Manufacturing of rasgulla
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Manufacturing of rasgulla

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Manufacturing of rasgulla Document Transcript

  • 1. Manufacturing of Rasgulla’s  Introduction :- Rasgulla is a cheese based syrup sweet dish originally from the Indian state of Odisa. The dish is made from Ball shaped dumplings of chhena (an Indian cottage cheese) and semolina dough cooked in light syrup made of sugar. This is done until the syrup permeates the dumplings. It is believed that Rasgulla was invented in Bengal where it was considered to be a traditional sweet. Nobindas who was a confectioner in Kolkata is considered as the father of Rasgulla. He is famously known as Rasgulla’s Columbus. But by the time nobinadas introduced Rasgulla to Kolkata. It had already become a traditional sweet of Odisa in the Cities of Bhubaneshwar and Puri. During 1868, Nobindas who belonged to Kolkatta, modified the recipe of the Rasgulla as he wanted to extended the life of the sweet which was originally highly perishable. As a result of his modification the Rasgulla become a lot spongier than it originally was but it remained non perishable for quite some time, which made it easier for Nobindas to market it as a product. Subsequently, K.C. Das who was Nobindas’s son began to can the Rasgulla which resulted in the widespread availability of the sweet. Now , we also find various variants of this traditional sweet. In Odisa, The Pahala, variant for exp. Is generally served very hot. On the other hand, in Bengal Kheer Mohan refers to a bigger version of the Rasgulla where as in Odisa, The words Kheer Mohan and Rasgulla are used for each other. There are Rasgulla made of Jaggery which are available in Bengal, as well as Odisa during festival. Rasgulla has become a very popular dessert in India. It has also served as the precursor to many other sweets like the Rasmalai, Raskadam, Chamcham, Pantua, Malaichop and The Kheer Sagar.  Market Outline :  Executive Summary: We are planning to manufacture Rasgullas on a small Scale basis. Targeting the middle class people, who tend to buy or are used to buy a first class product which can be afforded by them. The product that we are going to manufacture is of good quality and the pricing well also be reasonable.
  • 2.  Challenge : We are manufacturing soft and spongy Rasgulla’s with a traditional old recipe without using any artificial preservative this will increase the life of the Rasgullas and also the quality of it. The goal in to make our product reach the masses and the customer like our product exp. I have a goal of producing almost 50 kg of Rasgulla per day. Which can lead to a turnover of about 2 to 3 crores or even more per year.  Situation Analysis :- 1. Company Analysis:- we want our product to reach the masses and the customer should like the quality of the product. We focus on the quality of the product. Eventually if the quality of the product is good the customer is going to like the product increasing our sales. We will also take into consideration the cultural values of the customer. Our strength are the traditional way of making Rasgulla and the quality and the weakness is that we are producing it on a very small scale. 2. Customer Analysis :- customer analysis consists of the number of customer or masses we are taking into consideration, the type of masses, there values, decision process Etc. Our main aim is the middle class masses who are a perfect customer to a kind of our entity. We concentrate on the quality of the product to satisfy the wants and demands of the customers. 3. Competitors Analysis :- competitors analysis is one of the important factors. We should first check the position of our firm in the market and also look and gather information about our rivals or competitors in the market. We should try to give good quality product to the masses. 4. Collaborators : Each firms needs collaborators for joint ventures and distributors to distribute the product in various different states and market. This helps the firm to spread its goods to the masses. 5. Climate :- Climate plays an important role. The distribution process can be effected by the climate. If it happens so the sales of the goods can fluctuate according to the effect on the distribution process. 6. Swot Analysis :- the swot analysis of the business environment can be performed by organizing the environment factors as follows. The firms internal attributes can be classed as strengths and weakness. The external environment presents opportunities and threats.
  • 3.  Market Segmentation :- Rasgulla are a very famous Bengali sweet which is liked by almost every one in India. The masses of India want a quality product which they can afford and get the value of the moey and enjoy the product to the core for Rasgullas they need good quality and tasty Rasgulla to enjoy and which they can buy at a reasonable rate. The collaborations shouls be good so that there is no difficulty in reaching the market. Once the goods reach the market pricing should be reasonable so that it can appeal to customers.  Manufacturing process of Rasgullas :- Boiling milk Add lemon juice or vinegar (to make Knead the china Prepare sugar syrup Put the in the sugar syrup Packing into tins Garnishing with pistachios Losing the tins  Financial Analysis :- 1. Land and Building : A Sr. No. Particular Amount 1 Land (100 Sq.ft) 20,00,000 2 Building 5,00,000 Total 25,00,000 2. Equipments : Sr. No. Particulars Rate Quantity Amount 1 Milk Boiler 1,00,000 3 3,00,000 2 Rasgulla making machine 2,00,000 1 2,00,000 3 Rasgulla making i 1,00,000 1 1,00,000 4 Packing machine (tins) 3,00,000 1 3,00,000
  • 4. 5 Machines 1,00,000 1 1,00,000 6 1,000 5 5,000 Total 10,05,000 3. Other Fixed Assets : Sr. No. Particulars Rate Quantity Amount 1 Furniture - 25,000 25,000 2 Electric items - 10,000 10,000 3 Computer 2 20,000 40,000 4 Telephone 2 200 400 5 Generator 2 40,000 80,000 Total 1,55,400 4. Raw Material Sr. Particular Quantity Dally Kg Quantity Monthly Kg (Rs) per Wt Rate (Rs) Monthly (Rs) Monthly 1 Milk 250Lt 7,500Lt 18Ltr 2,25,000 27,000,00 2 Rinegar 625Ml 18Ktr 95 1,710 20,520 3 Sugar 125Kg 3,750Kg 30 1,12,500 13,50,000 4 Pistachis (garnish) 1Kg 30Kg 650 19,500 2,34,000 5 Raswatin 10Kg 300Ltr 240 72,000 8,64,000 6 Cardamam RWd 1Kg 30Kg 1600 48,000 5,76,000 Total 2,78,710 57,44,520 5. Legal aspect : MIDC Navi Mumbai & Mahanagar Palika 6. Utility : Sr. Particular Amt (Monthly) Amt (Yearly) 1 Water 10,000 1,20,000 2 Electricity 7000 84,000 3 Telephone 5000 6,000 Total 2,64,000 7. Working Capital : Product annual rate : = 50Kg daily
  • 5. 1Kg = 20 Tins 2Kg = 15 Tins 1Kg Tins = 500Rs. 2Kg Tins = Rs.1000 = Rs. 10000 = Rs. 15000 Total = 10000 + 15000 = Rs. 25000 ∴ PAS = 25000 x 30 = Rs. 750000 (Monthly) = 750000 x 12 (Yearly) = Rs. 90,00,000 Gross Working Capital PAS = 90,00,000 Gross working Capital = 9000000 4 = 22,50000Rs. 1/5 of gross working capital = 22,50,000 5 Net working capital = 4,50,000.Rs. 8) Project Cost:- Sr. Particular Amt. 1 2 3 4 5 6 Land Building A Plant & Machinery Other assts Preliminary pro predation expanses Margenery expenses (Margain money) Contingencess expenses 20,00,000 5,00,000 10,05,000 1,55,000 1,25,000 4,50,000 30,000 Total 42,65,400.00 9) Means of Finance : Sr. Particular Amt. 1 2 Promoters contribution 40 Term loan 17,06,160 25,59,240 Total 42,65,400 10) Man Power Requirement
  • 6. Sr. Particular No. Monthly Salary Annual 1 Security 2 6000 72000 2 H.K> 2 5000 60000 3 Stock manager 1 4000 48000 4 Workers 4 14000 168000 5 Accountant 1 4000 48000 Total 3,96,000 11) Product Profitability :- A. Sales pix Annum = 9000000 Rs. B. Coast of production = 64,19,520 Rs. Sr. Particular Amt 1 Raw Material 5744520 2 Utility 264000 3 Rent -- 4 Salary 396000 5 Overhad expenses 5000 6 Consumble & packing 10000 Total 6419520 C. Profit before Tax Depreciation Tax = (A-B) = 9000000 - 649520 = 2580480 Rs. D. Profit = Interust + Depreciation = 334518 + 512456 = 546974 = 2580480 -846974 Profit = 1733506Rs. NP = 17,33,506 - 572056 Tax 33% =572056 = 1161450Rs. Highlights = Profit Cost = 42,65,400Rs. Promotions sales =
  • 7. Annual sale = 9000000Rs. Brlak even pts = = = 60.53 No of person employers = 10 Suppliers Name & Address = TRADING A/C FOR THE YEAR ENDING 31ST March 2009 Particular Amt Amt Particulars Amt Amt To Opening Stock To purchase TO gross profit lass 57,44,520 2,64,000 34,91,480 By Sales By Closing stock 90,00,000 5,00,000 95,00,000 95,00,000 PROFIT & LOSS FOR THE YEAR ENDING 31ST March 2009 Particular Amt Amt Particulars Amt Amt To Transportation To Legal Exp. To Salary To depreciation Land & building Furniture Equipments Other fixed assets To Preliminary operation To Contingencies Exp. To Marginery Exp. To tax To net profit C/D 25,0000 2,500 100,500 13,040 1,67,934 27,000 3,96,000 3,66,040 1,25,000 30,000 4,50,000 5,72,056 1,96,000 11,61,450 By gross profit B/D 34,91,480 34,91,480 34,91,480
  • 8. BALANCE SHEET AS ON 31ST March 2009 Liabilities Amt Amt Assets Amt Amt Capital (+) Net Profit Bank (-) Installment Creditors 17,06,160 11,61,450 25,59,240 7,14,588 2867610 1844652 1709248 Land & Building (-) Dep. (10%) Furniture (-) Dep. Equipment (-) Dep. Other fixed assets (-) Dep. Cash in hand Closing Stock 2500000 250000 25000 2500 1005000 100500 130400 13040 22,50,000 22500 904500 117360 2627150 500000 6421510 6421510 TRADING A/C FOR THE YEAR ENDING 31ST March 2010 Particular Amt Amt Particulars Amt Amt To Opening Stock To purchase TO gross profit lass 5,00,000 61,44,520 34,55,480 By Sales By Closing stock 98,00,000 3,00,000 1,01,00,000 1,01,00,000
  • 9. PROFIT & LOSS FOR THE YEAR ENDING 31ST March 2010 Particular Amt Amt Particulars Amt Amt To Salary To depreciation Land & building Furniture Equipments Other fixed assets To tax To net profit C/D 22,5000 2,250 90,450 11,736 3,96,000 3,29,436 5,72,056 21,57,988 By gross profit B/D 34,55,480 34,55,480 34,55,480 BALANCE SHEET AS ON 31ST March 2010 Liabilities Amt Amt Assets Amt Amt Capital (+) Net Profit Bank (-) Installment Creditors 19,36,160 23,95,526 18,44,652 7,14,588 43,31,686 11,30,064 3,58,866 Land & Building (-) Dep. (10%) Furniture (-) Dep. Equipment (-) Dep. Other fixed asstes (-) Dep. Cash in hand Closing Stock 22,50,000 2,25,000 22,500 2,250 9,04,500 90,450 1,17,360 11,736 20,25,000 20,250 8,14,050 1,05,624 25,55,692 3,00,000 58,20,616 58,20,616
  • 10. TRADING A/C FOR THE YEAR ENDING 31ST March 2011 Particular Amt Amt Particulars Amt Amt To Opening Stock To purchase TO gross profit lass 3,00,000 65,00,000 35,00,000 By Sales By Closing stock 99,00,000 4,00,000 1,03,00,000 1,03,00,000 PROFIT & LOSS FOR THE YEAR ENDING 31ST March 2011 Particular Amt Amt Particulars Amt Amt To Salary To depreciation Land & building Furniture Equipments Other fixed assets To tax To net profit C/D 20,7500 2,025 81,405 10,562 3,96,000 2,99,192 5,72,056 22,32,752 By gross profit B/D 35,00,000 35,00,000 35,00,000
  • 11. BALANCE SHEET AS ON 31ST March 2011 Liabilities Amt Amt Assets Amt Amt Capital (+) Net Profit Bank (-) Installment Creditors 20,00,000 24,70,290 11,30,064 7,14,588 44,70,290 4,15,476 23,770 Land & Building (-) Dep. (10%) Furniture (-) Dep. Equipment (-) Dep. Other fixed asstes (-) Dep. Cash in hand Closing Stock 20,25,000 2,02,500 20,250 2,025 8,14,050 81,405 1,05,624 10,562 18,22,500 18,225 7,32,645 95,062 18,41,104 4,00,000 49,09,536 49,09,536