Anthem Blue Cross Vs Blue Shield – a competitive analysis
Anthem Blue Cross
Anthem Blue Cross is the health care company the people of California has trusted
for several decades to protect their health at affordable rates. In fact, Anthem Blue
Cross covers 8.3 million Californians - more than any other carrier in the state – and
has today become a household name in California.
Anthem Blue Cross is a dynamic company constantly striving to create innovative
health coverage solutions that are accessible as well as affordable to all Californians.
Anthem Blue Cross provides customers a multiplicity of choice and flexibility in
meeting their individual health care needs.
Unique offerings are available in the individual, small and large group, senior and
similar segments and they include a full range of integrated medical and specialty
products, such as dental, vision, life and disability coverage.
It has to be noted that Anthem Blue Cross has won many recognitions they can be
proud of. Anthem Blue Cross HMO/POS has earned an Excellent Accreditation status
from the National Committee for Quality Assurance (NCQA). Anthem Blue Cross PPO
is the first and continues to be the only PPO in California to have earned a Full
Accreditation from the NCQA5.
Two years back, they launched the Zagat Survey online tool, which will allow
consumers to share their medical experiences with one another. The survey and
results will be available free of charge to members via their health plan's web site.
They go beyond covering health care needs and take extraordinary pain to educate
people how to prevent illness and lead healthy lives. To accomplish this goal, they
provide members with health-related resources and information. They recommend
preventive care by asking members to take precautionary screening, undergo
immunizations and participate in counseling programs for preventing major illnesses.
Blue Shield of California
To those who may not be aware, Blue Shield Ca is an independent member of the
Blue Shield Association and more than that, they are a not-for-profit health care
organization committed to providing Californians access to high-quality health care at
an affordable price.
As a not-for-profit health care institution, Blue Shield is guided by certain ethical
values, which enables them to be a catalyst for innovation and constant
Blue Shield of California supports and celebrates the different life paths of their
clients. Their service helps many people in the Golden State of California live robust,
healthy lives free from serious illnesses.
Blue Shield has a long enviable history of providing access to quality health care for
millions of Californians with diverse lifestyles, different health conditions and
different medical care needs. As a not-for-profit organization, their endeavor is more
about preserving the health of their members than about dollars.
Anthem Blue Cross and Blue Shield
Companies like Anthem Blue Cross and Blue Shield must stay competitive especially
with their continuing changes in the health care system. By offering better coverage,
they can still compete not only with each other but also with what the government
will be offering. There are also controversial issues like abortion and Medicare that
the government will have to deal with before anything can be passed.
Companies like Anthem Blue Cross and Blue Shield can take advantage of whatever
market the government leaves behind. For instance, large corporations like Anthem
Blue Cross and Blue Shield, can choose to cover abortion costs whatever the
government chooses to do.