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Low Effort, High Impact Mobile Web Development
 

Low Effort, High Impact Mobile Web Development

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Presented to TRLN's annual meeting, 7/24/09

Presented to TRLN's annual meeting, 7/24/09

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    Low Effort, High Impact Mobile Web Development Low Effort, High Impact Mobile Web Development Presentation Transcript

    • Chad Haefele Reference Librarian for Emerging Technologies UNC Chapel Hill – Davis Library [email_address] 7/23/09
    • Mobile use stats
      • 32% of all Americans have gone online with a mobile device at some point in their lives
      • 19% of Americans said they had yesterday accessed the internet on their mobile device 
    •  
    •  
    • Mobile use stats
      • 44% of Americans do one or more of these tasks on their mobile phone in an average day:
      • Up from 32% in 2007
      • Source: “Wireless Internet Use”, Pew Internet & American Life Project, 7/22/09 (data gathered 4/09): http://pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx
      Watching Video Getting Directions Playing Music Instant Messaging Recording Video Accessing the web Checking e-mail Playing a game Taking a picture Text messaging
    • Mobile stats
      • Informal survey on the UNC Davis Library website:
      Plus 44 ‘other’ responses
    • Device differences
      • iPhone/Smartphone/Featurephone/Other
      ?
    • Device differences
      • Plain old phone
    • Device differences
      • Plain old phones have browsers too!
    • Development approaches 1. Full iPhone application http://www.screencast.com/t/yzFoclXdq7M
    • Development approaches 1. Full iPhone application
    • Development approaches 2. Web app - HTML
    • Development approaches
      • Third-party development
      Worldcat mobile, developed and hosted by Boopsie.com http://www.worldcat.org/m
    • UNC Mobile
      • Developed University-wide:
    • UNC library project http:// www.screencast.com/t/qrlHjGhnF
    • iUI
      • http://code.google.com/p/iui/
      • HTML development
      • Intro how-to article: http://www.k10design.net/articles/iui/
    • iUI
    • iUI - files
    • iUI – sample code Main page: <ul id=&quot;home&quot; title=&quot;Home&quot; selected=&quot;true&quot;> <center><img src=&quot;header.jpg&quot; width=&quot;320px&quot; /></center> <li><a href=&quot;#hours&quot;>Library Hours</a></li> <li><a href=“#contact&quot;>Contact & Find Us</a></li> <li><a href=&quot;#catalog&quot;>Catalog</a></li> … </ul>
    • iUI – sample code Secondary page: <ul id=&quot;hours&quot; title=&quot;Davis Hours&quot;> <center><img src=&quot;header.jpg&quot; width=&quot;320px&quot; /></center> CONTENT HERE </ul>
    • Which would you rather write?
    • UNC Library project
      • Plain old phone:
    • UNC Library project
      • Plain old phone:
    • UNC Library project
      • Plain old phone:
    • Other examples: NCSU University of Virginia
    • Other considerations
      • Local population
      • Branding – what URL?
      • Redirection – check user agents
      • Promotion, or serendipity?
      • Coolness factor
    • Our future plans
      • Adapting DCPL app
      • Mobile catalog
      • Test more widely
      • Launch for fall
      • Explore other platforms
        • Palm Pre
        • Android
    • Lessons learned
      • Test, test, test!
      • Develop partnerships on campus
      • Get a device in your hands, and the hands of stakeholders
      • Piggyback off the work of others
      • Iterate
      • Use User-Agent switcher in development
      • Pull in outside systems
    • Links
      • UNC Library iPhone page (beta):
        • www.HiddenPeanuts.com/iPhoneTest3
      • UNC Library Plain Phone page (beta):
        • www.HiddenPeanuts.com/plain
      • UNC Mobile:
        • m.unc.edu
      • NCSU Library mobile page:
        • www.lib.ncsu.edu/m/
      • Duke Mobile:
        • m.duke.edu
      • DCPL iPhone application:
        • www.dclibrarylabs.org/projects/iphone /
      • University of VA iPhone page:
        • m.lib.virginia.edu
    • Questions?
      • Photo credits:
        • Phones: www.flickr.com/photos/27048731@N03/3506681531 /
        • Plain phones: www.flickr.com/photos/joshb/27437522 /
        • Plain phone browser: www.flickr.com/photos/kevincollins/1415091562 /
      Presentation online at: