Anthem Blue Cross Vs Blue Shield – a competitive analysis


Anthem Blue Cross

Anthem Blue Cross is the health care compan...
different medical care needs. As a not-for-profit organization, their endeavor is more
about preserving the health of thei...
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Anthem Blue Cross Vs Blue Shield

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Anthem Blue Cross is the health care company the people of California has trusted for several decades to protect their health at affordable rates.

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Anthem Blue Cross Vs Blue Shield

  1. 1. Anthem Blue Cross Vs Blue Shield – a competitive analysis Anthem Blue Cross Anthem Blue Cross is the health care company the people of California has trusted for several decades to protect their health at affordable rates. In fact, Anthem Blue Cross covers 8.3 million Californians - more than any other carrier in the state – and has today become a household name in California. Anthem Blue Cross is a dynamic company constantly striving to create innovative health coverage solutions that are accessible as well as affordable to all Californians. Anthem Blue Cross provides customers a multiplicity of choice and flexibility in meeting their individual health care needs. Unique offerings are available in the individual, small and large group, senior and similar segments and they include a full range of integrated medical and specialty products, such as dental, vision, life and disability coverage. It has to be noted that Anthem Blue Cross has won many recognitions they can be proud of. Anthem Blue Cross HMO/POS has earned an Excellent Accreditation status from the National Committee for Quality Assurance (NCQA). Anthem Blue Cross PPO is the first and continues to be the only PPO in California to have earned a Full Accreditation from the NCQA5. Two years back, they launched the Zagat Survey online tool, which will allow consumers to share their medical experiences with one another. The survey and results will be available free of charge to members via their health plan's web site. They go beyond covering health care needs and take extraordinary pain to educate people how to prevent illness and lead healthy lives. To accomplish this goal, they provide members with health-related resources and information. They recommend preventive care by asking members to take precautionary screening, undergo immunizations and participate in counseling programs for preventing major illnesses. Blue Shield of California To those who may not be aware, Blue Shield Ca is an independent member of the Blue Shield Association and more than that, they are a not-for-profit health care organization committed to providing Californians access to high-quality health care at an affordable price. As a not-for-profit health care institution, Blue Shield is guided by certain ethical values, which enables them to be a catalyst for innovation and constant improvement. Blue Shield of California supports and celebrates the different life paths of their clients. Their service helps many people in the Golden State of California live robust, healthy lives free from serious illnesses. Blue Shield has a long enviable history of providing access to quality health care for millions of Californians with diverse lifestyles, different health conditions and
  2. 2. different medical care needs. As a not-for-profit organization, their endeavor is more about preserving the health of their members than about dollars. Anthem Blue Cross and Blue Shield Companies like Anthem Blue Cross and Blue Shield must stay competitive especially with their continuing changes in the health care system. By offering better coverage, they can still compete not only with each other but also with what the government will be offering. There are also controversial issues like abortion and Medicare that the government will have to deal with before anything can be passed. Companies like Anthem Blue Cross and Blue Shield can take advantage of whatever market the government leaves behind. For instance, large corporations like Anthem Blue Cross and Blue Shield, can choose to cover abortion costs whatever the government chooses to do.

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