How to Make Your Enterprise Social Network a Success
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How to Make Your Enterprise Social Network a Success

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How to Make Your Enterprise Social Network a Success How to Make Your Enterprise Social Network a Success Presentation Transcript

  • How to make your enterprise social network a success Socialcast and Change Agents Worldwide present a Webinar Learning Series April 2014 Twitter hashtag: #SCNow Art:KennyRandom
  • Today’s Speakers Work is learning and learning is the work. People have connected with Harold over the past decade, through his blog and consulting practices, for innovative ideas on leadership, networked business, social learning and personal knowledge management. Trusted advisor to enterprise customers seeking to design, launch and grow their internal social networks. Builder of communities, the one behind the scenes that quietly hammers the pieces together until the strong foundation is evident. Seeker of early adopters and use cases, nurturing the human connections necessary to ensure buyers and their constituents trust and love a product. Harold Jarche, Speaker @hjarche www.jarche.com Carrie Basham Young, Speaker @carrieyoung talksocialtome.com
  • In 2009, social networking inside companies happened through wikis, blogs and email lists. But in our personal lives, we were using Twitter and Facebook. In the process of creating and absorbing this constant stream, we started to process information differently. Faster. More Details. Instant Gratification. Social technology changed our expectations, our habits, and our collective desire to share information openly.
  • How does a company introduce social technology and maintain both information security and employee satisfaction? Case Study
  • Our conversation today ● 3 real company journeys on the path to becoming a “social” business ● Technology, business cases and readiness factors when selecting a solution ● The ROI and value of an enterprise social network ● Important considerations: features, security, integrations, and company culture
  • “informal social relationships have always been linked to effective performance” Image by Anne Marie McEwan TheSmartWorkCompany.com social business is nothing new
  • innovation first appears at the edges
  • Tangible Values of an Enterprise Social Network In Daily Work Fewer emails → more time working, less time in the inbox User generated content → access to better information Global collaboration → less travel, fewer meeting Knowledge management → less time searching, less duplication For Product Development: Faster product cycles → find issues and iterate quickly Faster time-to-market → faster profits Better product quality when more eyes review For Project-Based Work In-context feedback and comments → fewer iterations, more efficiency Organized information → faster access to information
  • Measuring Value: One Approach Business Value Method Source: Success Measurement of Enterprise Social Networks Alexander Richter, Julia Heidemann, Mathias Klier, Sebastian Behrendt Cooperation Systems Center Munich, Bundeswehr University Munich and University of Regensburg, Germany http://www.kooperationssysteme.de/docs/pubs/Richter%20et%20al%202013_WI2013_Success_Measurement_of_ESN.pdf IndividualGroups
  • The Clothesline Paradox: You put your clothes in the dryer, and the energy you use gets measured and counted. You hang your clothes on the clothesline, and it "disappears" from the economy. -Steve Baer as recounted by Tim O’Reilly at edge.org
  • Intangible Values of an Enterprise Social Network ● Employee Happiness - “Return on Community” ● Cooperation in a crisis ● Situational awareness ● Humanizing work ● Building collective intelligence ● New employee onboarding ● Communication outside of hierarchy
  • Employee Benefits: What’s in it for me? ● Become “real” to your colleagues ● Alleviate “formal” support burdens ● Take charge of when & how you work ● Receive credit for your ideas ● Establish direct relationships and strengthen your ties ● Give and receive “thanks” ● Make your work “visible” ● Enjoy engaging with your team
  • For the company whose employees had created an enterprise social network without formal support, the “social” train had already left the station. They recognized the benefits in light of the challenges, and now had a choice to make: Embrace social technology, trust in employees, and a new way of working, or let regulations and compliance hurdles stop social business efforts? Case Study
  • how enterprise social networks create business value Based on: http://www.altimetergroup.com/2012/02/making-the-business-case-for- enterprise-social-networks.html
  • People-centric Services: Oscar Berg: The Digital Workplace Concretized http://www. thecontenteconomy.com/2012/09/the-digital-workplace-concretized.html
  • Business Needs: Employees needed to find information, ask questions and receive answers, and learn about colleagues who could help them on projects. IT and Communications needed to safely harness these discussions. Responsible Team: Corporate Communications and IT teams The Solution: “Connect Us” by Socialcast in a private cloud in the EU Today: • 50,000 users globally • Signature events like the All Employee Jam • Completely virtual conferences • Integration into business systems • Time saved and innovation is faster Case Study
  • Business Needs: Improve communications through an informal, internal forum. Collaboration was becoming difficult; data was trapped in data silos. Old Solution: Microsoft SharePoint Responsible Team: Enterprise Innovation The Solution: “Buzz” powered by Socialcast on-premise; imported pilot data into Buzz Today: 31,400 active users 500,000 posts 100 integrations with business systems 20 apps created to measure activity
  • Business Needs: Foster a culture of innovation by supporting technical collaboration. Unite R&D scientists and engineers in a highly secure 24/7 virtual lab for constant innovation opportunities. Responsible Team: IT Lab Collaboration The Solution: “Spark” by Socialcast in the cloud Today: • 3000 users in the R&D team use Spark • Employees share and discuss content available in ‘knowledge at rest’ resources (3M wikis and databases) • ESN facilitates ‘knowledge in motion’ - dynamic bits of data and information in real-time streams • Analytics help identify social influencers • “No Email” incentives - special avatars for users who haven’t emailed for 1+ weeks
  • Security: Cloud vs. On Premise Identity: Integrates with Directory, Single Sign On, Profiles Employee Usability: Easy to Use and Learn? Community Manager Usability: Easy to manage on a daily basis? Mobile Access: Mobile applications, email integrations available? Business System Integration: Social where employees work. Total Cost of Ownership: Custom or out of the box? Key ESN Considerations
  • Questions? Art:KennyRandom
  • Credits Cast First Speaker, Independent Gen Y Do-er, Solo Change Agent.....….…...Carrie Basham Young Second Speaker, Keen Subversive, Solo Change Agent..................................... Harold Jarche Crew Sponsor, VP Marketing, Socialcast……………………………......…..……....Joan Bodensteiner Visual Lametta, Change Agents Worldwide…………………….....……....…..…...Joachim Stroh Image Credits Cover and Q&A……...……………………………..………..………..Kenny Random, Street Artist Network Graph………………………………………..……………………………..…LinkedIn Maps Coffee……………………………………………. 'Cortado With Christmas Tree :)' on flickrcc.net Selfie…………………………………………………………. '6/365 - Fat Breakfast' on flickrcc.net Baby Toes………………………………………………………………………..'toes' on flickrcc.net Keyboard…………………………………………………. 'write down my name ...' on flickrcc.net Tracks…………………………………………………………………….. 'IMG_0270' on flickrcc.net Locked Gates………………………………………………………... 'Locked heart' on flickrcc.net Clothesline…………………………………………………... 'Panni stesi a Venezia' on flickrcc.net Library………………………………………………………………………... 'Library' on flickrcc.net Sunset………………………….…………………………….. 'The sunsets are free' on flickrcc.net Coins…………………………….…………………………………….. 'Pound coins' on flickrcc.net Smiling Hand…………………….……………….. '065/365: Show us your smile!' on flickrcc.net 3M……………………………………………………………………….. Courtesy of 3M Spark Blog Humana………………………………………………………………..…. Courtesy of Packers.com LEGO Image………………………………. 'unemployment was high in lego land' on flickrcc.net All CAWW slides are licensed under share-friendly Creative Commons BY 4.0 (i.e., "use at will"). www.changeagentsworldwide.com
  • About Change Agents Worldwide We are a network of progressive and passionate professionals, specializing in future work technologies and practices. We designed Change Agents Worldwide to function as a cooperative, where value is realized by every node in the network. As the network grows, the benefits compound exponentially. We believe change is coming fast to the enterprise. We believe in the principles that drive the evolving web: chief among those are transparency, sharing/collaboration, authenticity and trust. We are excited about new behaviors, structures and technologies that will fuel healthy, productive disruption to industrial-age beliefs, taxonomies and processes. We share a passion for introducing change to large institutions that results in a step change in productivity, higher engagement and richer experiences. Visit http://www.changeagentsworldwide.com/