Web Site Redesign

Redesign: Avoiding the Pitfalls Chad Williams chadw@5Qcommunications.com

How Often?

Refresh vs. Redesign

Why Redesign?

150,000 112,500 75,000 37,500 0 2005 2006 2007 2008

Why Redesign? • Confusing Navigation • New Audience • New Logo/Branding

When NOT to redesign?

When NOT to redesign • Jones syndrome • Bleeding edge • If it works, don’t scrap it, tweak it • Your boss wants it

Before you Begin

Identify Team

Identify Team Strategist

Identify Team Strategist Project Manager

Identify Team Strategist Project Designer Manager

Identify Team Strategist Project Designer Developer Manager

Identify Team Strategist Project Content Designer Developer Manager Writer

Should You Outsource? • Talent • Time • Resources

Outsourcing Tips • Get References • Single Point of Contact • Single Firm • Clear Expectations • Don’t Micro-Manage

Communication Tools www.skype.com Basecamp www.basecamphq.com www.getharvest.com

Workﬂow Cycle

Strategy: Doing the right thing Tactics: Doing it the right way

Who? Strategist

Ask Right Questions

In Person Meeting

Strategy Document • High Level Goals and Benchmarks • Audience Proﬁle/Personnas • Feature List • Estimated Costs • Estimated Timelines • Sign-off by stake holders

Who? Strategist Project Content Designer Developer Manager Writer

Blue Prints • Creative Brief • Site Map • Wireframes • Technical Speciﬁcations (opt) • Content Delivery Plan • SEO Keyword Research and Recos (opt) • Re-estimate of the Project

Creative Brief • Project Summary • Target Audience • Primary Goals • Perception/Tone/Feel

Technical Speciﬁcations • Hosting Environment • Programming Languages • Architecture / Tools • Speciﬁcations for New Features

Content Delivery Plan

Re-estimate • Budget • Schedule

Who? Designer

Who? Project Content Designer Developer Manager Writer

Process • Review Blue Prints and Schedule • Set File Structure • Slicing and Optimizing Images • Creating HTML Templates and Pages • Integrate Backend development • 301 Redirects

Testing • Design Check • HTML Check • Functionality Check • Content Check • Stakeholder Approval

Handoff • Production Style Guide • Training

Maintenance Schedule

Workﬂow Cycle

Resources/Credits • 5Q Team & Clients • Gospelcom Conferences • iStock Photo • Web Redesign 2.0: Workﬂow that Works www.istockphoto.com by Kelly Goto and Emily Cotler

Chad Williams chadw@5Qcommunications.com www.5Qcommunications.com

Web Site Redesign

by Chad Williams on Nov 11, 2008

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