Manufacturing of rasna

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Manufacturing of rasna

  1. 1. MANUFACTURING OF RASNA Rasna has always been recognized at large for brand and company. It ranks no. 1 in the beverage category as most trusted brand of India. It is listed among the top 15 brands in the country. It was awarded as most preferred Brand in SDC category at the FMGC most preferred awards 2003 and 2004. Rasna has managed to dominate the colossal SDC market because of its massive international operations one of Rasnas biggest strength is its marketing & sales. Setup through which millions of consumers worldwide are experiencing the flowers of satisfaction having commenced international operations in 1993 Rasna is currently marketing its divers product range in a majority of the world markets. It provides a strong and proactive marketing support to its distributors and importers around the world wide just so that their product stand out ,and apart on the shelves. Timely delivery schedules of its products. Anywhere in the world is what has helped them to reach strong position in the global market. The brand Rasnai is owned by Pioma Industries. That introduced the concept of soft dink concentrates (SDE) a segment that has been created and nurtured by the company in the India beverages market during the introduction period the company launching it under the brand name, Jaffe it marketed with the help of Voltas. Then it changed its name to Rasna in the year 1979. It was the firs brand in the country that provided consumers real fruit, like flowers and taste. Rasna pvt. Ltd. Is a proudly family owned. ISO 9002 and HACCP Certified company Market Outline 1. Rasna philosophy rests on producing and marketing the last of products and developing long term relation in the markets Rasna Pvt. Ltd. Wolds stead fastly to its commitment to excellence a commitment to being one of the largest soft drink concentrate manufacturing companies in the world. 2. Rasna has over the last 10 years, successfully spread its wings with its exports division, offering the extremely successful soft drink concentrates, Instant drink powders and ethnic range of product to the global markets. 3. Rasna rank 1st in the soft drink beverage category.
  2. 2. 4. Rasna has also received the 1st FMCG award in the soft drink concentrate category. 5. Rasna has extended its range to include others products for the global consumer. 6. Currently Rasna Wolds close to 93% market share in the soft drink concentrate market n India. 7. As a trile in action it promises delivers, with individual performance and economy enchancemant. 8. Rasna has always been a brand every Indian knows of as standing tall Manufacturing Process Selection and Washing. (Wholesome and fresh fruits are selected and weighed) Washing (The selected fruits are washed in a through using potable water) Peeling (The fruits are peeled manually) Juice Extraction (The juice is extracted using an extractor) Mixing (This juice us mixed and formed in crystals /powder from). Cooling & Packing Financial Analysis 1. Land & Building. Location MIDC Road Turbhe. Industrial area. I have selected and I get this land at economic rate and it very near to market, where I get raw material and labour easily. Similarly, I can market product to the near by market as soon as possible. Sr. No Particular Amount 1 Land 700 Sq.ft 35,00,000 2 Building 15,0,000 Total 50,00,000 Per Sq.Ft rate @ 5000 Rs.
  3. 3. Equipments Sr. No. Particular Rate Quantity Amount 1 Fruit Cutter 1,00,000 2 2,00,000 2 Juice Extractor 2,00,000 2 4,00,000 3 Boiler 2,50,000 1 2,50,000 4 Mixer 2,50,000 2 5,00,000 5 Packing machine 3,00,000 1 3,00,000 Total 16,50,000 Other Fixed Assets Sr. No. Particular Quantity Rate Amount 1 Furniture - 50,000 50,000 2 Electric items - 20,000 20,000 3 Computer 2 25,000 50,000 4 Telephone 2 800 1600 5 Generator 1 80,000 80,000 6 Cupboard 1 8000 8000 Total 2,09,600 Raw Materials Sr. No. Particular Per kg Amt. Daily Qty. Qty. Monthly Monthly amt. Years Amt. 1 Orange 25 500 kg 15000 375000 4500000 2 Sugar 36 700 kg 21000 756000 9072000 3 Mango 40 455 kg 15000 600000 7200000 4 Pineapple 30 455 kg 15000 450000 5400000 5 Limon 20 500 kg 15000 300000 3600000 Total 29772000 Legal Aspect Permission from MIDC Navi Mumbai & Mahangar Palika Sr. No. Particular Amount (Monthly) Amount(Yearly) 1 Water 2000 24000 2 Electricity 4000 48000 3 Telephone 1500 180000 Total 252000
  4. 4. Working Capital Project annual sale : Pineapple :- 500 kg daily 1 kg = 90 Rs. 500 gms. = 50Rs. 1 kg = 250 pack = 250 x 90 = 22500 500 gms = 500 packs =500 x 50 =25000 Daily = 47500 Monthly = 1425000 Yearly = 17100000 Orange : 500 kg daily 1 kg = 90 Rs. 500 gms. = 50Rs. 1 kg = 250 x 90 = 22500 500 gms = 500 x 50 =25000 Yearly =1,71,00,000 Mango:- Daily = 47500 Monthly = 1425000 Yearly = 1,71,00,000 Total PAS = 1,71,00,000 + 1,71,00,000 + 1,71,00,000 = 5,13,00,000 Gross Working Capital PAS = 51300000 Gross working capital = 51300000 4 1/5 of gross working capital = 10260000 5 Net working capital = 2032000
  5. 5. Project Cost Sr. No. Particular Amount 1 Land 3500000 2 Building 1500000 3 Plant & Machinery 1650000 4 Other assets 209600 5 Preliminary pre operating exp. 125000 6 Marginery exp. 2052000 7 Contingencies exp. 50000 Total 9086600 Means of Finance Sr. No. Particular Amount 1 Promoters contribution 40% 3634640 2 Term loan 60 % 5451960 Total 9086600 Man Power & Required Sr. No. Particular Per person salary No. Monthly salary Yearly salary 1 Cashier 10,000 1 10,000 1,20,000 2 Manger 10,000 2 20,000 2,40,000 3 Security 4000 4 1600 192000 4 Workers 6000 10 60000 720000 5 HK 200 2 4000 48000 Total 1,320000 Production Profitability a. Sales for annum : 51300000 b. Cost of production 31369000 Sr. No. Particular Amount 1 Raw Material 29772000 2 Utility 252000 3 Rent - 4 Salary 1320000 5 Overhead exp. 5000 6 Consumable and packing 20000 Total 31363000
  6. 6. Profit before int. & dep. (A-B) = 51300000 – 31369000 = 19913000 Interest + Depreciation = 712626 + 685960 = 1398586 Profit = 19931000 – 1398586 = 18532414 Net Profit = 18532414 – 33 % = 6115697 EMI = 1522291 Trading Account for the end of year Particular Amount Particular Amount To purchase 2977200 By sales 51300000 To utilities 2,52,000 By closing stock 1,00,000 To 5000 To consumable & packing 20000 Gross profit 21351000 5,14,00,000 5,14,00,000 Profit & Loss Account Particular Amount Particular Amount To salary 1320000 By gross profit 21351000 To depreciation Land & building 500000 Plant & machinery 165000 Other fixed assets 20960 To interest 712626
  7. 7. To Pre-operating exp. 125000 To net profit 6115697 To contingencies exp. 50000 To tax 1398586 To advertisement 10943131 Total 21351000 21351000 Balance Sheet Liabilities Amount Amount Assets Amount Amount Capital 3634640 Land & building 5000000 (+) net profit 615697 (-) dep. 500000 9750337 4500000 Bank loan 5451960 Plan & machinery 1650000 (-) principle 1522291 (-) dep. 165000 3929669 1485000 Other fixed assets 209600 (-) dep. 20960 Debtors 2000000 Bills receivable 1000000 Cash in hand 3806366 Cash in hand 700000 Total 13680006 13680006 Second Year Trading Account Particular Amount Particular Amount To opening stock 100000 By sales 61560000 To purchase 29772000 By closing stock 150000 To Utilities 250000 To overheads 5000 To consumable 20000 Gross profit 31561000 61710000 61710000
  8. 8. Profit & Loss Account Particular Amount Particular Amount To salary 13,20,000 By gross profit 31561000 To depreciation Land & building 450000 Plant & machinery 148500 Other fixed assets 18864 To interest 712626 To Pre-operating exp. 125000 To net profit 6115697 To contingencies exp. 50000 To tax 1538445 To advertisement 26072565 Total 31561000 31561000 Balance Sheet Liabilities Amount Amount Assets Amount Amount Capital 9750337 Land & building 4500000 (+) net profit 6115697 (-) dep. 450000 15866034 4050000 Plan & machinery 1485000 Bank loan 3929669 (-) dep. 148500 (-) principle 1522291 136500 2407378 Other fixed assets 188640 Creditors 50000 (-) dep. 18864 169776 Debtors 2767136 Bills receivable 4000000 Closing stock 100000 Cash in hand 2000000 Cash in hand 3900000 Total 18323412 18323412
  9. 9. Trading Account Third Year Particular Amount Particular Amount To Opening Stock 150000 By sales 73872000 By closing stock 50000 To Purchase 29772000 To Utilities 252000 To Overheads 5000 To Consumable & Packing 20000 Gross Profit 43723000 Total 73922000 73922000 Profit & Loss Account Particular Amount Particular Amount To salary 13,20,000 By gross profit 43723000 To depreciation Land & building 405000 Plant & machinery 133650 Other fixed assets 18864 To interest 712626 To Pre-operating exp. 125000 To net profit 6115697 To contingencies exp. 50000 To tax 1692290 To advertisement 33166851 Total 43723000 43723000
  10. 10. Balance Sheet Liabilities Amount Amount Assets Amount Amount Capital 15866034 Land & building 4050000 (+) net profit 6115697 (-) dep. 405000 21981731 3645000 Plan & machinery 1336500 Bank loan 2407378 (-) dep. 133650 (-) principle 1522291 885083 1202800 Other fixed assets 18864 Creditors 50000 (-) dep. 1886 16978 Debtors 8051990 Bills receivable 3000000 Closing stock 50000 Cash in hand 3000000 Cash in hand 4000000 Total 22916818 22916818

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