CONTENT1. SEARCH ENGINE OPTIMIZATION2. EXAMPLES OF SEARCH ENGINE3. OBJECTIVES OF SEO4. IMPORTANCE OF SEO5. BENEFITS OF SEO6. DIGITAL MARKETING VS TRADITIONALMARKETING
SEARCH ENGINE OTIMIZATION (SEO)DEFINITION SEO is an outsourcing technique by which you canintroduce, admit, index your site to the search engine(Google, Yahoo)without any cost. The process of structuring a web page so that it is found, read, andindexed by search engines in the most effective manner possible. The process of modifying a website to increase its ranking in organic /crawler-based listings of search engines.
OBJECTIVES OF SEO To reach your site to the interestedparties. To increase the popularity ofyour site. To increase the visitors of your site. SEO works as a platformto earn money in online. SEO creates a strong foundationto live in huge competition etc.
IMPORTANCE OF SEO 90% online user uses search engine to find products andinformation. Your website will constantly feature on page one of thesearch results for terms that best describe your business. Natural search receives 250% more traffic than paidsearch. 1st page of SE result get at least 80% clicks. If your website is not found within top 30 result (page 1,2 and 3) no one will find it. Cost-effective advertising.
BENEFITS OF SEO Improve SEO Rankings Brand Awareness Low Cost & High Value Traffic Generator Increase Revenue Fundability
DIGITAL MARKETING VERSUSTRADITIONAL MARKETING Reduced Cost Everything Is Measurable Brand Engagement Real-Time Results Long-Term Exposure Product Information