Web Site Redesign

982
-1

Published on

Presenation given at the Internet Ministry Conference in Oct, 2008

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
982
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Web Site Redesign

  1. 1. Redesign: Avoiding the Pitfalls Chad Williams chadw@5Qcommunications.com
  2. 2. How Often?
  3. 3. Refresh vs. Redesign
  4. 4. Why Redesign?
  5. 5. 150,000 112,500 75,000 37,500 0 2005 2006 2007 2008
  6. 6. Why Redesign? • Confusing Navigation • New Audience • New Logo/Branding
  7. 7. When NOT to redesign?
  8. 8. When NOT to redesign • Jones syndrome • Bleeding edge • If it works, don’t scrap it, tweak it • Your boss wants it
  9. 9. Before you Begin
  10. 10. Identify Team
  11. 11. Identify Team Strategist
  12. 12. Identify Team Strategist Project Manager
  13. 13. Identify Team Strategist Project Designer Manager
  14. 14. Identify Team Strategist Project Designer Developer Manager
  15. 15. Identify Team Strategist Project Content Designer Developer Manager Writer
  16. 16. Should You Outsource? • Talent • Time • Resources
  17. 17. Outsourcing Tips • Get References • Single Point of Contact • Single Firm • Clear Expectations • Don’t Micro-Manage
  18. 18. Communication Tools www.skype.com Basecamp www.basecamphq.com www.getharvest.com
  19. 19. Workflow Cycle
  20. 20. Strategy: Doing the right thing Tactics: Doing it the right way
  21. 21. Who?
  22. 22. Who? Strategist
  23. 23. Ask Right Questions
  24. 24. Tools
  25. 25. In Person Meeting
  26. 26. In Person Meeting
  27. 27. In Person Meeting
  28. 28. Strategy Document • High Level Goals and Benchmarks • Audience Profile/Personnas • Feature List • Estimated Costs • Estimated Timelines • Sign-off by stake holders
  29. 29. Strategy Document • High Level Goals and Benchmarks • Audience Profile/Personnas • Feature List • Estimated Costs • Estimated Timelines • Sign-off by stake holders
  30. 30. Who?
  31. 31. Who? Strategist Project Content Designer Developer Manager Writer
  32. 32. Blue Prints • Creative Brief • Site Map • Wireframes • Technical Specifications (opt) • Content Delivery Plan • SEO Keyword Research and Recos (opt) • Re-estimate of the Project
  33. 33. Creative Brief • Project Summary • Target Audience • Primary Goals • Perception/Tone/Feel
  34. 34. Technical Specifications • Hosting Environment • Programming Languages • Architecture / Tools • Specifications for New Features
  35. 35. Content Delivery Plan
  36. 36. Re-estimate • Budget • Schedule
  37. 37. Who?
  38. 38. Who? Designer
  39. 39. Who? Project Content Designer Developer Manager Writer
  40. 40. Process • Review Blue Prints and Schedule • Set File Structure • Slicing and Optimizing Images • Creating HTML Templates and Pages • Integrate Backend development • 301 Redirects
  41. 41. Testing • Design Check • HTML Check • Functionality Check • Content Check • Stakeholder Approval
  42. 42. Handoff • Production Style Guide • Training
  43. 43. Maintenance Schedule
  44. 44. Workflow Cycle
  45. 45. Resources/Credits • 5Q Team & Clients • Gospelcom Conferences • iStock Photo • Web Redesign 2.0: Workflow that Works www.istockphoto.com by Kelly Goto and Emily Cotler
  46. 46. Chad Williams chadw@5Qcommunications.com www.5Qcommunications.com

×