Business Case for Providing Public WiFi
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Business Case for Providing Public WiFi

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Providing a business case for making hotspots available to your customers.

Providing a business case for making hotspots available to your customers.

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  • 1. Wireless Internet Chad Williams 5Q Communications, Inc.
  • 2. Hands Free Phone
  • 3. Tin Can Wi-Fi Antenna
  • 4. Wireless Internet Ability to connect a device to the Internet without using wires.
  • 5. Speak Geek? Wireless Wi-Fi Hotspots WLan 802.11b
  • 6. Why Wireless Matters • Convenience • Mobility • PDA/iPhone • Knowledge Economy
  • 7. Why Wireless for your Business? Attract New People Competitive Edge New Baseline Increase Revenue
  • 8. Increased Revenue Increased Sales Hotspot Network Commissions Independent Fee Based Advertising Revenue
  • 9. Questions • How many people do you think this hotspot could attract? • Will hotspot users buy my products and services? • How much revenue increase by hosting a hotspot?
  • 10. Stay a While • Restaurants • Coffee Shops • Bookstores • Auto Repair Shops • Dr. Offices • Hotels • Libraries
  • 11. Security Risks 2 Networks Use WEP2 Security
  • 12. Text
  • 13. Decisions, Decisions • Free or Fee • Open or Password Protected
  • 14. Setup Costs ONE TIME: Equipment ($30-170) Installation ($50-250) ONGOING: Internet Connection ($30-120/mo)
  • 15. Promote
  • 16. http://www.jiwire.com http://www.hotspotr.com/wifi http://www.atlanticiowa.com
  • 17. Heartland Technologies Jim Burnette jburnette@heartlandtechnologies.com The Business Side of Owning a Hotspot http://www.ciscopress.com/articles/article.asp?p=680821&seqNum=1
  • 18. S mall T own E xperience
  • 19. 5Q Communications Chad Williams chadw@5qcommunications.com www.5Qcommunicaitons.com