

Learn the benefits of twitter and how it can be used to grow and build your business.

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To Tweet Or Not To Tweet - Twitter Basics

  1. 1. Learning is an ongoing process with Star t Learning is an ongoing process with Twitter
  2. 2. Twitter Power Takes less time – 140 characters Makes you a better writer/communicator Keeps you current Drives traffic to your blog Builds brand Learning is an ongoing process with Twitter
  3. 3. TWITTER BASICS Set up account – 3 Main Features Get a picture, bio (160 character – keywords, target audience, what your brand is and the message you want to communicate.) Take them back to your blog. Basic Tweets – Status update, Replies, Direct Messages Hashtags - #richesinniches Hashtags work as targeting people to your interests or to what your business is built around. Tweet Consistently NOTHING like Facebook Facebook is like walking into Cheers, a coffee shop, somewhere there is a whole lot of activity and subjects being talked about. Twitter is like walking into the library of congress. People are sharing valuable pieces of content. Nothing about family or vacationing. Learning is an ongoing process with Twitter
  4. 4. WHAT TO TWEET Your own content (80/20 Rule) Can Now Use Photos Content of Others who Align With Your brand Avoid Negativity/Pers onal Chat Learning is an ongoing process with Twitter
  5. 5. BEST TIMES Weekends Rock Retweets 3-5pm EST US Highest Activity Early in Week Retweeti ng Peak Friday Learning is an ongoing process with Twitter THU-SUN Highest RT and CTR
  6. 6. QUICK TIPS 22 Tweets Per Day is Average Work on Headlines Guru/Expert Term Longer Tweets get More Clicks 60% - 80% More RT with Links Put link halfway through 140 characters Avoid @ replies Share Other Content Quickly/Yours Slowly CTA – Please Retweet vs RT Adverbs/Verbs Perform Better Than Nouns/Adjectives Learning is an ongoing process with Twitter
  7. 7. HASHTAGS #richesinniches Search Box What’s Trending Learning is an ongoing process with Twitter What are YOUR Target Hashtags
  8. 8. WORDS THAT WORK you blog twitter social social media free 10 blog post please retweet media follow check out post help how to new blog post Learning is an ongoing process with Twitter great top Justin Bieber (kiddi ng)
  9. 9. WORDS THAT BOMB game work going home gonna night hey hey haha lol bed tomorro w watchin g back but well tired sleep some bored Learning is an ongoing process with Twitter
  10. 10. 30 MIN A DAY PLAN Schedule it in Calendar Get the Mobile App Have a PLAN Learn about Lists Know Your Brand Learning is an ongoing process with Twitter
  11. 11. PRODUCTIVITY APPS BufferApp.com Hootsuite.com SocialOomp.com Learning is an ongoing process with Twitter Your Mobile Phone and Down Time
  12. 12. MY SIMPLE STRATEGY Go to a marketing page find an article that is interesting and that you have an opinion on, and leave a long comment on it. Then grab the URL for the article shorten it using bit.ly and broadcast it out through Twitter, FB, LinkedIN Find 5 new people to follow on Twitter Find 5 new people to friend on Facebook 2 x’s a week respond to a post in a LinkedIN group that I subscribe to Publish a new blog post (usually using one of the comments that I had left on marketing page throughout the week) Learning is an ongoing process with Twitter
  13. 13. MY SIMPLE STRATEGY Go to a marketing page find an article that is interesting and that you have an opinion on, and leave a long comment on it. Then grab the URL for the article shorten it using bit.ly and broadcast it out through Twitter, FB, LinkedIN Tweet 1 – Self-Promotional Tweet 2 – Link to an article on the web that you find interesting Tweet 3 – Something fun or personal Tweet 4 – Re-Tweet someone else’s message Tweet 5 – Link to an article on the web that you find interesting Tweet 6 – Self-Promotional Learning is an ongoing process with Twitter Tweetdeck.com / Friendorfollow.com / Twellow.com
  14. 14. THANK YOU  Learning is an ongoing process with Twitter 3/7/2014 14

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