Business Case for Providing Public WiFi

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Providing a business case for making hotspots available to your customers.

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Business Case for Providing Public WiFi

  1. 1. Wireless Internet Chad Williams 5Q Communications, Inc.
  2. 2. Hands Free Phone
  3. 3. Tin Can Wi-Fi Antenna
  4. 4. Wireless Internet Ability to connect a device to the Internet without using wires.
  5. 5. Speak Geek? Wireless Wi-Fi Hotspots WLan 802.11b
  6. 6. Why Wireless Matters • Convenience • Mobility • PDA/iPhone • Knowledge Economy
  7. 7. Why Wireless for your Business? Attract New People Competitive Edge New Baseline Increase Revenue
  8. 8. Increased Revenue Increased Sales Hotspot Network Commissions Independent Fee Based Advertising Revenue
  9. 9. Questions • How many people do you think this hotspot could attract? • Will hotspot users buy my products and services? • How much revenue increase by hosting a hotspot?
  10. 10. Stay a While • Restaurants • Coffee Shops • Bookstores • Auto Repair Shops • Dr. Offices • Hotels • Libraries
  11. 11. Security Risks 2 Networks Use WEP2 Security
  12. 12. Text
  13. 13. Decisions, Decisions • Free or Fee • Open or Password Protected
  14. 14. Setup Costs ONE TIME: Equipment ($30-170) Installation ($50-250) ONGOING: Internet Connection ($30-120/mo)
  15. 15. Promote
  16. 16. http://www.jiwire.com http://www.hotspotr.com/wifi http://www.atlanticiowa.com
  17. 17. Heartland Technologies Jim Burnette jburnette@heartlandtechnologies.com The Business Side of Owning a Hotspot http://www.ciscopress.com/articles/article.asp?p=680821&seqNum=1
  18. 18. S mall T own E xperience
  19. 19. 5Q Communications Chad Williams chadw@5qcommunications.com www.5Qcommunicaitons.com

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