Trade Mark• Your brand identity (Company and/or product)• Check IPO.gov.uk - don’t rely on Google• TM or ?• Which territories?• Which classes?
Patent• Copyright does not protect software functionality.•A patent could protect your inventive step if you create something new and technical.• Patent in software is diffcult in EU - easier in US.
Data• Underlies all social networks / free online services• Helps monetise services• Helps understand users interactions - therefore improve service
Data So what legal issues involved with data on Facebook?• Is it personal data?• Personal data is any data which could be used to identify a living individual• If it is personal data, then Data Protection Act 1998 applies
Data• Asdevelopers you have already entered a legally binding agreement as to how you will manage Facebook data before you even build your app.
Data• What does Data Protection Act 1998 say about using personal data?•8 data processing principles:• fair & lawful processing,• obtained for specifed and lawful purposes only,• obtain only data you need,
Data• obtain accurate and up to date data,• can’t store data longer than purpose it is needed,• process in accordance with data subject’s rights,• take appropriate technical & organisational steps to ensure processed securely and won’t be damaged,
Data• don’ttransfer outside EEA unless to a country with same security standards. NB USA is not an approved country!