Goodbye Gutenberg? The real impact of emerging technologies on libraries, publishing and patrons

GOODBYE The real impact of emergingGUTENBERG? technologies on libraries, publishing and patrons Chad Haefele Emerging Technologies Librarian, UNC chad.haefele@gmail.com PALA Northwest Chapter Workshop 9/21/12

OUTLINE/SCHEDULE Morning: Presentation 10:15 - 10:20: Intro 10:20 – 10:25: Gutenberg in 5 minutes 10:25-10:35: The Patron/User Perspective 10:35-10:45: The Library Perspective (both public & academic) 10:45-10:55: The publisher perspective 10:55-11:05: Break 11:05-11:20: Current devices & access methods 11:20-11:50: Tour of ebook platforms & features, time for questions 11:50-Noon: Summing it up: The Gutenberg Parenthesis & questions Noon – 1:00: Lunch

OUTLINE/SCHEDULE Noon – 1:00: Lunch Afternoon: Hands-on & groupwork 5 minutes: feature brainstorming 5 minutes: reporting 25 minutes: experimenting with an ebook platform 5-10 minutes: reporting & discussion

ABOUT ME

PAPERWHITE

GUTENBERG IN 5 MINUTES

THE GUTENBERG PARENTHESISScribes &Oral tradition Books ? 1439ish Todayish

PATRON/USER PERSPECTIVE

E-READER OWNERSHIP

PEW INTERNET REPORT: LIBRARIES, PATRONS, AND E-BOOKS12% of ebook readers borrowed an ebook from their library in the last year. 35% checked out a print book.62% don‘t know if their library lends ebooks, while more than 75% of libraries do have them.56% tried to borrow an ebook, but found the library didn‘t have it.

PEW INTERNET REPORT: LIBRARIES, PATRONS, AND E-BOOKS46% of those who do not currently borrow e- books from libraries say they would be ―very‖ or ―somewhat‖ likely to borrow an e-reading device that came loaded with a book they wanted to read.Library card holders are more than twice as likely to have bought their most recent book than to have borrowed it from a library.55% of the e-book readers who also had library cards said they preferred to buy their e- books

PEW INTERNET REPORT: LIBRARIES, PATRONS, AND E-BOOKS―Fast, easy, plentiful.‖

RIGHT OF FIRST SALE

INFLEXIBLE LOAN OPTIONS

INHERITANCE?

LIBRARY PERSPECTIVE

WHY ARE LIBRARIES DIFFERENT?

WE CAN STILL LEND A PHYSICAL OBJECT

WHAT‘S LEFT?

OVERDRIVE‘S PUBLISHER DEALS

PENGUIN• Small pilot program• Available 6 months after publication, for 1 year license The renewable one-year expiration date on e-books, meanwhile, is designed to mimic the natural shelf life of print books. – Intervivew with Tim McCall, vice president of online sales and marketing at Penguin, in the Washington Post 6/20/12

HARPERCOLLINS• A library ebook can only be checked out 26 times

RANDOM HOUSE• Library ebooks cost more  Average of 35% more, sometimes 300%

HACHETTE• Library ebooks cost more  Recently increased by an average of 104%.

SIMON & SCHUSTER, MACMILLAN

bit.ly/noebooks

RIGHT OF FIRST SALE

PRIVACYWhat does Amazon know?

ALA‘S EBOOK BUSINESS MODELSEssential features: Restrictions: Inclusion of all titles Single user Enduring rights Limited number of loans Integration Variable Pricing InterLibrary Loan limits

LIBRARYBOXhttp://jasongriffey.net/librarybox

ACADEMIC LIBRARIES

BIG PROJECTS

UNC SURVEYQuestion was asked only to those who indicated they ever use ebooks (76% overall) and use a deviceto read them (72% of those who said they ever use ebooks). Multiple responses were allowed.

UNC SURVEY

UNC SURVEYAn ebook is … ―any book, textbook, novel, etc that I can download and read on kindle or ipad or another device. It‘s electronic, downloadable‖―E-readers are sterile. Real books enhance the enjoyment of my reading experience.‖―There are many things which e-books cannot do, especially when it comes to an understanding of the book as an object rather than simply a container of text.‖

PUBLISHER/VENDOR PERSPECTIVE

―FRICTION‖• ―We want to insure that customers who have typically been book buyers do not migrate their purchasing into borrowing as accessibility to our books becomes frictionless.‖ –Alison Lazarus, President Of Sales, Macmillan• ―Some publishers like the idea of in-library lending of ebooks as a way to recreate the ―friction‖ of a print transaction: The patron has to physically go to the library.‖ The Digital Shift, February 2012

PRICEFIXINGSETTLEMENT

AUTHORSNeil Gaiman: ―I think itsincredibly disappointing.‖( i n r e f e r e n c e to H a r p e r C o l li n s ‘ 2 6 c h e c ko ut l i m i t )h t t p s : / / t w i t t e r. c o m / # ! / n e i l h i m s e l f / s t a t u s / 41 2 0 2 8 6 0 3 3 51 8 1 8 24

AUTHORSUrsula K. Leguin: ―[Publishers‘] policy canbe summed up as:Libraries can go to hell.‖http://bookviewcafe.com/blog/2012/08/27/libraries-and-ebooks/

AUTHORS And recorded music — in the sense of what it was when The Beatles arrived — was probably really gone with the advent of cassette tape . Because that was all of what it took to break the monopoly of production, of manufacture. There was never any real way to copy a vinyl record except to make another record, or make a copy on a reel - to-reel machine. It just wasn‘t something you could carry around. But as soon as that cassette tape was there, the monopoly was gone and the things started falling apart … I‘ve yet to come to a ver y clear opinion myself on how that‘s going to play out with printed books, but definitely, something is happening.William Gibson, interview with Wired:http://www.wired.com/underwire/2012/09/william-gibson-part-3-punk-memes/all/

BREAK!!!!

DEVICES & ACCESS METHODS

KINDLES

FREEBIE?

OTHER EREADERS

IPADS & SMARTPHONES

OTHER TABLETS

DON‘T FORGET PC S

PLATFORM TOUR

PROJECT GUTENBERG

KINDLE/NOOK ECOSYSTEMS https://read.amazon.com/

OVERDRIVEhttp://durhamcounty.lib.overdrive.com

GOOGLE BOOKS http://books.google.com

EBRARYhttp://eresources.lib.unc.edu/external

1.The user needs to create an Adobe ID:https://www.adobe.com/cfusion/membership/index.cfm?nl=1&nf=12. The user needs to install Adobe Digital Editions, a free piece of software for PCs and Macs:http://www.adobe.com/products/digitaleditions/.3. Open the ebook in Ebrary and click the Download button near the top of the screen.4. Youll have to sign in with an Ebrary account, or create one.5.In the bottom section of the pop-up window, select "download the entire document for 14 days inAdobe Digital Editions format".6. Click OK at the bottom to start the download. A small file with a .acsm extension will download.7. Open the .acsm file. Adobe Digital Editions will launch and download the whole book. Log in withthe Adobe ID created in step 1 if asked.8. Click the Library icon in the upper left corner. At this point the book can be read on thecomputer or transferred to an eReader device.9. Plug the eReader into the computer. It should show up in the left column of Digital Editions.10. Drag and drop the book from the right side of the page onto the eReaders icon in the leftcolumn.

EBSCO/NETLIBRARYSample book

MYILIBRARYSample book

SAFARI / OREILLY / PROQUESTSafari sample ebook

SPRINGERLINK Link

GUTENBERG REDUX

QUESTIONS?Chad.Haefele@gmail.com

OTHER ISSUESDemand-Driven AcquisitionVendor lock-inAccessibilityWhat does ‗ownership‘ or ‗perpetual access‘ mean in a license?

EBOOK TOOLS

CALIBRE

DRM REMOVALapprenticealf.wordpress.com

LENDLE

Goodbye Gutenberg? The real impact of emerging technologies on libraries, publishing and patrons

by chaefele on Sep 20, 2012

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