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International social media site project

International social media site project

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  • 1. + Mixi = Mix + I in Japan Presented by Chai Fang Tan Follow me @chaifangtan www.adeline10.com
  • 2. + The Japanese Culture  Value anonymity & privacy  Value respect & politeness  Good listeners  Think before talk  Think before post
  • 3. + Social Media in Japan Facebook , 13.5 Mixi , 27.1 Twitter, 23 GREE, 26 Mobage, 24.4 8 Popular social media platforms in Japan
  • 4. + Social Media Platforms in Japan  #5 Facebook  6 million new users from Japan in a year  Earthquake crisis in March 2011  #4 Twitter  Low self-disclosure  Post news  #3 Mobage  Social gaming for Android users  3 languages  Over 30 million players  #2 GREE  Social gaming
  • 5. + Mixi: #1 in Japan  Equivalent to Facebook  Launched in 2004  Target the Japanese audience ONLY  Registration by invite  A valid Japanese phone number for registration  Japanese language
  • 6. + Courtesy of Mixi about page
  • 7. + Mixi Communication Courtesy of Mixi about page
  • 8. + Mixi Social Circle Courtesy of Mixi about page
  • 9. + Mixi News  Local stories  Sensational & soft news  Entertaining  Sources from local newspapers & online news websites
  • 10. + Mixi versus Facebook  Mixi (Low self-disclosure, high commitment relationships)  Nicknames & gravatars  Track visitors  Can’t see friends’ “like” activities  Facebook (Low-to-high self-disclosure, low-to-high commitment relationships  Real names & photos  Good for businesses  Multipurpose
  • 11. + In summary  moving to a more open style of social media  Mixi targets local audience  Language barrier  Restrictive registration  Safe and secure  Low self-disclosure & High commitment to relationships  Facebook is catching up.
  • 12. + Any questions? Thanks for listening