Business Case for Providing Public WiFi

Wireless Internet Chad Williams 5Q Communications, Inc.

Hands Free Phone

Tin Can Wi-Fi Antenna

Wireless Internet Ability to connect a device to the Internet without using wires.

Speak Geek? Wireless Wi-Fi Hotspots WLan 802.11b

Why Wireless Matters • Convenience • Mobility • PDA/iPhone • Knowledge Economy

Why Wireless for your Business? Attract New People Competitive Edge New Baseline Increase Revenue

Increased Revenue Increased Sales Hotspot Network Commissions Independent Fee Based Advertising Revenue

Questions • How many people do you think this hotspot could attract? • Will hotspot users buy my products and services? • How much revenue increase by hosting a hotspot?

Stay a While • Restaurants • Coffee Shops • Bookstores • Auto Repair Shops • Dr. Ofﬁces • Hotels • Libraries

Security Risks 2 Networks Use WEP2 Security

Decisions, Decisions • Free or Fee • Open or Password Protected

Setup Costs ONE TIME: Equipment ($30-170) Installation ($50-250) ONGOING: Internet Connection ($30-120/mo)

Promote

http://www.jiwire.com http://www.hotspotr.com/wiﬁ http://www.atlanticiowa.com

Heartland Technologies Jim Burnette jburnette@heartlandtechnologies.com The Business Side of Owning a Hotspot http://www.ciscopress.com/articles/article.asp?p=680821&seqNum=1

S mall T own E xperience

5Q Communications Chad Williams chadw@5qcommunications.com www.5Qcommunicaitons.com

Business Case for Providing Public WiFi

by Chad Williams on Dec 12, 2008

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Business Case for Providing Public WiFi — Presentation Transcript