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  • At the end of this presentation I am going to ask you to share one thing you will take away from this. Begin thinking about that as we go through this.
  • How do you express yourself when you use social media?
  • The demographics of the most popular sites are rapidly changing. Today, more than ever, older internet users are flocking to social sites to join in the conversation. In fact the most significant growth among these sites in the last few years has been among adults 50 years and older
  • Job seekers are cautioned to be mindful of the information they post online and how they communicate directly with employers. Forty-five Percent of Employers Use Social Networking Sites to Research Job Candidates, CareerBuilder Survey FindsThirty-five percent of employers reported they have found content on social networking sites that caused them not to hire the candidate. Fourteen percent of employers have disregarded a candidate because the candidate sent a message using an emoticon such as a smiley face while 16 percent dismissed a candidate for using text language such as GR8 (great) in an e-mail or job application.
  • PITTSBURGH (AP) - A Pennsylvania school district has agreed to pay $10,000 to the American Civil Liberties Union and a teacher who was suspended after someone posted a Facebook photo of her with a male stripper.Thirty-seven-year-old Ginger D'Amico also will get more than $4,000 in back pay.D'Amico is a Spanish teacher at Brownsville High School, south of Pittsburgh. She was given a 30-day suspension, later reduced to 19 days, after someone who attended a bachelorette party at her house posted the photo of her and the stripper.D'Amico never sued, but ACLU attorneys contacted the district shortly after the suspension in January, leading to the settlement announced Tuesday.The ACLU questioned the suspension, saying D'Amico's actions were private and legal.Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
  • Jenny got fired from her job for posting negative comments about her job. People are still posting negative comments about their company or boss on social networking sites. You can get reprimanded or fired because of it. Why would you bite the hand that feeds you? Say only good things about your job on social media. Don’t forget if your boss is your friend.www.lamebook.com
  • Recently two Domino’s employees lost their jobs after posting a video of them doing unmentionable things to a pizza.NYTimes: Two Domino’s employees made a video in the restaurant’s kitchen. In the video, one provides narration while the other performs gross violations of health-code standards. Within days:The video had been viewed more than a million times on YouTube.References to it were in five of the 12 results on the first page of Google search for “Domino’s.” Discussions about it had contaminated Twitter.The perception of Domino’s quality among consumers went from positive to negative, according to online surveys at YouGov.
  • Using profanity, getting into heated discussions on hot button issues or excessive immature behavior are common mistakes people make.
  • I don’t need to read what you ate for dinner. Do I care? Be helpful to people so they want to hear what you have to say.
  • NY TIMES If you plan to log into your Facebook account and announce to the world that you’re heading to the beach for the weekend, you might want to append the status update with a warning that your home is under 24-hour surveillance, you have a 140-pound Rottweiler who hasn’t eaten in a week and that you own a really good alarm system.If you don’t, you personal belongings could be fodder for some tech-savvy burglars. According to New Hampshire’s WMUR Channel 9 News, three local men, Mario Rojas, Leonardo Barroso and Victor Rodriguez, have burglarized more than 18 homes in the Nashua area of New Hampshire simply by checking status updates on Facebook and then pillaging the houses of victims who announced on the social network that they were not home.

Social media2 Social media2 Presentation Transcript

  • SOCIAL MEDIA And Creating Your Brand
  • Creating Your BRAND
    Social Media
    • Twitter
    • Facebook
    • LinkedIn
    • Blogs
    Employers
    • Potential Employers
    • Current Employers
    • Teachers
    • College Admissions
    You
  • Learning OBJECTIVES
    By the end of this session, you will be able to:
    • Demonstrate knowledge of demographics of social media.
    • Demonstrate knowledge of the need for discretion on social networking sites.
    • Identify examples of poor discretion in social media.
    • Identify the reasons for the need for privacy and protect yourself when using social media.
  • A Toast to Social Media!
    Whassup FB
    homies?
    The seat is thinking: “Dear God, please bleach me.”
  • SOCIAL MEDIA POLLWhich platforms are you using?
  • SOCIAL MEDIA POLL
    What do you think?
    • How many Facebook users are there?
    • What is the average age?
    • How often do you check in?
    • How many friends do you have?
    • How many Twitter users are there?
    • How many LinkedIn users are there?
    • How many MySpace users are there?
  • Social Media STATISTICS
    Facebook
    MySpace
    Twitter
    LinkedIn
    All Social Media
    Users -
    > 500 million
    Users –
    > 100 Million
    Users –
    > 75 Million
    55.6 million adults –just less than 1/3rd of the population – in the US now visit social networks at least monthly
    Users –
    18 -100 Million (depending on who you ask)
    Average age: 38
    61% are aged 35 or older
    Average age: 39
    64% are aged 35 or older.
    Average age: 44
    Average age: 31
    Average age: 37
    Misc. Info
    • 50% log on daily
    • Average 130 friends
    Highlight professional expertise and accomplishments
    Misc. Info
    37 percent use their phone to tweet
    Tends to be more popular for bands and musicians
    http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html
    http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
  • Why do we need to be discreet?
  • My MOM is on Facebook?
  • So is your EMPLOYER
  • Or maybe THIS guy
  • NECC Student Interview
  • Why employers have DISREGARDED job candidates after screening social networking sites:
    The candidate:
    posted provocative or inappropriate photographs or information - 53 percent
    posted content about them drinking or using drugs - 44 percent
    bad-mouthed their previous employer, co-workers or clients - 35 percent
    showed poor communication skills - 29 percent
    made discriminatory comments - 26 percent
    lied about qualifications - 24 percent
    shared confidential information from previous employer - 20 percent
    http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr519&sd=8/19/2009&ed=12/31/2009&siteid=cbpr&sc_cmp1=cb_pr519_&cbRecursionCnt=1&cbsid=8412d5b32ef54ce6854a035cf3a59d12-303995843-x3-6
  • MARKETING PROCESS
    Forty-five percent of employers reported in a recent CareerBuilder survey that they use social networking sites to research job candidates, a big jump from 22 percent last year. Another 11 percent plan to start using social networking sites for screening. More than 2,600 hiring managers participated in the survey, which was completed in June 2009.
  • What can go WRONG?
  • BLUNDERS That Might Hurt Your Career
    Criticizing your employer
    Posting offensive material
    Not participating in Social Media
    Unprofessional
    status updates
    Sending ludicrous tweets
  • DUMB Jennifer!
    “OMG I HATE MY JOB and my boss!! Attending another stupid work meeting. Can’t wait to get to the bars!”
  • Posting OFFENSIVE Material
  • Unprofessional STATUS UPDATES
  • Sending LUDICROUS Tweets
  • Good Examples of BAD Examples
  • Fix this mayor.
  • Voters Recall Oregon Mayor Who Posed on Fire Truck in Underwear
    ARLINGTON, Ore.  —  The mayor of an Oregon town who once stripped to her underwear and posed on a fire truck has been stripped of her office.
    Voters in Arlington, population about 500, voted narrowly on Monday night to recall Carmen Kontur-Gronquist.
    The tally was 142-139. City officials said the recall is effective Tuesday.
    Kontur-Gronquist said the pictures of her in black bra and panties were taken for use in a contest about fitness, but a relative posted them on MySpace in hopes it would improve the social life of the single mother.
    They predated her election, but she said she saw no reason to take them off the popular Web site once elected three years ago. Later, she closed access to them.
    Opponents said it wasn't fitting for the mayor to be so depicted. They said they also disagreed with her on issues about water and the local golf course.
  • Fix thispirate.
    Drunk pirate
  • Teacher in Training Denied Credential
    Stacy Snyder was weeks away from getting her teaching degree when Millersville University refused to give her a teaching credential after school administrators learned of a photo on her MySpace page labeled "drunken pirate." She said school officials accused her of promoting underage drinking after seeing the photo, which showed Snyder wearing a pirate hat and drinking out of a yellow cup. (ABC News)
  • Fix thisbaby.
  • Cops investigate teen mom after 'Smoking' baby Facebook picture
    A teenage mother was investigated by police after photographs of her six-month-old son with a cigarette in his mouth were posted on Facebook. Rebecca Davey, 18, was reported by online friends who spotted the picture of baby Ollie. Rebecca updated her status to read: 'Some w***** reported me to the police abwt picture off ollie.‘ Rebecca then declared her love for her son, writing: 'Why Would SomeOne Do That To Me U Ollie No was taking U Yur Mine for lyfeeDarlinggg Mummy Loves You :)‘ Her friends rushed to her support, with one writing on her page: 'Some ppl r nosey f****** aint they!! dw [don't worry] ur a good mum they wont hassle u 4 long!!!‘ But another said: 'What chance has the kid got if the family behave like this?‘
  • Fix thisPalin.
  • Bristol Palin, Teen Boozehound
    Out of some 10 million photos of drunk teens on the internet, this one was good enough, and among the least offensive.
  • Fix thisintern.
  • Bank intern busted by Facebook
    Kevin Colvin, an intern at Anglo Irish Bank's North American arm, was busted when he told his manager, Paul Davis, that he'd miss work due to what colleagues took to be a "family emergency". Davis turned up in a photo freshly posted to Facebook from the Halloween party Colvin apparently missed work to attend, and attached it to his reply, copying the rest of the office as he did it. The email thread is now spreading around the net. (Valleywag)
  • What about privacy and security?
  • There’s no such thing
    • Avoid posting your birth date
    • Be very careful with location sharing
    • Do not “out” your friends
  • Creating your BRAND
    Work samples
    Resume
    Portfolio
    Research findings
    Work samples
    Events
    Blogs
  • So…What have we learned?
  • Thank YOU!
  • WORKS Cited
    The following websites were used for this presentation:
    www.pingdom.com
    www.flowchart.com
    www.lamebook.com
    www.careerbuilder.com
    www.nytimes.com
    www.Youtube.com
    www.stupidsheeple.com
    www.facebook.com
    www.youropenbook.org
    www.archive.org
    http://www.cnn.com/2010/LIVING/10/12/tf.guide.proper.facebooking/index.html